Great weekend to all! Here's your Friday Daily PR Brief - February 6, 2026
A very Denny's Valentine's; How to build a PR career; How AI is forcing journalists and PR to work smarter; and more!
Read some of today's best PR and Comms industry news clips:
How to Build a PR Career: The Language That Signals Confidence (Under Embargo - January 31, 2026)
Social media updates and new features to know this week (PR Daily - February 3, 2026)
Video Visual Virtual Awards 2025 Winners (Ragan Communications - February 5, 2026)
PR Roundup: Celebrity Super Bowl Ad Impact, Cheaper Chips and a Very Denny's Valentine's (PRNEWS - February 5, 2026)
Recruiting Social Media Influencers as Organizational Listening Agents (Institute for Public Relations - February 3, 2026)
PR Strategies for Litigation Investigations (5W Public Relations - February 6, 2026)
How AI is forcing journalists and PR to work smarter, not louder (Fast Company - February 6, 2026)
Warning signs your online reputation management is failing (Axia Public Relations - February 6, 2026)
CES Lessons That Make You Think Ahead to Next Year (CommPRO - February 3, 2026)
CSOM – What Does It Take for PR Firms to Earn a Seat at the Strategy Table? (HMA PR - February 5, 2026) [PODCAST]
This PR Life: Mindset Consulting's Dina Mostovaya (PRovoke Media - February 6, 2026)
An Interview: Charlotte Triggs, PEOPLE (Meredith & The Media - February 2, 2026)
Know someone in PR, comms or marketing who likes staying ahead? Forward this newsletter their way!
Summary Section:
How to Build a PR Career: The Language That Signals Confidence
By Johnna Muscente
Under Embargo - January 31, 2026
PR is a language business. Yes, it's strategy. Yes, it's relationships. Yes, it's timing, instincts, and the ability to keep a strong stomach when everything is on fire. But underneath all of that (*gestures wildly*) — it's words.
Social media updates and new features to know this week
By Courtney Blackann
PR Daily - February 3, 2026
Hello, social strategists! Welcome to a new week of social updates, including X, LinkedIn, Meta and more.
Video Visual Virtual Awards 2025 Winners
Ragan Communications - February 5, 2026
From compelling video storytelling and standout visual design to immersive virtual experiences executed with precision, these winners demonstrate what’s possible when creativity, strategy and execution align. Each entry reflects a deep understanding of audience, purpose and impact, delivering results that move organizations and inspire engagement.
PR Roundup: Celebrity Super Bowl Ad Impact, Cheaper Chips and a Very Denny's Valentine's
By Nicole Schuman
PRNEWS - February 5, 2026
This week’s PR Roundup looks at how brands are approaching high-stakes moments—from the real impact of celebrity Super Bowl ads to lower pricing plays and playful Valentine’s Day stunts designed to cut through the noise.
Recruiting Social Media Influencers as Organizational Listening Agents
By Dr. Hanna Reinikainen
Institute for Public Relations - February 3, 2026
Through influencers, organizations can shape stakeholder attitudes, opinions, and behaviors and advance a range of organizational goals. As a result, the global value of influencer marketing continues to grow as organizations seek new ways to collaborate with influencers.
PR Strategies for Litigation Investigations
5W Public Relations - February 6, 2026
Learn how to integrate PR strategies with litigation defense from day one. Discover essential crisis response tactics and reputation protection methods for investigations.
How AI is forcing journalists and PR to work smarter, not louder
By Pete Pachal
Fast Company - February 6, 2026
As AI reshapes how stories are found and told, the edge still belongs to those who know how to tell them best.
Warning signs your online reputation management is failing
Axia Public Relations - February 6, 2026
Online reputation management sounds simple on the surface: watch what people say about your brand online and keep it positive. In real life, it is more like caring for a garden. When you stop paying attention, weeds grow quietly. By the time you notice, they are everywhere, blocking the healthy parts you want people to see.
CES Lessons That Make You Think Ahead to Next Year
By Bill Davies
CommPRO - February 3, 2026
As CES grows, so does the competition for attention. Standing out is harder than ever, and we don't expect that to change anytime soon. Which leaves many brands asking: How do we win at CES alongside industry giants? Or, how do emerging companies break through without the biggest booth or budget?
CSOM – What Does It Take for PR Firms to Earn a Seat at the Strategy Table? [PODCAST]
By Abbie Fink
HMA PR - February 5, 2026
In this Copper State of Mind podcast, Abbie Fink unpacks why communications and PR leaders belong at the strategic table, how branding is shaped in every interaction and why agencies must shift the conversation from hours to value.
This PR Life: Mindset Consulting's Dina Mostovaya
By Camillia Dass
PRovoke Media - February 6, 2026
This PR Life is a series by PRovoke Media that profiles people in and around comms and explores what they do and what makes them tick. Today, we are chatting with Dina Mostovaya, the founder and CEO of international PR agency Mindset Consulting and art management studio Sensity Studio.
An Interview: Charlotte Triggs, PEOPLE
By Meredith Klein
Meredith & The Media - February 2, 2026
This week, I sat down with Charlotte Triggs, editor in chief and general manager at PEOPLE.
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All reports made with the help of Report Mule.