It’s Friday! Please enjoy your Daily PR Brief - April 25, 2025

Viral Ice Bucket Challenge resurfaces; Dissecting 5 of the all-time greatest consumer PR campaigns; Walgreens' fiery statement after settling $300M case; more!

Apr 25, 2025

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Read some of today's best PR and Comms industry news clips:

Summary Section:

PR Roundup: Consumer Tariff Talk, the New SEO and Fyre Festival for Sale
By Nicole Schuman
PRNEWS - April 24, 2025
This week's PR Roundup looks at the growing tariff conversation on social media, rethinking SEO in regards to AI search, and would you buy the Fyre Festival brand?

The viral Ice Bucket Challenge resurfaces to raise awareness for mental health
By Eleanor Hawkins
Axios - April 24, 2025
It's been over a decade since celebrities, brands and everday people were posting videos of themselves on the internet being doused with buckets of ice to raise awareness about ALS. Students from the University of South Carolina revived the trend last month in support of mental health.

The Scoop: Walgreens makes fiery statement after settling $300M opioid case
By Casey Weldon
PR Daily - April 23, 2025
Walgreens has agreed to pay $300 million, plus interest, to settle allegations from U.S. prosecutors that it illegally filled millions of invalid opioid prescriptions. Also: Academy Awards takes first public stance on AI; brands may reevaluate pitching ‘60 Minutes’ after exec’s resignation comments.

S&T Live Recap: How 4 Generations of Communicators Feel About the Future of the Profession
By PRSA Staff
PRsay - April 24, 2025
Asked about the direction of the PR profession, some 75% of PR pros surveyed believe it’s either “positive” or “very positive,” a recent report from the USC Annenberg Center for Public Relations finds. At “such a disruptive time in our industry,” when “powerful forces are changing our business,” how PR practitioners assess their profession “is

Good and Bad PR: M&S cyber incident, Intel's job losses and Hobbycraft's closures
By Andy Barr, Season One Communications
PRmoment (UK) - April 24, 2025
The media covered it and the brand quickly moved on with confidence and panache. Lots of people shared the story with me saying it was a PR fail.

4 Challenges In Content Creation—And How To Overcome Them
By Nataliya Andreychuk, CEO of Viseven
Forbes - April 24, 2025
Here are some of the current challenges we're facing in content creation and how we can solve them by being smart with how we apply AI.

IPG Posts Q1 $85.4M Loss
By Kevin McCauley
O'Dwyer's - April 24, 2025
Philippe Krakowsky Interpublic suffered a $85.4M Q1 loss as net revenues declined 8.5 percent to $2B. It earned $110.4M in the year-ago period.

Democracy, AI and the New Frontier of Public Affairs [PODCAST]
By Natacha Clarac
PRGN - April 24, 2025
2024 was an unprecedented year. Over two billion people across at least 50 countries were called to the polls—making it one of the most significant global democratic events in recent history. But beyond the numbers, something else shaped the political landscape: the quiet but real AI-generated disinformation.

Nike, Coke, Dove and more: Dissecting 5 of the all-time greatest consumer PR campaigns
By Ross Goldberg
Agility PR Solutions - April 24, 2025
It’s not enough for brands to simply advertise products—they must connect with people on an emotional level, inspire change, and foster relationships built on trust. Here are some of the most iconic consumer PR campaigns in history that have done just that.

Why Supply Chains Are Now the Hottest Crisis Topic in Corporate Communications
CommPRO - April 24, 2025
Cometrics' latest findings reveal why supply chains are no longer just a logistics issue—they're the new epicenter of corporate communication crises.

Beyond Features: How Narratives Create True Thought Leadership
By Guy Murrel, Principal at Catapult
Forbes - April 23, 2025
When was the last time you read a product spec sheet that truly inspired you? Or visited a website that overwhelmed you with product capabilities? In the B2B tech world, talking too much about features and functions and focusing too much on the "what" and "how" factors can result in sounding similar to your competitors.

How corporate comms teams are managing DEI policy reversal in the USA
By Stephen Waddington
Influence (UK) - April 25, 2025
The corporate communications function faces the task of repositioning company DEI policies while balancing regulatory compliance, stakeholder expectations and organisational values.

Building Trust and Engagement in Mom and Baby PR: A Deep Dive into Pampers' Campaigns
Everything PR News - April 25, 2025
Pampers’ mom and baby PR campaigns, particularly in the digital age, have been instrumental in crafting a brand image rooted in trust, care, and understanding. This op-ed will explore how Pampers has effectively used PR to maintain its leadership position in the competitive mom and baby space.

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Daily PR Brief

It’s Friday! Please enjoy your Daily PR Brief - April 25, 2025

Viral Ice Bucket Challenge resurfaces; Dissecting 5 of the all-time greatest consumer PR campaigns; Walgreens' fiery statement after settling $300M case; more!

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