Stay ahead with Friday's Daily PR Brief - April 10, 2025
PR is evolving with AI; Inbound media opportunities and how to prioritize them; Trends shaping the PR industry; and more!
Read some of today's best PR and Comms industry news clips:
Inbound media opportunities: Different types and how to prioritize them (Muck Rack - April 8, 2025)
PRovoke Media Names the 6 Best New Agencies in North America (PRovoke Media - April 11, 2025)
Full list: Winners of Ragan's Employee Communications Awards and Top Places to Work (Ragan Communications - April 10, 2025)
PR Roundup: Social Advocacy Advice, Small Business PR and Recycling Brainstorm Ideas (PRNEWS - April 10, 2025)
What Trends Are Shaping the PR Industry? (Institute for Public Relations - April 8, 2025)
How Smart Brands Win Consumers' Time In The Attention Economy (Forbes - April 11, 2025)
PR Is Evolving With AI – And That's a Good Thing (Spin Sucks - April 10, 2025)
Good and Bad PR: Cadbury's giant win, another howler for Colossal Biosciences and Brummy bins overflow (PRmoment (UK) - April 9, 2025)
Tying employee learning and development to the bottom line (PR Daily - April 11, 2025)
Important PR lessons from the Signal chat app security snafu (Agility PR Solutions - April 10, 2025)
PR Masters Series Episode #98 - Troy Blackwell (CommPRO - April 10, 2025) [PODCAST]
14 Expert Ways To Make AI-Created Content Feel Less Robotic (Forbes - April 10, 2025)
CSOM: Measuring the True Impact of PR & Communications Campaigns (HMA PR - April 10, 2025) [PODCAST]
PR Firms Post 1.5% Dip in '24 Income (O'Dwyer's - April 10, 2025)
Summary Section:
Inbound media opportunities: Different types and how to prioritize them
By Kristen Dunleavy
Muck Rack - April 8, 2025
Inbound media opportunities can be exciting—but not all of them are worth your time. These opportunities can vary in scope and value, from quote requests to full-blown feature stories. As a PR pro, it's essential to know how to assess and prioritize them.
PRovoke Media Names the 6 Best New Agencies in North America
PRovoke Media - April 11, 2025
PRovoke Media is today launching its first list of the 6 Best New Agencies in North America. The list is part of our new Best Agencies in North America approach and follows the announcement of the 80 Best Agencies in the United States and the 10 Best Agencies in Canada.
Full list: Winners of Ragan's Employee Communications Awards and Top Places to Work
Ragan Communications - April 10, 2025
The finalists for Ragan's Employee Communications Awards and honorees for Top Places to Work were recognized for their efforts to build culture, boost the bottom line and help employees thrive. Communicators also shared their advice for achieving remarkable results.
PR Roundup: Social Advocacy Advice, Small Business PR and Recycling Brainstorm Ideas
By Nicole Schuman
PRNEWS - April 10, 2025
This week's PR Roundup looks at social advocacy lessons from the Institute for Public Relations Bridge Conference, the results of a new small business public relations study, and a new tool to recycle and elevate forgotten brainstorm ideas.
What Trends Are Shaping the PR Industry?
By USC Annenberg
Institute for Public Relations - April 8, 2025
USC Annenberg conducted an online survey of 1,077 public relations professionals from Jan. 9 – Feb. 1, 2025, to explore how artificial intelligence (AI), remote work, media shifts, and polarization were reshaping the public relations industry.
How Smart Brands Win Consumers' Time In The Attention Economy
By Stefan Pollack
Forbes - April 11, 2025
In today’s world, attention is everything. It fuels engagement, drives sales and determines whether a brand thrives or fades into irrelevance. But here’s the problem: Attention is finite.
PR Is Evolving With AI – And That's a Good Thing
By Indiana Lee
Spin Sucks - April 10, 2025
Modern PR teams are using AI tools to spot emerging stories, gauge responses, and predict outcomes. Indiana Lee shows how you can use AI in PR.
Good and Bad PR: Cadbury's giant win, another howler for Colossal Biosciences and Brummy bins overflow
By Andy Barr, Season One Communications
PRmoment (UK) - April 9, 2025
Onwards to this week's hits and misses from the world of Public Relations. A strong week for the food and snacks sector in particular.
Tying employee learning and development to the bottom line
By Allison Carter
PR Daily - April 11, 2025
Training and upskilling is often seen as a nice to have – something that's easy to cut when times get tough. But in the hands of a skilled employee communicator, L&D can be seen as a vital aspect of the employee experience and the business' overall success.
Important PR lessons from the Signal chat app security snafu
By Arthur Solomon
Agility PR Solutions - April 10, 2025
During World War II there was a slogan, "Loose lips sink ships." It warned people involved in aspects of the war effort not to discuss what they are doing because the enemy might be listening.
PR Masters Series Episode #98 - Troy Blackwell [PODCAST]
CommPRO - April 10, 2025
In the latest episode of the PR Masters Series Podcast, host Art Stevens welcomed a distinguished guest—and mentee—Troy Blackwell, an award-winning communicator and federally appointed official with an impressive record of public service.
14 Expert Ways To Make AI-Created Content Feel Less Robotic
By Forbes Communications Council
Forbes - April 10, 2025
From ad copy to graphics to full-fledged videos, GenAI has the ability to drastically cut down on time spent on creative projects. However, what professionals save in time they often trade for a robotic, fake tone or feeling that can be off-putting to customers.
CSOM: Measuring the True Impact of PR & Communications Campaigns [PODCAST]
By Abbie Fink
HMA PR - April 10, 2025
What should we really be measuring in PR? In this episode of the Copper State of Mind podcast, Abbie Fink reflects on her early PR experiences and bridges the gap between what can be measured and what truly matters in communications and public relations.
PR Firms Post 1.5% Dip in '24 Income
By Kevin McCauley
O'Dwyer's - April 10, 2025
Public relations firms recorded a 1.5 percent drop in combined 2024 fee income to $4.7B as clients adopted a cautious approach toward spending due to economic uncertainty, according to the 133 independent firms ranked by O'Dwyer's.
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All reports made with the help of Report Mule.