Happy Friday! Here's your Daily PR Brief - May 8, 2026
Busting silos helped Chicago Bears drive statewide change; Hiring new PR talent in the age of AI; PR accelerants behind fast-growth companies; and more!
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Read some of today's best PR and Comms industry news clips:
Busting silos helped Chicago Bears drive statewide change (PR Daily - May 7, 2026)
PR Roundup: Ted Turner's Lasting Lessons, Gas Prices Surge, and Why LinkedIn Is B2B's New Stage (PRNEWS - May 7, 2026)
How Do Americans Access News Today? (Institute for Public Relations - May 5, 2026)
Hiring New PR Talent in the Age of AI (PRsay - May 6, 2026)
Stunt Watch: Madge & Grindr, the unbearable blazer, K-Supermarket on Tripadvisor and Independent Age's water on tap (PRmoment (UK) - May 7, 2026)
Your CFO Will Ask You To Justify PR: Here's What To Tell Them (Ketner Group Communications - May 4, 2026)
Closing the AI Visibility Gap: What PR Teams Need to Know (Agility PR Solutions - May 8, 2026)
10 signals marketing teams should track to see PR's revenue impact (Axia Public Relations - May 8, 2026)
Workplace Wellness in Communications Starts With Trust, Flexibility and Clarity (CommPRO - May 7, 2026)
Earn C-Suite Confidence by Tying Education Marketing and PR Efforts to Business Results (FINN Partners - May 8, 2026)
The PR accelerants behind fast-growth companies (Firefly - May 7, 2026)
AI Is Writing Your Firm's Future – Whether You're Ready or Not (HMA PR - May 7, 2026)
WPP Revenue Declines In Q1 As PR Business Shows Relative Resilience (PRovoke Media - April 28, 2026)
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Summary Section:
Busting silos helped Chicago Bears drive statewide change
By Courtney Blackann
PR Daily - May 7, 2026
When the Chicago Bears first began building a girls flag football program in Illinois, the effort was mostly limited to one team. The NFL team was able to garner some interest in the program. Beyond that, it just didn’t spread. This only changed once internal teams decided to collaborate.
PR Roundup: Ted Turner's Lasting Lessons, Gas Prices Surge, and Why LinkedIn Is B2B's New Stage
By Nicole Schuman
PRNEWS - May 7, 2026
This week's PR Roundup covers the communications world's farewell to a true media original—and what Ted Turner's legacy still teaches PR pros—alongside how brands should navigate consumer messaging amid skyrocketing gas prices, and a notable platform shift as LinkedIn dethrones YouTube as the top video channel for B2B marketers.
How Do Americans Access News Today?
Institute for Public Relations - May 5, 2026
Pew Research Center examined how Americans encounter news, highlighting differences between passive exposure and active seeking and how they shape access to timely, in-depth, and understandable information.
Hiring New PR Talent in the Age of AI
By Laura DiCaprio, APR
PRsay - May 6, 2026
We last hired for this role in early 2024, when AI technology was available but not as widely accepted. This time, the difference was unmistakable.
Stunt Watch: Madge & Grindr, the unbearable blazer, K-Supermarket on Tripadvisor and Independent Age's water on tap
By Amy Jones, Creative Director at Hope & Glory
PRmoment (UK) - May 7, 2026
Following Hannah's exceptional marathon round-up in last week's PR Stunt Watch, I come to you with a veritable PR pick 'n' mix.
Your CFO Will Ask You To Justify PR: Here's What To Tell Them
By Kirsty Goodlett
Ketner Group Communications - May 4, 2026
CFOs are skeptical of PR spend. Here's how to answer their toughest questions — with real client examples and honest advice from a 20-year B2B tech agency.
Closing the AI Visibility Gap: What PR Teams Need to Know
By Osama Saeed
Agility PR Solutions - May 8, 2026
The increasing importance of AI visibility and the factors that influence it were the focus of Agility PR Solutions’ recent webinar. Read the key takeaways here.
10 signals marketing teams should track to see PR's revenue impact
Axia Public Relations - May 8, 2026
Learn how a public relations agency can track 10 PR leading indicators and instrument them in GA4 and CRM to connect PR efforts to revenue growth.
Workplace Wellness in Communications Starts With Trust, Flexibility and Clarity
CommPRO - May 7, 2026
As part of CommPRO’s ongoing focus on workplace wellness during Mental Health Awareness Month, we asked communications leaders a simple question: What is one thing your organization is doing that genuinely improves workplace wellness?
Earn C-Suite Confidence by Tying Education Marketing and PR Efforts to Business Results
By Charlotte Allen
FINN Partners - May 8, 2026
To protect your budget and your team, you're going to need to bridge the gap between creative activity and the financial bottom line.
The PR accelerants behind fast-growth companies
By Charlotte Stoel
Firefly - May 7, 2026
PR is about earning attention, consistently, and the companies that grow fastest are the ones that treat communication not as a core driver of momentum.
AI Is Writing Your Firm's Future – Whether You're Ready or Not
By Abbie Fink
HMA PR - May 7, 2026
AI is changing how professional services firms work. Clients still expect human judgment, expertise and trusted advice. Abbie Fink shares where AI helps, where it falls short and why thoughtful implementation matters.
WPP Revenue Declines In Q1 As PR Business Shows Relative Resilience
By Maja Pawinska Sims
PRovoke Media - April 28, 2026
Burson stabilizes in North America and Europe, as group reiterates full-year guidance amid continued client pressure.
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