Have a great weekend! Check out your Daily PR Brief - September 27, 2019
Hello! Read some of today's best PR and Comms industry news clips:
7 steps to take when scrubbing your social media presence, according to branding and PR experts (Business Insider - September 27, 2019)
Research: PR pros cite spike in difficulty of media relations (Ragan - September 27, 2019)
Learning From the White House Talking Points PR Blunder (PR News - September 26, 2019)
What Is A Public Relations Specialist? (5W Public Relations - September 27, 2019)
Happiness at work: What are the perks that make you smile? (PRmoment - September 26, 2019)
Are people working in marketing happier than those working in PR? (Communications Conversations - September 26, 2019)
When PR People Should Step Out Of Line (Crenshaw Communications - September 26, 2019)
Link building and PR: Applying SEO Strategy to PR Outreach (March Communications - September 26, 2019) [PODCAST]
How to Make Your Paid Media More Effective (Business 2 Community - September 26, 2019)
Why Public Relations Can No Longer Rely on Spin (Everything PR - September 27, 2019)
Summary Section:
7 steps to take when scrubbing your social media presence, according to branding and PR experts
By Ariel Kramer
Business Insider - September 27, 2019
Scrubbing your social media accounts by deleting questionable content can save you a professional nightmare down the road.
Research: PR pros cite spike in difficulty of media relations
By Frank Strong, Founder & President, Sword and the Script Media
Ragan - September 27, 2019
Several aggregated surveys deliver some hard—and sometimes hard-to-stomach—data about the current state of public relations, journalism and the crossroads of the two.
Learning From the White House Talking Points PR Blunder
By Nicole Schuman
PR News - September 26, 2019
Even PR practitioners make mistakes once in awhile. But when they eyes of the world point in your direction, you better be at the height of your game.
What Is A Public Relations Specialist?
5W Public Relations - September 27, 2019
Public relations specialists are known under different names such as communications specialists and/or media specialists. You can find public relations specialists working in government, nonprofits, as well as small to large companies.
Happiness at work: What are the perks that make you smile?
By Daney Parker
PRmoment - September 26, 2019
As 'International Week of Happiness at Work’ draws to a close, we asked PR employers what they do to make their offices a happy place for their employees, and we also asked PR people what puts a smile on their faces.
Are people working in marketing happier than those working in PR?
By Arik Hanson, Principal of ACH Communications
Communications Conversations - September 26, 2019
A couple weeks ago, I made a post on LinkedIn lamenting that the media relations game has gotten a lot harder over the last few years. The stats I’ve seen lately appear to back it up.
When PR People Should Step Out Of Line
By Laurie Graff
Crenshaw Communications - September 26, 2019
Yes, there are rules of PR and media relations. But there are some occasions where it makes sense to step out of line.
Link building and PR: Applying SEO Strategy to PR Outreach [PODCAST]
By Manny Veiga
March Communications - September 26, 2019
Link building – the practice of securing backlinks to your website from other sites that have more authority – is a classic SEO practice. But it’s typically a practice reserved for digital marketers or content managers. What do PR professionals need to know about it, and should they be more involved?
How to Make Your Paid Media More Effective
By Veronica Green-Gott
Business 2 Community - September 26, 2019
Paid media puts you front and center as far as Google search, social media feeds, and more.
Why Public Relations Can No Longer Rely on Spin
By Jim Crickell
Everything PR - September 27, 2019
Think back to the smoke-filled rooms filled with reporters clamoring for a quote on the latest PR crisis. Back in “the day”, public relations professionals mostly worried about spin and image.
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