Here's Friday's Daily PR Brief! Have a great weekend - May 22, 2026
Ohio State's unconventional storytelling move; Companies sound alarm as consumer sentiment plunges; Tips for making environmental PR more impactful; more!
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Read some of today's best PR and Comms industry news clips:
The unconventional storytelling move that helped Ohio State expand brand storytelling beyond football (Ragan Communications - May 20, 2026)
Havas PR's CEO Dara Bush on Why Earned Media Is Having Its Biggest Glow Up Yet (PRNEWS - May 20, 2026) [VIDEO]
The SMART Framework: Responding to Public Outrage (Institute for Public Relations - May 13, 2026)
2026: Not Just Another Evolution Year in Public Relations (O'Dwyer's - May 22, 2026)
ESG storytelling—communicating your impact: A modern PR guide for 2026 (Agility PR Solutions - May 21, 2026)
Close the PR-to-marketing KPI gap with a shared measurement framework (Axia Public Relations - May 22, 2026)
Renée S. Edelman to 2026 Communications Graduates: Stay Open to New Opportunities and Build a Circle of People You Trust (CommPRO - May 20, 2026)
Why Communications Teams Need a Seat at the Table in AI Decisions (HMA PR - May 21, 2026)
Eight Tips for Making Environmental PR More Impactful (Landis Communications - May 21, 2026)
"The Real Unreal" from Icelandair Wins Platinum at EMEA SABREs (PRovoke Media - May 22, 2026)
The Scoop: Companies sound the alarm as consumer sentiment plunges to new low (PR Daily - May 22, 2026)
Governing reputation in the answer engine era with experts from Edelman, Burson and the New York Times (Muck Rack - May 22, 2026)
Truth Under Pressure: Ethical Communication Is The New Infrastructure Of Trust (Forbes - May 22, 2026)
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Summary Section:
The unconventional storytelling move that helped Ohio State expand brand storytelling beyond football
By Sean Devlin
Ragan Communications - May 20, 2026
Skip Hidlay, former chief communications and marketing officer at Ohio State University Wexner Medical Center and current managing principal at W. Clair Communications, faced a major challenge when he was tasked with leading a branding overhaul for Ohio State's health system's websites.
Havas PR's CEO Dara Bush on Why Earned Media Is Having Its Biggest Glow Up Yet [VIDEO]
By Nicole Schuman
PRNEWS - May 20, 2026
At the 2026 Meltwater Summit, Dara Busch, CEO of Havas PR, sat down with PRNEWS to discussed the evolving PR industry and the work her agency is doing across earned media, experiential, social and influencer programs.
The SMART Framework: Responding to Public Outrage
Institute for Public Relations - May 13, 2026
The SMART Framework which was recently presented at IPR's "Bridge" Conference, offers a strategic framework for responding to public outrage. The key being to take emotion out of the equation – a hard thing to do when the pressure to say or do something is coming from everywhere all at once.
2026: Not Just Another Evolution Year in Public Relations
By Amanda Munroe, Senior VP and agency lead SHIFT Communications
O'Dwyer's - May 22, 2026
Today's digital media landscape has reshaped influence and information discovery, which requires PR programs to adapt by changing their approach to perception and brand visibility.
ESG storytelling—communicating your impact: A modern PR guide for 2026
By Catherine Schwartz
Agility PR Solutions - May 21, 2026
Most ESG reports fail for the same reason: they read like obligations instead of evidence. Long PDFs with generic promises. A wall of metrics with no explanation of what actually changed, what was difficult, or why anyone outside the company should care. That is where storytelling matters.
Close the PR-to-marketing KPI gap with a shared measurement framework
Axia Public Relations - May 22, 2026
Learn a shared framework to align teams, map KPIs, and set SLAs so your PR and marketing agency can prove pipeline impact and ROI.
Renée S. Edelman to 2026 Communications Graduates: Stay Open to New Opportunities and Build a Circle of People You Trust
By Renée S. Edelman
CommPRO - May 20, 2026
Renée S. Edelman reflects on the role of curiosity, trusted mentors, lifelong learning and serendipity in building a successful communications career during a period of rapid technological change.
Why Communications Teams Need a Seat at the Table in AI Decisions
By Abbie Fink
HMA PR - May 21, 2026
The rapid rise of AI is creating new efficiencies as well as new risks around authenticity, trust and governance. Informed by global findings from PRGN’s 2026 Influence Insights survey, Abbie Fink discusses why communications strategists need a seat at the table to help guide AI adoption from the start.
Eight Tips for Making Environmental PR More Impactful
By Makenzi Jordan Rodriguez
Landis Communications - May 21, 2026
Read the latest from Landis on Eight Tips for Making Environmental PR More Impactful
"The Real Unreal" from Icelandair Wins Platinum at EMEA SABREs
By Paul Holmes
PRovoke Media - May 22, 2026
"The Real Unreal," a campaign that challenged the growing influence of AI-generated images in the travel and tourism sector, took home Platinum at our EMEA region SABRE Awards dinner.
The Scoop: Companies sound the alarm as consumer sentiment plunges to new low
By Paul Hiebert
PR Daily - May 22, 2026
Companies sound the alarm as consumer sentiment plunges to new low. Plus: California Gov. Newsom signals he's serious about protecting workers from AI; the messages boosting brand reputation.
Governing reputation in the answer engine era with experts from Edelman, Burson and the New York Times
By Kristen Dunleavy
Muck Rack - May 22, 2026
During Muck Rack’s first-ever Generative Pulse Summit UK, communicators came together for a day of education and networking about all things Generative Engine Optimization (GEO).
Truth Under Pressure: Ethical Communication Is The New Infrastructure Of Trust
By Tatevik Simonyan
Forbes - May 22, 2026
In this landscape of disruption, communication has evolved from a supporting function into a strategic infrastructure.
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