Hello! Enjoy Your Daily PR Brief - September 16, 2019
Hello! Read some of today's best PR and Comms industry news clips:
Keeping It Real: The Importance Of Having An Authentic Social Media Presence (Forbes - September 13, 2019)
PR crises that have defined 2019 (Ragan - September 16, 2019)
Study: Businesses Concerned About Rising Activism (The Holmes Report - September 16, 2019)
Quick Tips for Refreshing Your Internal Communications (PR News - September 13, 2019)
Why Even Smart Marketers Get Their Customer Journeys Wrong (Meltwater Blog - September 15, 2019)
Seven Things Successful Client Service Leaders Do (Spin Sucks - September 16, 2019)
Win journalists over in 4 steps (PR Daily - September 14, 2019)
SEO Habits Worth Forgetting (CommPro - September 16, 2019)
Is Blogging Passé? Should PR & Marketing Still Blog? (Glean.info - September 16, 2019)
Charity shows how to survive a crisis (Media First (UK) - September 16, 2019)
Summary Section:
Keeping It Real: The Importance Of Having An Authentic Social Media Presence
By Leslie Licano, Co-Founder of Beyond Fifteen Communications
Forbes - September 13, 2019
Be true to yourself and your brand by posting content that’s honest and thoughtful.
PR crises that have defined 2019
By Ted Kitterman
Ragan - September 16, 2019
Every year there is a new batch of stories about organizations that misstep, in small and large ways. How can PR pros be better prepared?
Study: Businesses Concerned About Rising Activism
By Maja Pawinska Sims
The Holmes Report - September 16, 2019
Two-thirds of 18-34 year olds in the US and the UK have now taken part in some form of activism, according to Echo Research.
Quick Tips for Refreshing Your Internal Communications
By Sandy Yu, VP Marketing and Product Management, Employee Channel
PR News - September 13, 2019
Communicators shouldn't limit an inspiring fall to lawns and gardens. It's also the perfect time to look at our internal communication strategies.
Why Even Smart Marketers Get Their Customer Journeys Wrong
Meltwater Blog - September 15, 2019
Find out what it takes to understand customer journeys and why it's imperative for marketers and communications pros to get them right.
Seven Things Successful Client Service Leaders Do
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks - September 16, 2019
These seven client service skills are crucial for long-term, happy, and successful client relationships.
Win journalists over in 4 steps
By Brian Pittman
PR Daily - September 14, 2019
Tired of having your press releases and pitches ignored? Three former journalists share four frequently overlooked methods to turn heads and earn headlines.
SEO Habits Worth Forgetting
By Jill Kurtz, Owner, Kurtz Digital Strategy
CommPro - September 16, 2019
Best practices for SEO have changed over time. So, it is not surprising that some concepts that used to be important are not so critical now.
Is Blogging Passé? Should PR & Marketing Still Blog?
By William Comcowich
Glean.info - September 16, 2019
Blogging still deserves a place in PR and marketing strategies. Despite the recent rise of social media, blogs continue to offer key advantages over other venues.
Charity shows how to survive a crisis
By Adam Fisher
Media First (UK) - September 16, 2019
It can be tempting to think that your organisation isn’t likely to suffer a crisis media management incident. But the latest crisis to strike the charity sector shows that all organisations are vulnerable.
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