Hello! Check Out Your Daily PR Brief- September 24, 2019
Hello! Read some of today's best PR and Comms industry news clips:
M&A: A Smart Communications Strategy Can Make Or Break A Deal (Forbes - September 24, 2019)
Hong Kong's Reputation Challenge (Ep. 183) (The Echo Chamber podcast | Holmes Report - September 23, 2019)
Losing Their Religion (O'Dwyer's - September 23, 2019)
How Toyota uses podcasts to reveal its human side (PR Daily - September 23, 2019)
PR Council Forum Addresses Paths And Impediments To Achieving Diversity (The Holmes Report - September 24, 2019)
What Does ‘The Right to Be Forgotten’ Mean for PR and Privacy? (PR News - September 23, 2019)
Reminders and Repetition of Misinformation: Do They Help or Hinder Understanding? (Institute for Public Relations - September 23, 2019)
The Communicator's Guide to PR Plan World Domination (Spin Sucks - September 23, 2019)
CMO, It Was Fun While it Lasted. (CommPro - September 23, 2019)
6 Ways To Break Through The Noise In PR (Crenshaw Communications - September 24, 2019)
The tech-for-good takeover: How ethical companies are cutting through the noise to help those in need (Babel - September 24, 2019)
Summary Section:
M&A: A Smart Communications Strategy Can Make Or Break A Deal
By Valerie Combs, Head of Communications at IAC
Forbes - September 24, 2019
Rapid change is unsettling and inherently emotional. For any deal to survive long-term, authentic, timely and consistent communication is a must-have.
Hong Kong's Reputation Challenge (Ep. 183)
The Echo Chamber podcast | Holmes Report - September 23, 2019
In the wake of the Holmes Report breaking the news that the Hong Kong leadership had failed to attract any PR agencies to pitch for a reputation management campaign, Arun Sudhaman, who is based in Hong Kong, talks to Maja Pawinska Sims about why the brief has proved so toxic, including employee activism, ethics, communications around "One Country Two Systems" and the reputation challenges that Hong Kong continues to face.
Losing Their Religion
By Fraser Seitel
O'Dwyer's - September 23, 2019
Front man Michael Stipe may’ve been crooning about himself in the REM classic, but he could’ve just as well been lamenting the fate of three heretofore bastions of American society, each of whom threw away an integral piece of their foundational values over the past month.
How Toyota uses podcasts to reveal its human side
By Ted Kitterman
PR Daily - September 23, 2019
The company launched a digital radio show to highlight important behind-the-scenes stories. The program offers significant lessons for brand managers and communicators.
PR Council Forum Addresses Paths And Impediments To Achieving Diversity
By Diana Marszalek
The Holmes Report - September 24, 2019
The PR Council’s Critical Issues Forum held Friday in New York explored the issue from all angles.
What Does ‘The Right to Be Forgotten’ Mean for PR and Privacy?
By Nicole Schuman
PR News - September 23, 2019
In the latest GDPR saga, the “right to be forgotten” was invoked to take down an Italian journalist’s website, PrimaDaNoi, altering a family’s livelihood.
Reminders and Repetition of Misinformation: Do They Help or Hinder Understanding?
By Ullrich K.H. Ecker, Ph.D., Joshua Hogan and Stephan Lewandowsky
Institute for Public Relations - September 23, 2019
Corrections that included an explicit reminder of the provided misinformation were more effective than those that didn’t.
The Communicator's Guide to PR Plan World Domination
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks - September 23, 2019
Launch into planning season with all the tools, checklists, and resources you need to build a world domination-worthy PR plan.
CMO, It Was Fun While it Lasted.
By Mathew Sweezey, Principal of Marketing Insights, Salesforce
CommPro - September 23, 2019
Are you a CMO? You may want to consider changing that! Brands of all shapes and sizes are giving up their CMOs and embracing a new marketing leader, the Chief Experience Officer (CXO).
6 Ways To Break Through The Noise In PR
By Matt Herman
Crenshaw Communications - September 24, 2019
It's a noisy world out there. Here are some PR tips to cut through the newsflow and make your story stand out.
The tech-for-good takeover: How ethical companies are cutting through the noise to help those in need
By Fenella Rickards
Babel - September 24, 2019
Over the last decade or so, the motivations behind many tech developments have been changing. Entrepreneurs and start-ups are creating technology with the aim of making a positive difference.
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