Greetings! Your Friday Daily PR Brief has arrived - February 7, 2025
Combating misinformation in an AI-driven world; The topic that guarantees media coverage; American Airlines' communication through tragedy; and more!
Read some of today's best PR and Comms industry news clips:
This Is How PR Pros Are Combatting Misinformation In An AI-Driven World (PRovoke - February 7, 2025)
How American Airlines communicated through tragedy (Axios - February 6, 2025)
Reimagining NGO Communications: Turning Crisis into Opportunity (O'Dwyer's - February 6, 2025)
How to develop an organizational stance on political and social issues (Ragan Communications - February 7, 2025) [VIDEO]
PR Roundup: The News and Employee Wellness, Waffle House's Announcement, Super Bowl Trends (PRNEWS - February 6, 2025)
How Public Affairs and Communications Teams Can Navigate the "America First" Era (CommPRO - February 7, 2025)
3 Ways to Edit Before You Write (PRsay - February 6, 2025)
Why Are Brands Still Struggling With Storytelling? (Spin Sucks - February 6, 2025)
16 Tips For CEOs To Communicate More Clearly With Employees (Forbes - February 6, 2025)
Good and Bad PR: Barclay's AI food bank fiasco, Princess Kate gets good PR and Scottish cats are safe once more (PRmoment (UK) - February 6, 2025)
How AI can help you create, land and track the perfect pitch (PR Daily - February 7, 2025)
Brand equity measurement: Metrics and best practices for strengthening media campaigns (Agility PR Solutions - February 6, 2025)
The topic that guarantees media coverage (Media First (UK) - February 4, 2025)
Summary Section:
This Is How PR Pros Are Combatting Misinformation In An AI-Driven World
By Camillia Dass
PRovoke - February 7, 2025
PRovoke Media spoke to industry leaders and pulled out three key things they are doing that you can adopt in your work.
How American Airlines communicated through tragedy
By Eleanor Hawkins
Axios - February 6, 2025
The communication team at American Airlines had to activate a crisis plan it hoped it would never have to use after last week's midair collision of a passenger jet and Army helicopter that claimed 67 lives.
Reimagining NGO Communications: Turning Crisis into Opportunity
By Meghan Tisinger
O'Dwyer's - February 6, 2025
In the current scenario of reduced funding and shifting political priorities, combined with a growing need from the at-risk communities they serve, many NGOs are struggling to maintain operations and fulfill their missions. They are at a critical juncture, needing to adapt their strategies to secure alternative funding sources and ensure their survival.
How to develop an organizational stance on political and social issues [VIDEO]
By Callie Krosin
Ragan Communications - February 7, 2025
Emily Inverso, head of content and communications strategy at Axios HQ, said in the past leaders prioritized the ways their choices, voices and actions impacted their customers. But now, "we are seeing more and more the employees in the front seat. They are your most important audience."
PR Roundup: The News and Employee Wellness, Waffle House's Announcement, Super Bowl Trends
By Nicole Schuman
PRNEWS - February 6, 2025
This week's PR Roundup looks at ways to interact with employees during times of uncertainty and stress, how Waffle House can be seen as an example for price-increase communications, and what brands are leading the social media conversation before the Super Bowl.
How Public Affairs and Communications Teams Can Navigate the "America First" Era
By Rich Masters
CommPRO - February 7, 2025
Foreign companies can’t afford to retreat from U.S. public affairs—winning over the swayable middle with a campaign-style PR strategy is the key to survival.
3 Ways to Edit Before You Write
By Ann Wylie
PRsay - February 6, 2025
Don't invest time and effort in overwriting and then spend even more time and effort editing out all of the work you've done. Instead, why not hit the right word count first time, every time? Here are three ways to edit before you write.
Why Are Brands Still Struggling With Storytelling?
By Meg Crumbine
Spin Sucks - February 6, 2025
Storytelling transcends time and culture yet most brands still struggle with it. Meg Crumbine breaks down why storytelling matters and how to close the gap.
16 Tips For CEOs To Communicate More Clearly With Employees
By Forbes Communications Council
Forbes - February 6, 2025
Leaders who struggle to convey their ideas clearly or understand their employees' needs may unintentionally create misunderstandings or mistrust across the organization.
Good and Bad PR: Barclay's AI food bank fiasco, Princess Kate gets good PR and Scottish cats are safe once more
By Andy Barr, Season One Communications
PRmoment (UK) - February 6, 2025
We survived all 365 days of January, Great PR for us all. The first week of February has been action packed in media land. Off we go again. This is another week of operational mess-ups causing comms headaches.
How AI can help you create, land and track the perfect pitch
By Callie Krosin
PR Daily - February 7, 2025
Generative AI boosts productivity by allowing professionals to accomplish tasks more efficiently. As AI tools become more integrated into workflows, the technology can also shape the way PR pros build relationships with journalists.
Brand equity measurement: Metrics and best practices for strengthening media campaigns
By Marriane Elnar
Agility PR Solutions - February 6, 2025
Brand equity is more than just a buzzword—it’s a key driver of competitive advantage. Yet many PR professionals face challenges when it comes to quantifying and leveraging brand equity for campaign success.
The topic that guarantees media coverage
By Adam Fisher
Media First (UK) - February 4, 2025
What do two of the country’s leading banks, a powerhouse advertising company and high-profile business leaders have in common?
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All reports made with the help of Report Mule.