Happy Friday! Please enjoy your Daily PR Brief - January 10, 2025
PR astroturfing; how social media shapes modern PR strategies; L.A. fires disaster comms; and more!
Read some of today's best PR and Comms industry news clips:
The PR astroturfing strategy explained (Axios - January 9, 2025)
2024 Review: Top 10 News Stories (PRovoke - January 8, 2025)
Public Relations Trends to Monitor, Standards to Uphold, in 2025 (PRsay - January 10, 2025)
The Future Of Trade Media And B2B PR: 19 Expert Predictions (Forbes - January 10, 2025)
UnitedHealthcare CEO's death could change corporate comms (PR Daily - January 9, 2025)
CES 2025: A Conversation on Setting Up PR Opportunities for the Whole Year with Razorfish (PRNEWS - January 9, 2025) [VIDEO]
Stunt Watch: Walkers enlists Danny Dyer for dry Jan, Gousto's gross AI image and Rightmove uses Charlotte Crosby to sell Sunderland (PRmoment (UK) - January 9, 2025)
The role of social media in shaping modern public relations strategies (Agility PR Solutions - January 10, 2025) [VIDEO]
The power of AI in communication with Shel Holtz | Podcast (Axia Public Relations - January 7, 2025) [VIDEO]
Hiring Interns? Pay Them What They're Worth (Culpwrit - January 9, 2025)
Media Training Tips for Virtual Interviews (HMA PR - January 9, 2025)
Disaster comms lessons from the LA fires; McDonald's is scaling back its DEI aims (Ragan Communications - January 10, 2025)
Summary Section:
The PR astroturfing strategy explained
By Eleanor Hawkins
Axios - January 9, 2025
The practice of "astroturfing" — defined as "disguising an orchestrated campaign as a spontaneous upwelling of public opinion" — is a tactic corporate communicators should prepare for.
2024 Review: Top 10 News Stories
By Diana Marszalek
PRovoke - January 8, 2025
Burson's creation, Edelman layoffs and fake employee profiles topped PRovoke Media's 10 biggest news stories of 2024.
Public Relations Trends to Monitor, Standards to Uphold, in 2025
By Nancy Marshall
PRsay - January 10, 2025
As Bob Dylan sang, “The times, they are a-changin’.” Public relations professionals today have to consider LinkedIn shorts and YouTube podcasts. Press releases are written by artificial intelligence. In a world of AI, it’s natural to wonder: Where is public relations going?
The Future Of Trade Media And B2B PR: 19 Expert Predictions
By Forbes Agency Council
Forbes - January 10, 2025
Despite dramatically changing in the digital age, PR through trade media is still a relevant, effective way to reach B2B buyers—with the right knowledge and strategies.
UnitedHealthcare CEO's death could change corporate comms
By Casey Weldon
PR Daily - January 9, 2025
The death of UnitedHealthcare CEO Brian Thompson sent shockwaves through the corporate world, raising questions about executive security and leaders' role as the public face of their organization.
CES 2025: A Conversation on Setting Up PR Opportunities for the Whole Year with Razorfish [VIDEO]
By Nicole Schuman
PRNEWS - January 9, 2025
PRNEWS talked to Dan Yesenosky, Head of Communications at Razorfish at CES, regarding the benefits of attending a trade event, which is not just a one-and-done media moment, but initiates the relationships which can set set up media opportunities throughout the year for your brand or client.
Stunt Watch: Walkers enlists Danny Dyer for dry Jan, Gousto's gross AI image and Rightmove uses Charlotte Crosby to sell Sunderland
By Lee Sanders, Associate Director at Frank
PRmoment (UK) - January 9, 2025
The inevitable flurry of dry January stunts have landed this week, we could have done a whole Stunt Watch just on that alone, with brands jumping on the trend that keeps rising in popularity.
The role of social media in shaping modern public relations strategies [VIDEO]
By Elsie Oliver
Agility PR Solutions - January 10, 2025
The role of social media in public relations has changed the way PR professionals interact with audiences, manage reputations, and form connections in the digital age. The article looks into the role of social media in public relations, analyzing advanced methods, new social media trends in PR, and actionable insights to help PR professionals succeed in this dynamic environment.
The power of AI in communication with Shel Holtz | Podcast [VIDEO]
By On Top of PR
Axia Public Relations - January 7, 2025
Shel Holtz shares insights on leveraging AI tools in corporate communications, ethical considerations, and preparing for the future of AI in PR.
Hiring Interns? Pay Them What They're Worth
By Ron Culp
Culpwrit - January 9, 2025
Back in 2008, paid agency internships ranged between $10 and $15 an hour. And back then far too many internships were unpaid–an unfair practice that has mostly been eliminated except at smaller nonprofit organizations.
Media Training Tips for Virtual Interviews
By Justin Liggin
HMA PR - January 9, 2025
Preparing for your next virtual interview? Check out the latest blog post from Justin Liggin for virtual media training tips to help your spokesperson confidently deliver key messages!
Disaster comms lessons from the LA fires; McDonald's is scaling back its DEI aims
By Sean Devlin
Ragan Communications - January 10, 2025
Greetings, comms pros! Let's look at a few news stories from the past week and see what we can learn from them.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.