Friday is here! Read your Daily PR Brief - February 28, 2025

Among today's selections: Responding to trolls; Why PR pros should pay attention to horror; AI and the end of billable hours; and more!

Feb 28, 2025

Read some of today's best PR and Comms industry news clips:

Summary Section:

Negativity Or Trolls On Your Company's Social Media? How To Respond
By Forbes Communications Council
Forbes - February 27, 2025
It can be easy to react in the moment to negative comments, misinformed hate or even trolling on your brand's social media page, so taking a step back to consider the various approaches you might take can help ensure you don’t make any potentially harmful moves. To help, the experts of Forbes Communications Council each offer one effective way to respond to this type of situation and why it might be the best path for any business.

PR Pros: Pay Attention to Horror
By Ceci Edelberg
Culpwrit - February 27, 2025
I am no trend forecaster; I am just a very informed (possibly chronically online) Gen Zer who loves the intersection between politics, pop culture and PR. And with all the authority that those qualifications grant me, I wholeheartedly believe that horror is the next big thing for PR.

The Scoop: Investors left 'gobsmacked' after Unilever's abrupt CEO ouster
By Casey Weldon
PR Daily - February 26, 2025
Unilever surprised investors on Tuesday by ousting well-regarded CEO Hein Schumacher after less than two years on the job. Also: American consumer confidence continues to drop; McDonald’s promotion emphasizes commitment to providing customer value.

PR Roundup: Economic Blackout, AI Improving, Oscars on Social
By Nicole Schuman
PRNEWS - February 27, 2025
This week's PR Roundup looks at how the 24-Hour Economic Blackout went viral on a grassroots level, how AI is improving productivity for communications, and Sprout Social's social listening platform for the Oscars.

Gender disparity in PR made me a founder – now my agency works to accelerate action for women
By Elizabeth Howlett
PRmoment (UK) - February 25, 2025
In public relations, women have a fair level of representation across the industry, yet many are still facing challenges.

WPP Reports 1% Dip in '24 Revenues
By Kevin McCauley
O'Dwyer's - February 27, 2025
WPP CEO Mark Read reported 2024 revenues (less pass through costs) fell one percent to $14.4B, due to weaker client discretionary spending.

Writing for impact in 2025 [PODCAST]
By Ann Smith
PRGN - February 27, 2025
Writing for impact in 2025 means that despite the rise of soundbites and AI, smart, long-form content remains crucial for business success

5 key roles of data in PR: How analytics shape better communication strategies
By Bhumi Patel
Agility PR Solutions - February 25, 2025
How does PR ensure that the public sees their brand or client in a positive light? One way is to collect and use data to steer the public’s opinion and ensure it stays positive. Here are 5 ways PR uses data.

Barbara Nielsen Reflects on Decades of Building a Voice for Polar Bears
By Jason Damata
CommPRO - February 27, 2025
Barbara Nielsen shares insights from her decades at Polar Bears International, where she helped shape conservation storytelling, bridge science with public engagement, and adapt to the evolving media landscape.

AI and the End of Billable Hours
Neville Hobson - February 28, 2025
Rather than continue to follow the billable hours model, PR agencies will need to charge for the results and insights they deliver. AI allows professionals to spend less time on manual tasks and more time on delivering added-value strategic thinking, relationship-building, and reputation management.

This PR Life: Truescope's Kelvin Koh [VIDEO]
By Camillia Dass
PRovoke - February 27, 2025
This PR Life is a new series by PRovoke Media where we profile people in and around comms and find out more about what they do and what makes them tick. Today, we are chatting with Kelvin Koh, managing director at media intelligence firm Truescope.

Comms lessons from the Starbucks layoff memo -
By Sean Devlin
Ragan Communications - February 27, 2025
In a memo released on its website addressing the company's global support partners, Starbucks via Niccol laid out the reasoning for the reshuffle and corporate job cuts. While it's always notable when a major company makes cuts, what's more interesting about the memo is how it addressed the issues and communicated the news to involved parties.

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All reports made with the help of Report Mule.

Daily PR Brief

Friday is here! Read your Daily PR Brief - February 28, 2025

Among today's selections: Responding to trolls; Why PR pros should pay attention to horror; AI and the end of billable hours; and more!

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