Enjoy your weekend! Here is Friday's Daily PR Brief - February 27, 2026
BAFTA apology; Skills junior PRs need for success; Create connection at work that doesn't feel forced; and more!
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Read some of today's best PR and Comms industry news clips:
Why Every Company Should Treat PR As A Strategic Business Function (Forbes - February 26, 2026)
How to create connection at work that doesn't feel forced (Fast Company - February 27, 2026)
Vibe coding: An introduction for comms pros (PR Daily - February 26, 2026)
PR Roundup: BAFTA Apology, Employees More Trusted than CEOs, Burger King Updates Whopper (PRNEWS - February 26, 2026)
Member Mondays Recap: As AI Evolves, So Do PRSA's Guidelines on Using It Ethically (PRsay - February 26, 2026)
What skills do junior PRs need for success? (PRmoment (UK) - February 26, 2026)
6 secrets of brands that always get quoted in the news (Agility PR Solutions - February 18, 2026)
Financial Services Communicators On Trust, Content Authentication and Digital Safety (CommPRO - February 26, 2026)
Capitol Communicator Editor Phil Rabin on AI Tests, Measuring PR Results, and the New Expectations Facing Communicators (EIN Presswire - February 26, 2026)
PRovoke Media Names the 100 Best Consumer PR Agencies in the World (PRovoke Media - February 27, 2026)
Gates apologizes for Epstein ties to foundation staff; Lucid CEO announces layoffs while committing to strategy (Ragan Communications - February 27, 2026)
How to turn media monitoring into an early decision-making system (Muck Rack - February 27, 2026)
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Summary Section:
Why Every Company Should Treat PR As A Strategic Business Function
By Erika Rosenstein, Director of PR & Analyst Relations at Cast AI
Forbes - February 26, 2026
Success was often defined by visibility and coverage. That model no longer works.
How to create connection at work that doesn't feel forced
By Bruce Mayhew
Fast Company - February 27, 2026
A 2025 survey of U.S. workers found nearly 40% report feeling lonely at work, and employees who lack social connection are significantly more likely to consider leaving their jobs because of it.
Vibe coding: An introduction for comms pros
By Courtney Blackann
PR Daily - February 26, 2026
If you've seen the phrase "vibe coding" floating around your LinkedIn feed lately, you're not alone. It may sound a bit daunting at first if you don't have any coding experience. But the idea behind it is changing how people build tools for their day-to-day work.
PR Roundup: BAFTA Apology, Employees More Trusted than CEOs, Burger King Updates Whopper
By Nicole Schuman
PRNEWS - February 26, 2026
From a crisis communications misstep on one of the entertainment industry’s biggest stages and new data showing employees now outpace CEOs in brand trust, to Burger King’s surprisingly human response to a decade of customer complaints, this week’s PR Roundup highlights the power—and pitfalls—of modern communications.
Member Mondays Recap: As AI Evolves, So Do PRSA's Guidelines on Using It Ethically
PRsay - February 26, 2026
After AI-chatbot ChatGPT made its public debut in late 2022, PRSA released “Promise & Pitfalls: The Ethical Use of AI for Public Relations Practitioners” at ICON 2023. This past fall, PRSA released an updated version of the guidelines.
What skills do junior PRs need for success?
By Elizabeth Giles, Editor
PRmoment (UK) - February 26, 2026
To be successful in any career, a person usually needs to build a set of skills; whether that's from specific practical application or the natural mix of hard and soft skills that come with any job, skills must be existing or the person must be willing to develop them.
6 secrets of brands that always get quoted in the news
By Catherine Schwartz
Agility PR Solutions - February 18, 2026
Most brands treat media coverage like lightning, something that strikes once if you're lucky. The brands that show up consistently have figured out something different. This article breaks down what they do, the actual mechanics of how newsrooms work now, what journalists need, and moves you can test this quarter.
Financial Services Communicators On Trust, Content Authentication and Digital Safety
By Simon Erskine Locke
CommPRO - February 26, 2026
Criminals are using AI to create content designed to manipulate markets and defraud companies and clients faster than ever, and the old defenses aren’t keeping up.
Capitol Communicator Editor Phil Rabin on AI Tests, Measuring PR Results, and the New Expectations Facing Communicators
By Issac Morgan
EIN Presswire - February 26, 2026
In an exclusive interview with EIN Presswire, Phil Rabin, a veteran PR practitioner, journalist and editor of Capitol Communicator expounded on how the industry has transformed with AI and major mergers among PR firms.
PRovoke Media Names the 100 Best Consumer PR Agencies in the World
PRovoke Media - February 27, 2026
PRovoke Media has published its list of the 100 Best Consumer PR Agencies in the World, a list that includes full-service firms with strong consumer practices and client portfolios, international specialists with top-tier consumer comms expertise, and local specialists in major capitals around the world.
Gates apologizes for Epstein ties to foundation staff; Lucid CEO announces layoffs while committing to strategy
By Sean Devlin
Ragan Communications - February 27, 2026
Greetings, comms pros! Let's take a look at a few news stories from the last week and see what we can learn from them.
How to turn media monitoring into an early decision-making system
By Marina Grudeva
Muck Rack - February 27, 2026
Learn how to turn media monitoring into an early decision-making system that detects narrative shifts, competitor momentum and AI visibility signals.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.