Cap off your week by catching up with today's Daily PR Brief - February 14, 2025
What comms pros can learn from Kendrick Lamar's Super Bowl performance; How organizations are communicating about tariffs; Comms during a CEO transition; and more!
Read some of today's best PR and Comms industry news clips:
What Communicators Can Learn from Kendrick Lamar's Super Bowl Halftime Performance (CommPRO - February 13, 2025)
Decentralised social media: an explainer for PRs (Influence (UK) - February 14, 2025)
How organizations are communicating about tariffs (Ragan Communications - February 13, 2025)
PR Roundup: PRSA DEI Support, White House Versus AP and Shopify Answers Yeezy Questions (PRNEWS - February 13, 2025)
Communicating through a CEO transition (Axios - February 13, 2025)
Thought Leadership Unleashed: A New Cornerstone Of B2B Success (Forbes - February 14, 2025)
What made you fall in love with PR? (PRmoment (UK) - February 13, 2025)
What loosened restrictions on social media content moderation means for B2B communications leaders (Agility PR Solutions - February 13, 2025)
Cancelled? There's Cover for That (Firefly Communications - February 12, 2025)
#CSOM – Is It Possible To Rebuild Trust in Government, NGOs, and Media? (HMA PR - February 13, 2025) [PODCAST]
Here's how Unrivaled used PR to launch upstart league (PR Daily - February 13, 2025)
IPG PR Group Up 1.3% In 2024 (PRovoke - February 12, 2025)
New report: The State of AI in PR: UK (Muck Rack - February 13, 2025)
Summary Section:
What Communicators Can Learn from Kendrick Lamar's Super Bowl Halftime Performance
CommPRO - February 13, 2025
Kendrick Lamar’s Super Bowl halftime performance was a masterclass in strategic communication, authenticity, and cultural storytelling, offering key lessons for brand messaging in high-stakes moments.
Decentralised social media: an explainer for PRs
By Shashank Kumar
Influence (UK) - February 14, 2025
We’ve seen the mass exodus from X to Bluesky but how else could the decentralised web change life for PRs? A strategy expert explains.
How organizations are communicating about tariffs
By Allison Carter
Ragan Communications - February 13, 2025
Many organizations are keeping relatively quiet on the topic of tariffs, avoiding sweeping statements of support or opposition and sticking to cautious outlooks in earnings reports. Others are relying on trade organizations to make statements rather than sticking their neck out and potentially earning the ire of the president.
PR Roundup: PRSA DEI Support, White House Versus AP and Shopify Answers Yeezy Questions
By Nicole Schuman
PRNEWS - February 13, 2025
This week's PR Roundup looks at PRSA's commitment to diversity, equity and inclusion, The White House's risky media relations move with The Associated Press, and how Shopify's reputation received some major blows after not acting quickly enough in a crisis with Yeezy.com.
Communicating through a CEO transition
By Eleanor Hawkins
Axios - February 13, 2025
CEO exits hit a record high in 2024 — climbing to 202, up 9% from 2023 — according to Russell Reynolds' Global CEO Turnover Index. Navigating a CEO transition is a defining moment for the company and communications team.
Thought Leadership Unleashed: A New Cornerstone Of B2B Success
By Amy Packard Berry, Executive Vice President MarCom, Sparkpr
Forbes - February 14, 2025
The evidence is compelling: GWI found that 71% of decision makers are influenced by social media when they're researching or considering a new product for their organization. This shift isn't just a trend but a fundamental change in how business relationships are built and maintained in the digital age.
What made you fall in love with PR?
By Elizabeth Howlett
PRmoment (UK) - February 13, 2025
The "I sort of just fell into it" line is all too common when you ask people how they got into industry, and there's something to be said for people who accidentally end up in their chosen career. Of course, there are those who studied hard and consciously picked PR and communications out of all the other careers – which also demonstrates a real love for the industry. It's all rather…romantic.
What loosened restrictions on social media content moderation means for B2B communications leaders
By Jason Ouellette
Agility PR Solutions - February 13, 2025
Recent shifts toward reduced content monitoring on major social platforms like Facebook, X, and Instagram are poised to impact not only the general public, but also the business-to-business (B2B) technology sector. This change will be particularly significant for internal communications teams and their external public relations partners.
Cancelled? There's Cover for That
By Alexandra Kourakis
Firefly Communications - February 12, 2025
Over the years, a digital guillotine has crept up above social media, and now nobody is safe. So, the launch of cancel culture insurance shouldn't come as a surprise – and yet, it did. To quote one colleague, "it feels like a PR stunt and a load of nonsense". Maybe so, but I don't want to rule it out just yet. Could there actually be a case for cancel culture insurance?
#CSOM – Is It Possible To Rebuild Trust in Government, NGOs, and Media? [PODCAST]
By Abbie Fink
HMA PR - February 13, 2025
How can businesses, governments, and NGOs rebuild confidence? In the latest episode of #CSOM, Abbie Fink and Adrian McIntyre break down key insights from the 2025 Edelman Trust Barometer, discussing the impact of transparency, leadership, and generational perspectives on trust.
Here's how Unrivaled used PR to launch upstart league
By Casey Weldon
PR Daily - February 13, 2025
Interest in women's basketball has soared, driven by record WNBA and college viewership. Building on that momentum, WNBA stars Breanna Stewart and Napheesa Collier launched Unrivaled, a player-run league featuring a fast-paced, hourlong format tailored for TV audiences.
IPG PR Group Up 1.3% In 2024
By Diana Marszalek
PRovoke - February 12, 2025
IPG on Wednesday reported that its PR and experiential agency group grew by 1.3% on an organic basis during 2024, as well as during the fourth quarter of the year.
New report: The State of AI in PR: UK
By Matt Albasi
Muck Rack - February 13, 2025
Today, Muck Rack released the first ever State of AI in PR: UK report looking at how PR pros utilize the new technology in their roles. Find some key insights from the survey and download the full report.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.