Great weekend to all! Here is Friday's Daily PR Brief - May 30, 2025
How e.l.f.’s Rhode acquisition unlocks a PR powerhouse; Business leaders out of touch with public perception of AI; Communicating during uncertainty; more!
Daily PR Brief is free. If you find our curation valuable, please consider working with the team that puts it together.
ITK Information Services - our team of analysts who create custom-curated daily media briefings for organizations of all sizes. Contact christophe@itkinfo.com for more details.
Report Mule - the software we use to automatically turn links into ready-to-deliver reports. Accounts start at $30/mo.
Media List Pro - carefully researched media lists to make sure your next pitch goes to the right journalist and the right publication. $50/hr.
Read some of today's best PR and Comms industry news clips:
How e.l.f.’s Rhode Acquisition Unlocks a Whole New Audience—and a PR Powerhouse (CommPro - May 30, 2025)
5 essential AI skills PR pros need to stay ahead of the curve (Muck Rack - May 28, 2025)
PR Roundup: Victoria's Secret Outage, Bieber's Billions, Nuclear Verdicts (PRNEWS - May 29, 2025)
Communicating In Uncertainty: Leadership Must Show Up And Stay Human (Forbes - May 30, 2025)
Security vs. usability: Why rogue corporate comms are still an issue (Computer Weekly - May 27, 2025)
How a Steve Madden podcast interview went viral — and paid off (Axios - May 29, 2025)
PR Firm News: FleishmanHillard Launches Global Executive Advisory (O'Dwyer's - May 29, 2025)
What Do Journalists Want From PR Professionals? (Institute for Public Relations - May 27, 2025)
Business leaders out of touch with public perception of AI, research finds (PRmoment (UK) - May 28, 2025)
Consumer PR done well for an international brand launching in the U.S. (Agility PR Solutions - May 30, 2025)
AI Adoption in Communications Is Gaining Momentum and Clarity Is the Catalyst (CoCreations - May 28, 2025)
How to avoid hidden messages and misunderstandings (Influence (UK) - May 30, 2025)
Perspective: Not Every Crisis Is Your Company's PR Opportunity (PRovoke - May 29, 2025)
Summary Section:
How e.l.f.’s Rhode Acquisition Unlocks a Whole New Audience—and a PR Powerhouse
CommPro - May 30, 2025
In the beauty world, yesterday’s announcement that e.l.f. Beauty is acquiring Hailey Bieber’s brand Rhode isn’t just a business deal—it’s a strategic communications masterstroke.
5 essential AI skills PR pros need to stay ahead of the curve
By Kristen Dunleavy
Muck Rack - May 28, 2025
Pete Pachal, founder of The Media Copilot joined Linda Zebian, VP of communications at Muck Rack for a discussion about the five essential AI skills every PR pro need to level up in their career.
PR Roundup: Victoria's Secret Outage, Bieber's Billions, Nuclear Verdicts
By Nicole Schuman
PRNEWS - May 29, 2025
This week's PR Roundup examines the bizarre ongoing cyberattack on the Victoria's Secret website, how nuclear verdicts are impacting the reputations of large companies and the worth of a celebrity product, Rhode, to a cosmetics company in 2025.
Communicating In Uncertainty: Leadership Must Show Up And Stay Human
By Nikki Little, CMO at Franco
Forbes - May 30, 2025
As marketing and communications leaders, we have the privilege and responsibility to help organizations navigate the unknown with clarity and compassion.
Security vs. usability: Why rogue corporate comms are still an issue
By Elliott Wilkes
Computer Weekly - May 27, 2025
Internal and external comms are an age-old minefield for security leaders, with teams balancing security with usability. In some cases, insecure comms systems can turn otherwise diligent top teams and employees into (accidental) insider threats. This presents two key challenges: data loss prevention and corporate buy in.
How a Steve Madden podcast interview went viral — and paid off
By Eleanor Hawkins
Axios - May 29, 2025
Steve Madden has gone viral for his recent, no-holds-barred interview on "The Cutting Room Floor" podcast — and in the days following, the footwear company's stock price has also gotten a bump. Long-form interviews can be a risky public relations move, but when done right, they can attract new customers and generate business.
PR Firm News: FleishmanHillard Launches Global Executive Advisory
By Steve Barnes
O'Dwyer's - May 29, 2025
FleishmanHillard launches its Global Executive Advisory; Yardstick Insights launches a data and insights platform; and GroupM, WPP’s global media company, rebrands as WPP Media.
What Do Journalists Want From PR Professionals?
Institute for Public Relations - May 27, 2025
Cision surveyed over 3,000 media professionals in 19 countries from January – February 2025 to discover into what journalists want and don't want from PR professionals in today's media landscape.
Business leaders out of touch with public perception of AI, research finds
By Camilo Lascano Tribin, Senior Director, Head of Strategy and Planning at Hotwire Global
PRmoment (UK) - May 28, 2025
What happens when the people driving technological innovation are miles ahead of the people expected to live with it? Hotwire's latest Frontier Tech Confidence Tracker suggested that we're heading straight into a crisis of legitimacy.
Consumer PR done well for an international brand launching in the U.S.
By Ronn Torossian, Founder of 5WPR
Agility PR Solutions - May 30, 2025
While the U.S. is a global powerhouse in consumer trends, media outlets, and marketing, it is also a vast, diverse market with distinct regional tastes, customer preferences, and cultural values. As such, an international company must craft a consumer PR strategy tailored to the nuances of the U.S. market in order to succeed.
AI Adoption in Communications Is Gaining Momentum and Clarity Is the Catalyst
CoCreations - May 28, 2025
AI is reshaping communications—and this industry snapshot reveals who's leading, who's lagging, and why bold messaging is setting the new standard.
How to avoid hidden messages and misunderstandings
By Sarah Browning
Influence (UK) - May 30, 2025
There are many levels of messaging in communications: There’s the messages you think you’ve given; the straight-forward, literal meaning of the words you use; what your audience thinks you’ve said; what they think you meant; ‘accidental’ messages.
Perspective: Not Every Crisis Is Your Company's PR Opportunity
By Garrett Krivicich, Head of Global PR at MacPaw
PRovoke - May 29, 2025
Garrett Krivicich, head of global PR at Ukrainian software company MacPaw, writes that we should "rethink what we really mean when we say every crisis is an opportunity. Maybe every meaningful action in response to a crisis is an opportunity, not to promote yourself but to contribute something real."
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.