Howdy! Peruse Today's Daily PR Brief - October 16, 2019
Hello! Read some of today's best PR and Comms industry news clips:
PRSA-NY Puts the Truth on Trial - Literally (O'Dwyer's - October 16, 2019)
The ROI Of Great Employee Experience (Forbes - October 16, 2019)
Panera’s missed opportunity offers crisis response lessons (PR Daily - October 15, 2019)
Q3: Omnicom PR Revenue Continues Decline With 3.8% Fall (The Holmes Report - October 16, 2019)
How Brands Can Evaluate a Corporate Social Responsibility (CSR) Program (PR News - October 15, 2019)
10 More Pearls of Career Wisdom From PRSA’s College of Fellows (Public Relations Society of America - October 16, 2019)
The Agency Specialization Struggle (Spin Sucks - October 16, 2019)
Why my two-week internship was more valuable than my PR degree! (PRmoment - October 15, 2019)
Rewarding Triumph Over Tedious Tasks (HMA Public Relations - October 16, 2019)
How To Beat Five Storytelling Roadblocks (Crenshaw Communications - October 15, 2019)
Summary Section:
PRSA-NY Puts the Truth on Trial - Literally
By Andrew Graham, Founding Partner of Clear
O'Dwyer's - October 16, 2019
How’s this for a provocative statement sure to rile up PR pros: “Truth is overrated, less relevant than ever and rarely provides a competitive advantage in business. Therefore, we should not make truth a priority in the practice of our profession.”
The ROI Of Great Employee Experience
By Greg Kihlstrom - President and Chief Experience Officer at Cravety
Forbes - October 16, 2019
Whether they are more tangible, such as decreased turnover rates, or less directly measurable, such as an increase in innovation, focusing on improving EX is worth the effort.
Panera’s missed opportunity offers crisis response lessons
By Ted Kitterman
PR Daily - October 15, 2019
The company cut ties with an employee whose viral TikTok video showed its frozen pasta being warmed in hot water before being served. Here’s how it could have seized a chance to shine.
Q3: Omnicom PR Revenue Continues Decline With 3.8% Fall
The Holmes Report - October 16, 2019
Omnicom, whose PR agencies include FleishmanHillard, Ketchum and Porter Novelli, has reported a third consecutive quarterly revenue decline from its PR group.
How Brands Can Evaluate a Corporate Social Responsibility (CSR) Program
By Caysey Welton
PR News - October 15, 2019
These 12 questions can help your brand evaluate and decide if your CSR program is working.
10 More Pearls of Career Wisdom From PRSA’s College of Fellows
By John Elsasser
Public Relations Society of America - October 16, 2019
In honor of the 30th Anniversary of PRSA’s College of Fellows (#Fellows30th), members shared a “Pearl of Wisdom” — a piece of advice they were given that impacted their lives or careers and is something they would pass on to others.
The Agency Specialization Struggle
By Philip Morgan
Spin Sucks - October 16, 2019
If you're struggling with the decision of agency specialization, Philip Morgan has four helpful tips borne out of his experience to make yours easier.
Why my two-week internship was more valuable than my PR degree!
By Chloe Deans
PRmoment - October 15, 2019
There has always been wide discussion around why work experience holds more value than a degree.
Rewarding Triumph Over Tedious Tasks
By Alison Bailin
HMA Public Relations - October 16, 2019
How do you motivate yourself to get through your tedious tasks? Alison has a few tricks up her sleeve. Check out her advice, from Harvard Business Review.
How To Beat Five Storytelling Roadblocks
By Dorothy Crenshaw
Crenshaw Communications - October 15, 2019
In PR and marketing, a great story is more persuasive and more memorable than throwing facts and figures at a business audience. Here are some ways to overcome five common storytelling roadblocks.
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