Daily PR Brief - November 7th, 2016
Good morning. Here are today's top clips -
ABC Names Jori Arancio Senior VP, Communications (Variety - November 4, 2016)
FTI boosts employee engagement practice with group hire of 15 staff in London (PR Week - November 7, 2016)
W2O acquires research and analytics firm Marketeching Solutions (PR Week - November 7, 2016)
Denise Vitola departs Makovsky to launch consultancy (PR Week - November 4, 2016)
Dunn Goes to GSG (O'Dwyer's - November 4, 2016)
3 fundamental elements of superb storytelling (PR Daily - November 4, 2016)
Why and how you should integrate messaging into branding (PR Daily - November 7, 2016)
6 keys to successful social media measurement (PR Daily - November 7, 2016)
Infographic: Be mobile or go bust (PR Daily - November 7, 2016)
10 tips for avoiding legal problems in emails (Ragan - November 6, 2016)
Reputation Matters To Americans Seeking Jobs (The Holmes Report - November 6, 2016)
Ford Strengthens Tech, Electric Vehicles Communications Teams (The Holmes Report - November 6, 2016)
Washington Insiders See More Spending On "Public Affairs" Approach (The Holmes Report - November 6, 2016)
5 Tips for Generating Positive Publicity About Your Technology Client (PR News - November 7, 2016)
Do Your 3 Search Words Suck? Six Questions to Ponder Now (PR News - November 7, 2016)
Media Pitching Perspectives: When to Swing for the Fences (Bulldog Reporter - November 7, 2016)
Creative Duo George Koukkos and Ryan Raulie Join Cone Communications (Bulldog Reporter - November 7, 2016)
PR PROfiles: Stella Ferguson, Think Jam (Bulldog Reporter - November 7, 2016)
Integrated Marketing Agency Ignition Creative Hires Kate Talbot as PR Director (Bulldog Reporter - November 7, 2016)
EDUCATION AND UNDERSTANDING (Influence Magazine - Chartered Institute of Public Relations - November 7, 2016)
#SocialPR Spotlight: Dawn Buzynski (Shonali Burke Consulting - November 7, 2016)
Summary Section:
ABC Names Jori Arancio Senior VP, Communications
By Daniel Holloway
Variety - November 4, 2016
Reporting to Disney-ABC Television Group EVP of global communications Kevin Brockman, Arancio will work closely with ABC Studios president Patrick Moran and ABC Entertainment president Channing Dungy. She will take responsibility for strategic corporate communication efforts; consumer press campaigns; awards outreach; and talent relations for the two business units. She was also a member of the senior executive team that led the rebranding of the cable channel as Freeform in January. She previously served as VP of communications for ABC Daytime and SOAPnet.
FTI boosts employee engagement practice with group hire of 15 staff in London
By Sam Burne James
PR Week - November 7, 2016
JSB's CEO Leslie Benson becomes a senior MD in FTI Consulting's Strategic Communications business following the group hire. His team of 15 will work with the small existing employee engagement and change comms practice in FTI's London office, which is led by MD Lucy Phillips, who will now report to Benson.
W2O acquires research and analytics firm Marketeching Solutions
By Alison Kanski
PR Week - November 7, 2016
The firm will become a subsidiary of W2O Group. Founder and president Kevin Johnson will continue leading operations at Marketeching. He will report to Paul Dyer, president of W2O Group’s analytics and insights practice, according to a release. Marketeching will work closely with W2O’s analytics and insights practice, which accounts for nearly 20% of the firm’s overall revenue, the release said.
Denise Vitola departs Makovsky to launch consultancy
By Diana Bradley
PR Week - November 4, 2016
Called Vitola Strategies, the shop will focus on helping health and wellness brands with consumer research, PR and communications, social media, influencer relations, branding, brand development, and messaging. She declined to name clients it is working with at its launch. Vitola is initially running the consultancy alone, but she plans to bring on an intern and may hire staff based on growth.
Dunn Goes to GSG
By Jon Gingerich
O'Dwyer's - November 4, 2016
As VP, Dunn will focus on public affairs and communications campaigns for clients. He’ll be based in the firm’s New York headquarters.
