Happy Friday! Behold Your Daily PR Brief- September 20, 2019
Hello! Read some of today's best PR and Comms industry news clips:
Eight Strategies For Keeping Your Purpose Front And Center (Forbes - September 20, 2019)
2019: Year of Transformation for Russia's PR Sector (O'Dwyer's - September 20, 2019)
How Caster Communications’ Meredith Shubel tackles PR’s evolution (PR Daily - September 19, 2019)
From Endangered To Integral: A Hopeful Future For CCOs? (The Holmes Report - September 20, 2019)
Sandy Hook Promise Offers a Messaging Clinic With Bold PSA (PR News - September 19, 2019)
The Intersection of Internal and External Communication (Institute for Public Relations - September 20, 2019)
Eight of the Worst News Release Mistakes (Spin Sucks - September 19, 2019)
Marketing Versus Public Relations (5W Public Relations - September 20, 2019)
What Journalists Like – and Hate – in Media Relations Pitches (Glean.info - September 19, 2019)
Is a PR Strategy a Tougher Sell to Clients than PR Tactics Are? (Influence - September 20, 2019)
Public Relations Job Titles (Behind the Lines - September 20, 2019)
Summary Section:
Eight Strategies For Keeping Your Purpose Front And Center
By Brandon Murphy, President and CSO at 22squared
Forbes - September 20, 2019
One of my favorite trends in marketing is that corporate America is growing a conscience and realizing that many employees want to be part of something bigger and nobler. As a result, many companies have created purpose statements to articulate why they exist beyond making money.
2019: Year of Transformation for Russia's PR Sector
By Vladimir Stupnikov
O'Dwyer's - September 20, 2019
For Russian communications agencies, the year 2019 has meant adapting to transformation, change and a number of worldwide trends.
How Caster Communications’ Meredith Shubel tackles PR’s evolution
By Ted Kitterman
PR Daily - September 19, 2019
What can a PR pro do to prepare for more change to the industry? Shubel suggests that becoming a social media expert might be a good place to start.
From Endangered To Integral: A Hopeful Future For CCOs?
By Arun Sudhaman
The Holmes Report - September 20, 2019
New Page research suggests that chief communications officers are pivotal to corporate transformation. But threats to the role persist, particularly when it comes to digital and data.
Sandy Hook Promise Offers a Messaging Clinic With Bold PSA
By Nicole Schuman
PR News - September 19, 2019
Sandy Hook Promise (SHP), the nonprofit formed to educate and help prevent gun violence in schools, pulled no punches with the recent launch of its latest PSA, “Back-to-School Essentials.”
The Intersection of Internal and External Communication
By Lise Michaud
Institute for Public Relations - September 20, 2019
Organizations are increasingly adopting an integrated approach to internal and external communication, but many practitioners insist on treating internal stakeholders as a distinct audience, which means external content alone is not enough to respond to their needs.
Eight of the Worst News Release Mistakes
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - September 19, 2019
The news release isn't dead, but it has a long way to come to make it an effective tool. Here are 8 of the biggest news release mistakes.
Marketing Versus Public Relations
5W Public Relations - September 20, 2019
There was a time when PR was associated with free publicity and marketing with paid advertising. That distinction has blurred since the popularity of the internet, especially social media. On the other hand, it depends upon whom you ask.
What Journalists Like – and Hate – in Media Relations Pitches
By William Comcowich
Glean.info - September 19, 2019
Recent surveys of journalists offer insights into why they choose some PR pitches over others.
Is a PR Strategy a Tougher Sell to Clients than PR Tactics Are?
By Ella Minty
Influence - September 20, 2019
‘Why are PR clients needing help with the tactical rather than the strategic? Is this a tough sell?’ A former journalist who now has her own PR agency asked me this question the other day. I promised I’d answer her question in a blog post.
Public Relations Job Titles
By Ronn Torossian
Behind the Lines - September 20, 2019
“What’s in a name?” Shakespeare was quoted as posing that question in mentioning a rose in his classic and popular play Romeo and Juliet.
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