Have a great weekend! Here is Friday's Daily PR Brief - May 2, 2025
Report says 90% of press releases are not newsworthy; Phrases that drive communicators nuts; Common PR strategies that no longer work; and more!
Read some of today's best PR and Comms industry news clips:
These are the phrases that drive communicators nuts (PR Daily - May 1, 2025)
6 common PR strategies that no longer work—and what to do instead (Agility PR Solutions - May 2, 2025)
Amazon's tariff saga reveals the tricky new tightrope for businesses (Axios - May 1, 2025)
What's Next for PR in 2025 (O'Dwyer's - May 1, 2025) [VIDEO]
PR Roundup: Pharma CEO Dismisses Tariffs, Apply to Be Chief Mom Officer, Employees as Influencers Data (PRNEWS - May 1, 2025)
16 Ways A Strong Agency Culture Contributes To Client Outcomes (Forbes - April 29, 2025)
The majority (90%) of press releases are not newsworthy, report finds (PRmoment (UK) - May 1, 2025)
PR strategy in a transforming experience economy (Axia Public Relations - May 1, 2025)
Museum of Public Relations Names Five New Trustees to Advance Industry Mission (CommPRO - May 1, 2025)
Fitbit, Calm & Brawl Stars: Influencer marketing that worked—takeaways for your campaigns (Agility PR Solutions - May 2, 2025)
Working in sustainability comms amid Trump's culture war (Influence (UK) - May 2, 2025)
Getting Buy-In From The CEO On Leadership Communications (Forbes - May 1, 2025)
Sports Digital Marketing Fails: What Went Wrong and Lessons for the Future (Everything PR News - May 2, 2025)
Summary Section:
These are the phrases that drive communicators nuts
By Allison Carter
PR Daily - May 1, 2025
On LinkedIn, more than 250 communicators and journalists shared their biggest linguistic pet peeves in just a handful of hours. Their answers ranged from the overused to the just plain jargony.
6 common PR strategies that no longer work—and what to do instead
By Catherine Schwartz
Agility PR Solutions - May 2, 2025
Are you still sending out press releases for every product tweak? Sticking with dated tactics won’t just waste your time, but it will also cost you credibility, and that is the last thing you can afford to lose. Here are six strategies to ditch.
Amazon's tariff saga reveals the tricky new tightrope for businesses
By Eleanor Hawkins
Axios - May 1, 2025
The White House's reaction to reports that Amazon was planning to itemize tariff pricing — which Amazon later denied — shows how tricky the current political landscape is for American businesses.
What's Next for PR in 2025 [VIDEO]
By Lynsey Stanicki
O'Dwyer's - May 1, 2025
This latest edition of "What to Watch for in 2025" has PR's top pros talking about how to navigate the changes both in the public relations industry and with media. Another hot topic that came up, AI and closing the gap between leaders at organizations wishing to push ahead with resistance from employees. Take a look.
PR Roundup: Pharma CEO Dismisses Tariffs, Apply to Be Chief Mom Officer, Employees as Influencers Data
By Nicole Schuman
PRNEWS - May 1, 2025
This week's PR Roundup looks at Eli Lilly's CEO and other pharmaceutical leaders dismissing tariff talk, Thayers encouraging moms of all types to apply to be Chief Mom Officer, and new data showing the overwhelming success of allowing employees to be company influencers.
16 Ways A Strong Agency Culture Contributes To Client Outcomes
By Forbes Agency Council
Forbes - April 29, 2025
While a strong culture helps agency teams execute standout client campaigns, when the culture is weak or lacking in some regard, the cracks often show in the end product.
The majority (90%) of press releases are not newsworthy, report finds
By Elizabeth Howlett
PRmoment (UK) - May 1, 2025
A new report has found 90% of press releases are ignored by journalists because they are not newsworthy. The survey of 30 social news journalists, from outlets including The Metro, LADbible and The Telegraph, found that 40% would prefer ‘page-ready’ copy.
PR strategy in a transforming experience economy
By Jason Mudd
Axia Public Relations - May 1, 2025
See how a new amusement park is generating organic viral content, Lowe's new strategy, and more!
Museum of Public Relations Names Five New Trustees to Advance Industry Mission
CommPRO - May 1, 2025
The Museum of Public Relations has announced the election of five respected industry figures to its Board of Trustees, a move aligned with the organization's dedication to honoring the history of the profession while empowering the next generation of communicators.
Fitbit, Calm & Brawl Stars: Influencer marketing that worked—takeaways for your campaigns
By Ronn Torossian, Founder of 5WPR
Agility PR Solutions - May 2, 2025
Here we explore some of the most successful influencer marketing campaigns for app digital marketing, examining the strategies that made them work and providing valuable insights for those looking to replicate their success.
Working in sustainability comms amid Trump's culture war
By Stuart Lambert
Influence (UK) - May 2, 2025
We recently held an in-real life event discussing this topic. Amazingly, 200 people turned up – corporate affairs directors, heads of comms, sustainability comms professionals, social impact leads, brand marketers. It was the most popular event we've put on. Clearly the topic is on people's minds.
Getting Buy-In From The CEO On Leadership Communications
By Elizabeth Baskin, CEO and Executive Creative Director at Tribe, Inc.
Forbes - May 1, 2025
When my internal communications agency holds focus groups for large employers, we often hear employees say they want to hear directly from the top on a regular basis—particularly on the topics of vision, business strategy and any major change initiative. Here are five approaches I recommend to lower CEO resistance to making leadership communications a priority.
Sports Digital Marketing Fails: What Went Wrong and Lessons for the Future
Everything PR News - May 2, 2025
Some campaigns have missed the mark, generated negative responses, or even damaged the brand's reputation. These failures serve as important lessons, not just for the sports industry, but also for digital marketers in all sectors. In this op-ed, we will explore several notable sports digital marketing fails and dissect the reasons behind them.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.