It's Friday! Check out today's Daily PR Brief - March 13, 2026
Target targets families; The old rules of B2B PR are dead; 8 ways live activations spark earned media; and more!
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Read some of today's best PR and Comms industry news clips:
The Old Rules of B2B PR Are Dead—Here's What Works Now (Inc. Magazine - March 9, 2026)
15 top takeaways from Ragan's Social Media Conference 2026 (PR Daily - March 12, 2026)
PR Roundup: Target Targets Families, White House Reframes Deportation, AI and CEO Trust (PRNEWS - March 12, 2026)
The Pressures Shaping Today's Workplace - Institute for Public Relations (Institute for Public Relations - March 10, 2026)
8 ways live activations spark earned media (Agility PR Solutions - March 11, 2026)
PR attribution: How to build a cross-channel dashboard linking earned media to pipeline (Axia Public Relations - March 13, 2026)
Once I Rescued People. Now I Rescue Reputations. (CommPRO - March 13, 2026)
What Journalists Really Look for in Press Releases (EIN Presswire - March 12, 2026)
Brands need to be looking beyond International Women's Day (Firefly - March 11, 2026)
We Did Something Uncomfortable Last Year (And We Were One of the First to Do It) (HMA PR - March 12, 2026)
Headliners: Real Chemistry's Kath Harrison (PRovoke Media - March 13, 2026)
The non-obvious guide to understanding people on social media (Ragan Communications - March 11, 2026)
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Summary Section:
The Old Rules of B2B PR Are Dead—Here's What Works Now
By Tara Coomans
Inc. Magazine - March 9, 2026
I recently analyzed media queries to develop insights that executives could use to gain media coverage in Q1. Now I'm taking it a step further, pulling from over 200 January 2026 journalist queries to delve deeper into current trends and explore how executives can align their corporate narratives with what journalists are actively seeking.
15 top takeaways from Ragan's Social Media Conference 2026
By Allison Carter and Courtney Blackann
PR Daily - March 12, 2026
If you weren't able to join us this year, here are some of the best insights on social media, storytelling and thriving no matter how crazy the internet gets.
PR Roundup: Target Targets Families, White House Reframes Deportation, AI and CEO Trust
By Nicole Schuman
PRNEWS - March 12, 2026
From Target's bid to win back skeptical shoppers, to the White House's quiet attempt to reframe one of its signature policies, to what actually builds credibility in the AI era—this week offered a masterclass in how brands and institutions communicate under pressure.
The Pressures Shaping Today's Workplace - Institute for Public Relations
Institute for Public Relations - March 10, 2026
Lattice examined how HR leaders are navigating rising workplace pressures, polarization, and evolving leadership priorities.
8 ways live activations spark earned media
By Jessica Perkins
Agility PR Solutions - March 11, 2026
A single well-designed live activation can generate more attention in one weekend than months of paid ads. Earned media often starts with a physical moment that feels too good not to share.
PR attribution: How to build a cross-channel dashboard linking earned media to pipeline
Axia Public Relations - March 13, 2026
Leadership is not satisfied with big impression numbers or a long list of logos anymore. They want to know how earned media turns into site visits, leads, pipeline, and closed revenue. That means PR leaders need a clear way to connect coverage with the same numbers sales and finance care about.
Once I Rescued People. Now I Rescue Reputations.
By Tom Madden
CommPRO - March 13, 2026
In an era when disinformation and false claims can spread across digital platforms in minutes, a former Atlantic City lifeguard shares how the instincts that once saved swimmers now help business leaders protect their reputations.
What Journalists Really Look for in Press Releases
By Issac Morgan
EIN Presswire - March 12, 2026
Takeaways and behind‑the‑scenes insights from conversations with working and veteran voices in the media.
Brands need to be looking beyond International Women's Day
By Noemie Licini
Firefly - March 11, 2026
Now that International Women's Day has passed, the real question for companies is not whether they spoke up on the 8th March, but what they do in the days and months that follow.
We Did Something Uncomfortable Last Year (And We Were One of the First to Do It)
By Abbie Fink
HMA PR - March 12, 2026
Abbie Fink shares why putting responsible AI practices in writing became one of the smartest decisions we’ve made and why your agency should consider doing the same.
Headliners: Real Chemistry's Kath Harrison
By Camillia Dass
PRovoke Media - March 13, 2026
In this week's conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak to Kath Harrison, who recently joined Real Chemistry.
The non-obvious guide to understanding people on social media
By Allison Carter
Ragan Communications - March 11, 2026
"People who understand people always win." When Rohit Bhargava, founder and chief trend curator at The Obvious Company, said this from the stage at Ragan's Social Media Conference Tuesday, it sounded so simple.
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