Hello! Check out your Friday Daily PR Brief - February 21, 2025
In today’s brief: New agencies disrupt the Top 10; The hidden power of employee-generated content; Gen Z's motivations; and more!
Read some of today's best PR and Comms industry news clips:
PR Power Shakeup as New Agencies Disrupt the Top 10 and Break the NYC-LA Stronghold (CommPRO - February 21, 2025)
5 essentials for crafting your thought leadership strategy (PR Daily - February 21, 2025)
PR Roundup: Delta Crash Compensation, White Lotus Collabs, IPR Pinpoints Impactful PR Research (PRNEWS - February 20, 2025)
How Can Emotional Communication Increase Support During a Protest? (Institute for Public Relations - February 1, 2025)
Council Post: The Hidden Power Of Employee-Generated Content (Forbes - February 20, 2025)
Good and Bad PR: low blow for high beams, Bikini Kill for Albufeira and a positive disaster for Starbucks UK (PRmoment (UK) - February 20, 2025)
Southwest CEO notifies of layoff with focus on culture; Disney renames ERGs (Ragan Communications - February 21, 2025)
Turnover in top communications jobs rise amid C-suite shakeups (Axios - February 20, 2025)
6 reasons why visual storytelling is critical for successful PR campaigns (Agility PR Solutions - February 21, 2025)
What Gen Z's Motivations Mean for Your Brand Strategy (HMA PR - February 20, 2025)
Brooks Running and M Booth Take Top Honors in 2025 IN2 SABREs (PRovoke Media - February 20, 2025)
Five vital comms lessons from the tragedy of flight 5342 (Influence (UK) - February 21, 2025)
Summary Section:
PR Power Shakeup as New Agencies Disrupt the Top 10 and Break the NYC-LA Stronghold
CommPRO - February 21, 2025
The January 2024 PR rankings reveal a major industry shakeup as new agencies challenge the dominance of New York and LA firms, reshaping the future of communications.
5 essentials for crafting your thought leadership strategy
By Cathy Lucas
PR Daily - February 21, 2025
In recent years, thought leadership has evolved from a nice-to-have communications tactic to an essential part of a comprehensive marketing and communications strategy. It's about positioning leaders — often C-suite executives — as trusted experts in a way that feels authentic, consistent, and yes, bold.
PR Roundup: Delta Crash Compensation, White Lotus Collabs, IPR Pinpoints Impactful PR Research
By Nicole Schuman
PRNEWS - February 20, 2025
This week's PR Roundup looks at whether or not Delta's compensation to crash survivors is good PR, fun partnerships between brands and "The White Lotus," and the Institute for Public Relations's new report that lists the most impactful research of 2024 for communicators.
How Can Emotional Communication Increase Support During a Protest?
By Hakan Çakmak, Ezgi Kara and İrem Sakarya
Institute for Public Relations - February 1, 2025
Hakan Çakmak, Ezgi Kara, and İrem Sakarya examined how emotional communication during non-normative, non-violent protests (protests that deviate from traditional norms without aggression) influenced support for LGBTQ+ rights in the U.S.
Council Post: The Hidden Power Of Employee-Generated Content
By Kelly Ehlers, Founder and President of The Evoke Agency
Forbes - February 20, 2025
By tapping into employees' voices, companies can create content that resonates deeply with audiences while strengthening internal culture.
Good and Bad PR: low blow for high beams, Bikini Kill for Albufeira and a positive disaster for Starbucks UK
By Andy Barr, Season One Communications
PRmoment (UK) - February 20, 2025
Hello and welcome along to my little part of PR land. For regular readers, I'm sorry. For those new to these parts; I am a very old comms man who worked in-house for some of the largest companies in the world before going agency side. This column is my take on the good and bad PR from the last seven days.
Southwest CEO notifies of layoff with focus on culture; Disney renames ERGs
By Sean Devlin
Ragan Communications - February 21, 2025
Greetings, comms pros! Let's take a look at a few news stories from the past week and see what we can learn from them.
Turnover in top communications jobs rise amid C-suite shakeups
By Eleanor Hawkins
Axios - February 20, 2025
Netflix, Southwest Airlines, Boeing, UPS and Meta saw chief communications or corporate affairs leaders exit within the last year.
6 reasons why visual storytelling is critical for successful PR campaigns
By Tony Ademi
Agility PR Solutions - February 21, 2025
Public relations campaigns have developed beyond traditional press releases and media outreach. That being said, content is every bit as important as ever, and visual storytelling is now becoming a powerful tool to engage audiences, and drive campaign success.
What Gen Z's Motivations Mean for Your Brand Strategy
By Justin Liggin
HMA PR - February 20, 2025
A recent study explored Gen Z’s perspectives on everything from politics and relationships to finances, uncovering their complexities and motivations. Discover the three core groups of Gen Z and how these new findings can help brands build stronger connections in this post from Justin Liggin.
Brooks Running and M Booth Take Top Honors in 2025 IN2 SABREs
PRovoke Media - February 20, 2025
Footwear brand Brooks Running and its agencies M Booth and Venture Production Group took home top honors at the 2025 North American In2 SABRE Awards.
Five vital comms lessons from the tragedy of flight 5342
By Donald Steel
Influence (UK) - February 21, 2025
American Airlines CEO Robert Isom was front and centre of the initial press conferences. Crisis trainers are already using his performance as an example of how to respond.
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