Greetings! Your Friday Daily PR Brief has arrived - May 23, 2025
Learning about crisis from sports controversies; The intersection of PR and hiring; Do PR–media relationships still matter? And more!
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Read some of today's best PR and Comms industry news clips:
Learning About Crisis From Sports Controversies (PRNEWS - May 22, 2025)
How Global Brands Can Avoid Cultural Missteps In New Markets (Forbes - May 22, 2025)
Crisis PR Will Be a Lifeline When AI Supercharges Misinformation | Opinion (Newsweek - May 23, 2025)
How CEO transitions impact corporate reputation (Axios - May 20, 2025)
TikTok Shop indicates layoffs are looming; Meta says more workers will get poor reviews (Ragan Communications - May 23, 2025)
Do I Follow My Passion or Follow the Money? Balancing Dream Jobs With Financial Realities (PRsay - May 22, 2025)
20 Reasons Authentic Thought Leadership Is So Important In B2B (Forbes - May 22, 2025)
The intersection of PR and hiring: How to build a strong employer brand (Agility PR - May 22, 2025)
Comms professionals are facing an 'onslaught of hate' around DEI (Influence (UK) - May 23, 2025)
#CSOM The Value of Lifelong Learning (HMA PR - May 22, 2025) [PODCAST]
Introducing 'Attention Shift' -- A Podcast About Where Comms is Going (Mixing Board - May 22, 2025) [PODCAST]
Do PR–media relationships still matter? (PR Daily - May 22, 2025)
Headliners: Edelman's Ginger Porter (PRovoke - May 23, 2025)
Is the future faceless leadership? (Firefly Communications (UK) - May 13, 2025)
Summary Section:
Learning About Crisis From Sports Controversies
By Nicole Schuman
PRNEWS - May 22, 2025
Tiger Woods. Bill Belichick. FIFA. Mike Tyson. The NFL. What do all of these have in common? Sports, yes. But also, crisis and controversy. There's a lot to learn about crisis communications by looking at real-life examples in the sports industry.
How Global Brands Can Avoid Cultural Missteps In New Markets
By Forbes Communications Council
Forbes - May 22, 2025
Understanding and respecting local customs, language and consumer behaviors is essential for building trust and connection when entering a new market. Below, 20 members of Forbes Communication Council share specific steps brands should take to ensure their outreach to a culture that’s new to them is both respectful and effective.
Crisis PR Will Be a Lifeline When AI Supercharges Misinformation | Opinion
By Evan Nierman
Newsweek - May 23, 2025
I recently saw an AI-generated photo of Chris Rock at the 94th Academy Awards squeezing a bottle of baby oil on Jada Pinkett Smith's head. Will Smith was also in the frame, graciously holding the phone to take the shot. I was mortified, not only at the realness of the photo I was seeing, but at what this means for our increasingly bleak future when it comes to separating truth from fiction.
How CEO transitions impact corporate reputation
By Eleanor Hawkins
Axios - May 20, 2025
A record number of CEOs exited in 2024, with most executive transitions taking place when corporate reputation is in free fall, according to trend data from the Axios Harris Poll 100 reputation rankings. This highlights the direct link between a CEO's performance and the company's reputation.
TikTok Shop indicates layoffs are looming; Meta says more workers will get poor reviews
By Sean Devlin
Ragan Communications - May 23, 2025
Greetings, comms pros! Let’s take a look at a few news stories from the past week and see what we can learn from them: TikTok Shop internal memo tells employees to work remotely ahead of potential layoffs; Meta tells managers to be tougher judges of performance; Deskless workers are largely unsatisfied with internal comms; and some good news!
Do I Follow My Passion or Follow the Money? Balancing Dream Jobs With Financial Realities
By Hailey Fuller
PRsay - May 22, 2025
What happens when you're working for what you need in life, not for what you want? I was raised with the mentality that I should work for what I want in life. As early as elementary school, I sold Girl Scout cookies to win the prize of a red panda stuffed animal. I did not like Girl Scout cookies, let alone selling them, but I had to sell enough boxes to earn the prize. Now that I'm older, I find myself in a similar situation.
20 Reasons Authentic Thought Leadership Is So Important In B2B
By Forbes Agency Council
Forbes - May 22, 2025
When the insight is real and the voice is clear, people pay attention. Below, Forbes Agency Council members share why true thought leadership matters more than ever. Read on to learn how and why it helps B2B leaders rise above the noise rather than blend into it.
The intersection of PR and hiring: How to build a strong employer brand
By Liam Bayford
Agility PR - May 22, 2025
In today’s competitive job market, companies must go beyond traditional recruitment strategies to attract and retain top talent. Public relations, once primarily associated with external brand perception and media relations, has become a powerful tool in shaping a company's hiring strategy.
Comms professionals are facing an 'onslaught of hate' around DEI
By Paul Compton
Influence (UK) - May 23, 2025
The anti-inclusion backlash is testing the resilience of even the most dogged practitioners but, as the head of communications at Devon and Somerset fire service explains, PRs need to put people first.
#CSOM The Value of Lifelong Learning [PODCAST]
By Abbie Fink
HMA PR - May 22, 2025
What does it really mean to keep learning throughout your career? In this episode of Copper State of Mind, Abbie Fink discusses the value of both formal and informal learning, shares her own experiences with continuing education, and talks how curiosity, practical skills, and critical thinking can support professional growth.
Introducing 'Attention Shift' -- A Podcast About Where Comms is Going [PODCAST]
Mixing Board - May 22, 2025
The role of the communicator is shifting by the day. And so is the attention of the many different audiences that these communicators are trying to reach. The Mixing Board produced podcast Attention Shift launches today and digs into the trends and people driving this comms shape shifting.
Do PR–media relationships still matter?
By Casey Weldon
PR Daily - May 22, 2025
Knowing a reporter or texting them occasionally isn't enough to get your story in a small-town paper, let alone the New York Times. So what's the real value of having a relationship with a reporter? Journalists need PR teams more than ever.
Headliners: Edelman's Ginger Porter
PRovoke - May 23, 2025
In this week's conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak to Ginger Porter, who is Edelman's new US COO.
Is the future faceless leadership?
Firefly Communications (UK) - May 13, 2025
Several companies played April Fool’s Day jokes involving their CEOs, some even going as far as announcing they had been replaced by AI. But even in jest, these stunts reflect a growing curiosity (and unease) about what it would mean if executive leadership became… artificial.
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