Hello! Friday's Daily PR Brief is here - January 3, 2025
Great topics today include data-driven earned media placements, random comms tips, and launching your own firm!
Read some of today's best PR and Comms industry news clips:
Why 2025 Will Be the Year Communications Professionals Change the World Forever (CommPRO - January 2, 2025)
3 data-driven tips to secure more earned media placements in 2025 (Muck Rack - January 3, 2025)
Thought Leadership Is More Than Just Trying To Impress Others (Investor's Business Daily - January 3, 2025)
Preparing for the New Year (O'Dwyer's - January 2, 2025)
Sugar Bowl CEO postpones game after truck attack; a look into the 'coffee-badging' trend (Ragan Communications - January 3, 2025)
2025 PR Predictions: Content Creation and Storytelling (PRNEWS - December 27, 2024)
Navigating Core Marketing Roles: The New Playbook For 2025 (Forbes - January 3, 2025)
Building bridges for inclusion in PR and marketing for diverse audiences (Agility PR Solutions - January 2, 2025)
6 Essential Ingredients to Successfully Launching Your Own PR Firm (Culpwrit - January 2, 2025)
Collaborating with ChatGPT Plus on a LinkedIn Refresh (Neville Hobson - January 2, 2025)
4 random communications tips that demand to be told (PR Daily - January 3, 2025)
CCO Podcast: PMI's Moira Gilchrist on the "Fifth Estate" (PRovoke Media - January 2, 2025) [PODCAST]
Summary Section:
Why 2025 Will Be the Year Communications Professionals Change the World Forever
By Simon Erskine Locke, Founder & CEO, CommunicationsMatch
CommPRO - January 2, 2025
As we commence 2025, this article explores how communications professionals can harness the power of unity, freedom, and shared values to become heroes in a divided world.
3 data-driven tips to secure more earned media placements in 2025
By Kristen Dunleavy
Muck Rack - January 3, 2025
Insights from Muck Rack's recent State of Journalism survey shed light on how PR pros can build better relationships (and land more earned media placements).
Thought Leadership Is More Than Just Trying To Impress Others
By Michael Mink
Investor's Business Daily - January 3, 2025
Thought leadership is about more than just sharing expertise. Being a thought leader means reaching your audience in ways that matter to them.
Preparing for the New Year
By Kelsey Eidbo
O'Dwyer's - January 2, 2025
Organizations lucky enough to have avoided a major crisis in 2024 should not be lulled into a false sense of security. There's always next year. Now is the time to learn from companies that came under the glare of public scrutiny. Here are just a few headlines that dominated 2024.
Sugar Bowl CEO postpones game after truck attack; a look into the 'coffee-badging' trend
By Sean Devlin
Ragan Communications - January 3, 2025
Greetings, comms pros! Let's take a look at a few news stories from the last week and see what we can learn from them.
2025 PR Predictions: Content Creation and Storytelling
PRNEWS - December 27, 2024
Friends within our audience of PR and comms professionals have provided predictions of what's to come in 2025. The following address the evolution of content creation and storytelling in the coming year.
Navigating Core Marketing Roles: The New Playbook For 2025
By Patrick Reynolds, BlueConic CMO
Forbes - January 3, 2025
The question is: Is your marketing strategy ready for this new era? To succeed, it’s time to ditch outdated methods and embrace smarter, more agile approaches. Here’s how.
Building bridges for inclusion in PR and marketing for diverse audiences
By Ethan Rome
Agility PR Solutions - January 2, 2025
By embracing inclusive marketing practices, organizations not only expand their reach but also demonstrate a commitment to social equity and PR and marketing are powerful tools for fostering inclusion.
6 Essential Ingredients to Successfully Launching Your Own PR Firm
By Nick Kalm, Founder and President of Reputation Partners
Culpwrit - January 2, 2025
There have been a lot of good days and a few bad ones, but there has not been one day where I've regretted my decision. Along the way, I've learned many things, but these things stand out today.
Collaborating with ChatGPT Plus on a LinkedIn Refresh
Neville Hobson - January 2, 2025
This was like working with a human colleague, a person I had personally briefed. I have developed confidence in the success potential of what collaborating on a LinkedIn profile with ChatGPT Plus this way can achieve.
4 random communications tips that demand to be told
By Tom Corfman
PR Daily - January 3, 2025
Luigi Pirandello's absurdist play, "Six Characters in Search of an Author," is about fictional characters abandoned by their playwright who demand that their stories be told. This story is about four random communication tips that demand to be told.
CCO Podcast: PMI's Moira Gilchrist on the "Fifth Estate" [PODCAST]
By Paul Holmes
PRovoke Media - January 2, 2025
Moira Gilchrist, chief communications officer at Philip Morris International, discusses the “Fifth Estate,” and the changing face of activism.
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