Howdy! Peruse Today's Daily PR Brief- September 25, 2019
Hello! Read some of today's best PR and Comms industry news clips:
Roland Rudd: “It Pays To Tell Clients The Truth” (The Holmes Report - September 25, 2019)
5 Reasons Why Media Relations Still Matter In 2019 (Business 2 Community - September 24, 2019)
Edelman Names McLear to Top US Public Affairs Post (O'Dwyer's - September 24, 2019)
7 ways PR pros can navigate the evolving news landscape (Ragan - September 25, 2019)
How to Connect with the Latinx Audience without Hispandering (Spin Sucks - September 25, 2019)
Legal and Ethical Dimensions: Using Online Data for PR Strategies (Public Relations Society of America - September 24, 2019)
6 questions with David Mack from BuzzFeed News (Muck Rack Blog - September 25, 2019)
PR Leadership Mired in Mediocrity, Report Card Finds (Glean.info - September 25, 2019)
Media 102? A brief update to media 101 (Firefly Communications - September 24, 2019)
7 steps to adopting a D&I-first approach to PR (PR Daily - September 25, 2019)
Summary Section:
Roland Rudd: “It Pays To Tell Clients The Truth”
By Maja Pawinska Sims
The Holmes Report - September 25, 2019
Speaking at the PRCA conference, the Finsbury founder said communicators were more respected in the boardroom when they told clients “uncomfortable truths."
5 Reasons Why Media Relations Still Matter In 2019
By Shanai Bemis
Business 2 Community - September 24, 2019
It used to be that when a public relations or marketing professional wanted to create buzz for their client or brand, they would fall back on media relations. These days, it’s a different story.
Edelman Names McLear to Top US Public Affairs Post
By Steve Barnes
O'Dwyer's - September 24, 2019
Aaron McLear has been named U.S. chair, public affairs at Edelman. He was managing director, public affairs and crisis for the agency’s Western region.
7 ways PR pros can navigate the evolving news landscape
By Sean B. Pasternak
Ragan - September 25, 2019
Media relations brings new challenges as media outlets tighten budgets and reduce staffing. Consider these insights, gleaned from recent interviews with reporters.
How to Connect with the Latinx Audience without Hispandering
By Suset Laboy
Spin Sucks - September 25, 2019
In recent years, Hispanic Heritage Month has turned into a puzzling, marketing bacchanal. Here are strategies to fix that.
Legal and Ethical Dimensions: Using Online Data for PR Strategies
By Cayce Myers
Public Relations Society of America - September 24, 2019
On Sept. 18, BEPS hosted a Twitter chat to discuss the legal and ethical issues surrounding online data use in the PR practice.
6 questions with David Mack from BuzzFeed News
By Jessica Lawlor, CEO at JL&Co.
Muck Rack Blog - September 25, 2019
PR pros love a peek inside the minds of the journalists they pitch and work with on stories. Muck Rack had the opportunity to chat with David Mack, deputy director for breaking news at BuzzFeed News. Read on to get to know David a bit better.
PR Leadership Mired in Mediocrity, Report Card Finds
By William Comcowich
Glean.info - September 25, 2019
PR leadership seems stuck in mediocrity. Perhaps more disturbing, gaps between men's and women's perceptions of their organizations and PR leadership quality have increased.
Media 102? A brief update to media 101
By Tim Williams
Firefly Communications - September 24, 2019
The media line up is changing, these are the changes every professional working on - or responsible for - public relations needs to be aware of.
7 steps to adopting a D&I-first approach to PR
By Regina Luttrell and Natalia Flores
PR Daily - September 25, 2019
Incorporating diversity and inclusion into your messaging shouldn’t be an afterthought. To go beyond the perfunctory, consider these approaches to gaining a fresh perspective.
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