Greetings! Check Out Your Daily PR Brief - October 15, 2019
Hello! Read some of today's best PR and Comms industry news clips:
PR's Public Relations Crisis: How to Fix It (Marx Communications - October 14, 2019)
How Not to Email Journalists: The 10 Biggest Pitch Mistakes (MarketingProfs - October 15, 2019)
Executive Branding: The Importance Of Communicating Values To Increase Emotional Connectivity (Forbes - October 15, 2019)
5 things new PR pros should learn (PR Daily - October 14, 2019)
Working with the Volume Off: Ignoring Content to See Clearly (Institute for Public Relations - October 14, 2019)
Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed) (Communications Conversations - October 15, 2019)
Ethics and human-like machines: Do we need an AI Transparency Disclosure policy? (Influence (UK) - October 15, 2019)
How to Measure Brand Perception — And Why It’s Essential (Kelton Global - October 14, 2019)
This month in bad PR pitches (Muck Rack Blog - October 14, 2019)
Two Reasons PR Needs to Budget a Little Paid Social Budget Next Year (Sword and the Script - October 15, 2019)
Summary Section:
PR's Public Relations Crisis: How to Fix It
By Wendy Marx, President of Marx Communications
Marx Communications - October 14, 2019
While usually helping others, B2B PR is currently facing its own PR crisis. Learn more about what it is, why it has happened, and what you can do about it.
How Not to Email Journalists: The 10 Biggest Pitch Mistakes
MarketingProfs - October 15, 2019
Journalists say their biggest pet peeve when being pitched via email is receiving requests to cover things that are irrelevant to their beats, according to recent research from Fractl.
Executive Branding: The Importance Of Communicating Values To Increase Emotional Connectivity
By Raoul Davis, Partner at Ascendant Group
Forbes - October 15, 2019
Purpose and values are more important for companies and CEOs than one might think. Many consumers want to know about the companies they're supporting, or better yet, the CEOs behind the companies they're supporting.
5 things new PR pros should learn
By Avery Faehling
PR Daily - October 14, 2019
Just because you are new to the industry doesn’t mean you can’t have an immediate impact. Here’s how one new PR pro suggests you can set yourself apart.
Working with the Volume Off: Ignoring Content to See Clearly
By Gary Grates
Institute for Public Relations - October 14, 2019
Overcoming the attention deficit syndrome via strategic internal communications and change management.
Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)
By Arik Hanson, Principal of ACH Communications
Communications Conversations - October 15, 2019
One more stat to share: Only 5% of publishers want phone calls, according to recent surveys. The rest surveyed (95%!) were adamantly against using the phone! This isn’t great news.
Ethics and human-like machines: Do we need an AI Transparency Disclosure policy?
By Anthony Olabode Ayodele
Influence (UK) - October 15, 2019
I ponder whether it isn’t time for the introduction of a mandatory ‘Transparency Disclosure’ in AI policy, where the creator/users of technology are made to clearly indicate where a machine that mimics a human being isn’t actually one.
How to Measure Brand Perception — And Why It’s Essential
By Max Branson
Kelton Global - October 14, 2019
Here's a look at how the best brand strategy firms use online surveys to measure brand perception and help companies grow.
This month in bad PR pitches
By Jessica Lawlor, CEO at JL&Co.
Muck Rack Blog - October 14, 2019
You told us you love our previous This month in bad PR pitches posts so much, we decided to make it a regular series. Here are some of the more cringeworthy tweets from journalists about the PR pitches landing in their inboxes lately.
Two Reasons PR Needs to Budget a Little Paid Social Budget Next Year
By Frank Strong
Sword and the Script - October 15, 2019
PR needs paid social spend both to support media relations by targeting reporters and to showcase earned media after they've earned it.
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