Fresh PR/comms updates for your Friday! Read your Daily PR Brief - March 7, 2025
How AI is changing search and PR; Authenticity and vulnerability in thought leadership; The case for politeness, even with AI; and more!
Read some of today's best PR and Comms industry news clips:
How AI Is Changing Search—And Public Relations (Forbes - March 7, 2025)
Authenticity and vulnerability are the heart of thought leadership (PR Daily - March 5, 2025)
PR Roundup: Ben & Jerry's Meltdown, Apple's Opportunity, Bird Flu Leads to Cat Food Recall (PRNEWS - March 6, 2025)
Stunt Watch: Mummy Pig's pregnancy, Netflix's Toxic Town billboards and Democrats' Trump protest (PRmoment (UK) - March 6, 2025)
How American CEOs are reacting to Trump tariffs (Axios - March 6, 2025)
Women helping women in comms - celebrating international Women's Day (Media First (UK) - March 7, 2025)
The changing media landscape—and how this evolution is reinventing PR (Agility PR Solutions - March 6, 2025)
Ethical Storytelling is More Important Than Ever (HMA PR - March 6, 2025)
Bruce Upbin on The Jump From Journalism to Comms (Mixing Board - March 6, 2025)
The Case for Politeness, Even with AI (Neville Hobson - March 7, 2025)
What I learned about public relations when I joined the police (Influence (UK) - March 7, 2025)
Blake Lively Vs Justin Baldoni Battle Is "Feud Between PR Firms," Judge Declares As Decision Punted Over What Material Lawyers Can Share (Deadline - March 6, 2025)
Summary Section:
How AI Is Changing Search—And Public Relations
By Nancy Marshall, The PR Maven
Forbes - March 7, 2025
In today’s day and age of never-ending technological innovation, it is easy to get excited about breakthroughs—new products and services that make work better or life cooler. It is just as easy to get carried away, thinking that something will make that other thing disappear. But that isn’t necessarily the case.
Authenticity and vulnerability are the heart of thought leadership
By Casey Weldon
PR Daily - March 5, 2025
Thought leadership is a major trend right now, and comms teams should empower their executives and industry stars to show their expertise. But every comment and post must be strategic and aligned with their personal brand.
PR Roundup: Ben & Jerry's Meltdown, Apple's Opportunity, Bird Flu Leads to Cat Food Recall
By Nicole Schuman
PRNEWS - March 6, 2025
This week's PR Roundup looks at how Ben & Jerry's and Unilever would have to approach decoupling from a communications standpoint, if Apple's new product announcements were an opportunity or mistake, and how bird flu is affecting companies you may not have thought of.
Stunt Watch: Mummy Pig's pregnancy, Netflix's Toxic Town billboards and Democrats' Trump protest
By Kim Allain, Associate Creative Director at Golin
PRmoment (UK) - March 6, 2025
What a beautiful week. We've had sunshine and pancakes, the celebration of Women around the world and of course a cracking Stunt Watch to round it off.
How American CEOs are reacting to Trump tariffs
By Eleanor Hawkins
Axios - March 6, 2025
While addressing tariffs in his joint address to Congress on Tuesday, President Trump said, "There will be a little disturbance, but we are OK with that." U.S. business leaders are not OK with it, and many are trying to get ahead of the instability, rising prices and corporate backlash the tariffs could cause.
Women helping women in comms - celebrating international Women's Day
By Adam Fisher
Media First (UK) - March 7, 2025
A celebration of women working comms and expert advice on supporting more women into senior roles in the industry
The changing media landscape—and how this evolution is reinventing PR
By Caroline Schillaci, Vice President, Chief of Staff at UpSpring
Agility PR Solutions - March 6, 2025
In today's age of information, the future of media looks dramatically different than it did previously. The media landscape as we once knew it is swiftly receding, with newsrooms shrinking, print publications going digital, and social media taking higher prominence by the day.
Ethical Storytelling is More Important Than Ever
By Justin Liggin
HMA PR - March 6, 2025
Whether stories come from healthcare, education, nonprofits, or other sectors, ethics must remain at the core. Justin Liggin shares the power of ethical storytelling today and how it can strengthen your brand’s narrative in this post.
Bruce Upbin on The Jump From Journalism to Comms
Mixing Board - March 6, 2025
Bruce Upbin has a 30-year track record of crafting stories, building audiences, launching and managing media products, and creating campaigns for innovative and disruptive brands. He spent 20 years at Forbes Media, rising from fact checker and reporter to managing editor in charge of its technology and wealth reporting teams and iconic lists.
The Case for Politeness, Even with AI
Neville Hobson - March 7, 2025
It's a habit as natural as breathing. Whether speaking to a person, a chatbot, or a voice assistant, I instinctively say or type, "Thank you." It's not something I think about – it just happens. But does it really matter?
What I learned about public relations when I joined the police
By Harriet Hernando
Influence (UK) - March 7, 2025
"Neighbours have reported a disturbance at a property with a man and woman heard arguing. Any takers?" said the control room on the radio. "Zulu, Tango, Charlie 5643 we'll take it," I responded. And so began my short-lived career in Thames Valley Police following a detour from PR.
Blake Lively Vs Justin Baldoni Battle Is "Feud Between PR Firms," Judge Declares As Decision Punted Over What Material Lawyers Can Share
By Dominic Patten
Deadline - March 6, 2025
What's going on between Blake Lively and Justin Baldoni is "a feud between PR firms." That blunt statement Thursday morning from federal Judge Lewis J. Liman set the tone and parameters of the protective order hearing in the ever-expanding blowup between the It Ends With Us stars.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.