3 fundamental elements of superb storytelling
By Nick Morgan
PR Daily - November 4, 2016
Make the stakes high enough. Offer a quest. If you tell us a compelling quest, we're enthralled because we know that, after a long and arduous journey, the hero will prevail because of her grit and determination. Present a problem to solve. Embrace the conflict, raise the stakes, and give us a worthy problem to solve.
Why and how you should integrate messaging into branding
By Carolyn McMaster
PR Daily - November 7, 2016
Messaging—or verbal branding—is as essential to bringing your brand to life as your organization's name, tagline and graphic identity. Developing a strong messaging platform—think of it as a house style guide for communication—and then activating it throughout your organization, ensures that everyone can speak clearly and consistently about your company's worth and values. A platform provides messages that are as close to plug-and-play as possible, with examples for as many contexts as it makes sense to have. In short, without reinforcement, your messaging will live only in your marketing sphere, and you won't get full value from your investment.
6 keys to successful social media measurement
By William Comcowich
PR Daily - November 7, 2016
Applying metrics to your myriad marketing approaches can be a major challenge—especially for larger brands or companies with multiple brands. A social media dashboard can save time and provide access to trends. 1. Web traffic. Analyzing posts by channel or timeframe shows which posts perform best. 2. Brand image. Establishing and maintaining a positive reputation is essential. Although social media can promote your brand, negative comments can quickly damage your image, so be vigilant. Most social media platforms provide basic analytics, but a monitoring service can help you measure your sentiment across networks, forums and online publishers. 3. Reach 4. Engagement. Tally your online feedback, interactions and comments to determine whether your consumer interaction is valid. 5. Shares can include retweets on Twitter and repins on Pinterest. 6. Conversions. You can use a platform such as Google Analytics to track those activities. Build trackable links into your social media posts and monitor them. You can also record online conversions. 7. Assisted conversions. A Facebook post might refer a visitor to your website, but the customer might not convert until weeks later. If you don’t track those multiple touches, you won’t know your brand’s value.
Infographic: Be mobile or go bust
By Kevin Allen
PR Daily - November 7, 2016
Video accounts for 45% of app traffic, and it’s expected to hit 60% over the next four years. Mobile video advertising has attracted $2.6 billion this year—a 70% increase from the previous year. Marketers must adapt to mobile storytelling. Understanding the user experience and how to take advantage of it will win customers’ hearts, minds and eyes. Those who cling to desktop marketing tactics are sure to be left behind. For more on the mobile revolution, check out the infographic below from Yieldr.
10 tips for avoiding legal problems in emails
By Russell Working
Ragan - November 6, 2016
Write a policy covering email, your intranet and social media. Train your staff—and managers. Remember that your work computer—and its contents—are your employer’s. Include harassment issues in email training. Remind them that their work isn’t necessarily theirs. Be careful with jokes. Scroll down and check before forwarding. No snide remarks. Establish email retention policies. Consider making a phone call.
Reputation Matters To Americans Seeking Jobs
The Holmes Report - November 6, 2016
Of the employed Americans surveyed, only 62 percent say they would take a job with a company that had a bad reputation if they were offered more money. Males are much more likely than females to take the job, 69 percent versus 54 percent, respectively. Young people (18-34 year age range) are the least concerned about corporate reputation. In fact, virtually all (97 percent) of those in the 35-44 year age range say they would leave their current employer and take a job with a company with an excellent reputation.
Ford Strengthens Tech, Electric Vehicles Communications Teams
The Holmes Report - November 6, 2016
Michaela Johndrow is joining Ford as Manager, North America electrified vehicles communications. She previously led public relations for Williams-Sonoma's Pottery Barn and Williams-Sonoma brands and worked with technology and venture-funded startups, including Fitbit, Yelp and Cisco Systems. In addition, Colin Smith is joining Ford as head of communications, Ford Silicon Valley. Smith most recently was director of corporate communications at Apple, where he was responsible for leading global communications for the Mac hardware and software business, as well as a diverse portfolio of Apple applications.
Washington Insiders See More Spending On "Public Affairs" Approach
The Holmes Report - November 6, 2016
For the second year in a row, Washington Insiders say that they anticipate more rapid growth in spending on “public affairs”—defined as digital, grassroots/grass tops and public/media relations— than on “government relations”—direct lobbying, advocacy advertising, and political contributions, according to the second annual Washington Insider survey by Rasky Baerlein Strategic Communications. In fact, more than 40 percent of Washington insiders will divert their public affairs spending away from traditional non digital activities to fund digital advocacy areas.
