Take a look at your Friday Daily PR Brief! - April 4, 2025
Communicators share their worst mistakes; Strategies to rebuild investor confidence after a market downturn; Spray and pray PR; and lots more!
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Read some of today's best PR and Comms industry news clips:
Communicators share the worst mistakes they've ever made (PR Daily - April 3, 2025)
Creators Will Soon Be Every Brand's Best Friend Or Biggest Competitor (Forbes - April 3, 2025)
PR strategies to rebuild investor confidence after a market downturn (Agility PR Solutions - April 2, 2025)
Five Imperatives for Using AI to Create Social Media Content (O'Dwyer's - April 4, 2025)
How St. Jude Children's Research Hospital maintained culture amid major change (Ragan Communications - April 2, 2025) [VIDEO]
PR Roundup: Ford's Ad Campaign Offering 'Employee Pricing', Brands' DEI and Sustainability Comms Ranked Globally (PRNEWS - April 4, 2025)
Ethics in PR Crises: A Leadership Guide to Crisis Prevention (5W Public Relations Firm - April 4, 2025)
Communicator spotlight: Blake Simpson of Adtalem Global Education (Axios - April 3, 2025)
Good and Bad PR: Heathrow comms praised, sharks get clicky and Australia tries to rescue runaway dachshund (PRmoment (UK) - April 2, 2025)
PR Masters Series Episode #97 - Diana Littman (CommPRO - April 2, 2025) [PODCAST]
RepTrak 100: Lego Remains World's Most Reputable Company (PRovoke - April 3, 2025)
Spray And Pray PR: The Thorn In The Side of Journalists And The Media Industry (Tech Business News (Australia) - April 4, 2025)
Summary Section:
Communicators share the worst mistakes they've ever made
By Allison Carter
PR Daily - April 3, 2025
We asked communicators on LinkedIn to share their biggest mistakes in the industry. The responses range from funny but cringey typos to media handling mistakes and much more. But all represent a lesson learned and a career improved.
Creators Will Soon Be Every Brand's Best Friend Or Biggest Competitor
By Keith Bendes, Chief Strategy Officer at Linqia
Forbes - April 3, 2025
We all know the names Prime, Feastables and Chamberlain Coffee. But there are hundreds of other creator brands that are entering into and disrupting product categories that were traditionally dominated by a select few conglomerates.
PR strategies to rebuild investor confidence after a market downturn
By Mia Miller
Agility PR Solutions - April 2, 2025
Potent public relations strategies are companies' best tools for rebuilding investor trust. Such a strategy is characterized by clear communication and transparency. They demonstrate company strength and underline commitment to stakeholders, restoring confidence and helping all parties recover from the downturn.
Five Imperatives for Using AI to Create Social Media Content
By Chris Rosica
O'Dwyer's - April 4, 2025
Artificial intelligence (AI) is rapidly transforming industries such as animal health, education, healthcare, and nonprofit work. Its impact on PR agencies and corporate communications professionals is profound, offering streamlined processes and increasing efficiencies in content creation.
How St. Jude Children's Research Hospital maintained culture amid major change [VIDEO]
By Sean Devlin
Ragan Communications - April 2, 2025
Since a company's culture roots directly from the employees that work there and how they interact with one another, organizations with a detailed and proud history can build robust cultural norms. But what happens to the culture when a storied brand suddenly onboards a load of new employees? Can it remain or will it become watered down?
PR Roundup: Ford's Ad Campaign Offering 'Employee Pricing', Brands' DEI and Sustainability Comms Ranked Globally
By Kaylee Hultgren
PRNEWS - April 4, 2025
This week's PR Roundup looks at Ford Motor Company's marketing campaign introducing "employee pricing" for vehicles amid auto tariffs and a report that ranks the DEI and sustainability communications put forth by the world's most influential brands.
Ethics in PR Crises: A Leadership Guide to Crisis Prevention
5W Public Relations Firm - April 4, 2025
Explore how ethical practices in public relations help prevent crises and build trust. Learn key strategies for crisis prevention and stakeholder engagement.
Communicator spotlight: Blake Simpson of Adtalem Global Education
By Eleanor Hawkins
Axios - April 3, 2025
Blake Simpson serves as chief communications and corporate affairs officer for Adtalem Global Education, which operates for-profit higher education institutions that support students pursuing careers in the health care industry.
Good and Bad PR: Heathrow comms praised, sharks get clicky and Australia tries to rescue runaway dachshund
By Andy Barr, Season One Communications
PRmoment (UK) - April 2, 2025
Back once again. There's no time to spare so let's get about it and see who has the hits and misses of the last seven days in the world of PR.
PR Masters Series Episode #97 - Diana Littman [PODCAST]
CommPRO - April 2, 2025
In this must-listen episode of the PR Masters Podcast, host Art Stevens welcomes Diana Littman, CEO of MSL U.S., for a candid and thought-provoking conversation on leading with purpose, navigating change, and shaping the future of public relations.
RepTrak 100: Lego Remains World's Most Reputable Company
By Diana Marszalek
PRovoke - April 3, 2025
The influences on corporate reputations — and how companies manage them — may be changing, but Lego has ranked as the world's most reputable company for the third consecutive year, according to the 2025 Global RepTrak report.
Spray And Pray PR: The Thorn In The Side of Journalists And The Media Industry
By Matthew Giannelis
Tech Business News (Australia) - April 4, 2025
One thing is abundantly clear—PR agencies who rely on the "spray and pray" method are doing more harm than good. For those who may not be familiar with the term, spray and pray refers to the scattershot approach where PR professionals send mass emails or generic pitches to a wide swath of journalists, influencers, and publications.
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