Greetings! Behold Today's Daily PR Brief - September 17, 2019
Hello! Read some of today's best PR and Comms industry news clips:
4 PR Lessons From the Way Popeyes Launched Its Popular New Chicken Sandwich (Public Relations Society of America - September 17, 2019)
5 organization tips for the busy PR pro (Muck Rack Blog - September 16, 2019)
Is Social Media Going Private? (Forbes - September 17, 2019)
PR Industry Remains Low on Consumer Trust (O'Dwyer's - September 16, 2019)
How communicators can learn to speak ‘CEO’ (Ragan - September 17, 2019)
The 10 Essentials of an Effective Digital Communications Campaign (PR News - September 16, 2019)
When a Negative Customer Experience Derails Your Day (Spin Sucks - September 17, 2019)
CCOs Shoulder More Responsibility in Accelerating Transformation of Corporations (Glean.info - September 16, 2019)
Countering trolling as a communication strategy (Influence - September 16, 2019)
How Gen Z’s Concern with Emotional Health Fuels Retail Growth and Failure (A.T. Kearney - September 16, 2019)
Summary Section:
4 PR Lessons From the Way Popeyes Launched Its Popular New Chicken Sandwich
By Lisa Arledge Powell, President of MediaSource
Public Relations Society of America - September 17, 2019
When Popeyes launched its sandwich on Aug. 12, the country took notice. Within days, the sandwich had stirred a fast-food fight with its own hashtag, generated a meme battle and had blogs and news organizations scrambling to post reviews.
5 organization tips for the busy PR pro
By Meredith L. Eaton, Director of North America at Red Lorry Yellow Lorry
Muck Rack Blog - September 16, 2019
In public relations, there’s always a lot going on. PR pros wear many hats, spin many plates, are multitasking experts – whatever you want to call it – we’re busy!
Is Social Media Going Private?
By Maddie Raedts, Co-Founder & CCO at IMA
Forbes - September 17, 2019
In the world of open communication, unlimited information and living our lives on social media platforms, "going private" is the latest trend.
PR Industry Remains Low on Consumer Trust
By Ronn Torossian
O'Dwyer's - September 16, 2019
A recent Gallup poll that asked respondents to rate their satisfaction and trust with various industries revealed that the public relations industry produces one of the lower-ranking scores achieved.
How communicators can learn to speak ‘CEO’
By Ted Kitterman
Ragan - September 17, 2019
It’s more essential than ever for communicators to become strategic advisors to corporate execs, but that means they must become fluent in subjects that matter to business leaders.
The 10 Essentials of an Effective Digital Communications Campaign
By Scott Steinberg
PR News - September 16, 2019
PR pros looking to better connect with today’s audience would do well to keep several important points in mind when crafting a digital and social outreach strategy.
When a Negative Customer Experience Derails Your Day
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - September 17, 2019
Nobody enjoys a negative customer experience. Not the customer and not the business, but they do happen. Here are tips to handle those instances.
CCOs Shoulder More Responsibility in Accelerating Transformation of Corporations
By William Comcowich
Glean.info - September 16, 2019
Chief communications officers are shouldering far greater responsibility in major corporations, providing CEOs strategic advice on corporate reputation, corporate culture and values.
Countering trolling as a communication strategy
By Stephen Waddington
Influence - September 16, 2019
Don’t Feed the Trolls is a primer on dealing with hate-filled online trolls published by the Center for Countering Digital Hate. It’s an important piece of work.
How Gen Z’s Concern with Emotional Health Fuels Retail Growth and Failure
A.T. Kearney - September 16, 2019
A.T. Kearney’s ongoing research on the consumer of the future finds that, for retailers, Gen Z won’t just define the future but is the future.
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