5 Tips for Generating Positive Publicity About Your Technology Client
By Jeff Bradford, The Bradford Group
PR News - November 7, 2016
Leverage current trends: Journalists are much more willing to respond to a pitch that aligns with current news. It’s called newsjacking, the process of injecting your ideas into breaking news. Target media in clients’ industry verticals: Compile a media list of strong, relevant and even smaller publications and reporters whose readers will appreciate the insider technology information you have to give. Avoid jargon. Solve relevant problems in the industry: Pitch a story granting an interview with your clients’ CEO about improving digital security. Put smart voices forward.
Do Your 3 Search Words Suck? Six Questions to Ponder Now
By Diane Schwartz
PR News - November 7, 2016
1. What are your brand’s 3 search words? If a customer could only use 3 words to search for your organization what would those words be? 2. What are your own personal search words? This one’s about you, because you matter, too. 3. What are the Barcelona Principles? Can you name all seven? PR pros with bona fides are in tune with these principles and how to apply them to their practice. 4. Who are the 10 most influential journalists covering your company? Aside from the media databases that spew out name, title, email and phone, identify the reporters who can have a real impact on your brand’s reputation. 5. What’s your brand’s story? 6. Does everyone you work with look a lot like you? Take stock of your surroundings and play a part in ensuring your workplace is diverse.
Media Pitching Perspectives: When to Swing for the Fences
By Kyle Kappmeier, Account Director, R&J Strategic Communications
Bulldog Reporter - November 7, 2016
Most of the time, for consumer facing brands, it’s the customer that will be purchasing your client’s product or services, so suggesting a home run with a mainstream outlet would of course be a fine approach. While it’s natural to think of customers as those purchasing products or services at retail, your client may have internal constituents, such as those in sales, who may benefit from coverage that key buyers or distributors read.
Creative Duo George Koukkos and Ryan Raulie Join Cone Communications
Bulldog Reporter - November 7, 2016
Cone Communications, a public relations and marketing agency, announced the addition of one of the industry’s preeminent creative duos – George Koukkos, Creative Director/Copywriter and Ryan Raulie, Creative Director/Art Director. Cone connects brands and people through emotion and experiences that drive business value and social impact.
PR PROfiles: Stella Ferguson, Think Jam
Bulldog Reporter - November 7, 2016
Best advice to a PR student: "Take in everything around you. When you are on placements, particularly if you’re given lots of admin tasks, its easy to zone out, put in your headphones, concentrate on the job at hand. But the best thing you can do is listen to the people around you – how they pitch, how they handle clients/internal stakeholders, how they brainstorm. Ask to join brainstorms and meetings when you can, and ask questions!"
Integrated Marketing Agency Ignition Creative Hires Kate Talbot as PR Director
Bulldog Reporter - November 7, 2016
“Kate’s award-winning experience combined with her extensive network – domestically and internationally – are attractive assets. This teamed with her work ethic, strategic approach and appetite for bringing big ideas to life, make her perfect Ignition-material,” said Martin Kistler, Ignition’s CEO and Chief Creative Officer.
EDUCATION AND UNDERSTANDING
By Tara Cunningham BA MCIPR, IslandSky
Influence Magazine - Chartered Institute of Public Relations - November 7, 2016
As governments and industries aim to ‘do more for less’, my observation is there is a need for focused education. Many at senior level have very different interpretations on the meaning of public relations. There is the fear of the unknown, having an experienced advisor raising and discussing the issues which others are more fearful to address is not always easily welcomed, particularly in government. Public relations is the government/industry’s conscience in being able to identify and openly discuss the consequences and of course being able to identify the positive outcomes of decision making, at any level. These changes may then enable those at a senior level in any industry, to be able to identify the kind of support required to fulfill a future leadership role in public relations.
#SocialPR Spotlight: Dawn Buzynski
Shonali Burke Consulting - November 7, 2016
"I truly believe that social media is the greatest thing to happen to PR. Public relations is about relationships, and you can’t cultivate a relationship by speaking in a vacuum. The social aspect of it allows us as marketers to build a truly personal experience for anyone who we want to care about our brand. It also gives us a wide paintbrush to be creative and unique in how we engage with our key audience."
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