Happy Friday! Read today's Daily PR Brief - June 6, 2025
Is the press release dead? Why your UK PR playbook won't float in the US. AI is no longer optional for comms teams. And more!
Press Hook: A Smarter Way to Connect Brands and Media
Press Hook is a media platform built to help brands get discovered by journalists, newsletters, and podcasts looking for fresh story ideas and product features. Whether you rep a growing startup or more established business, you can create a polished media kit, share your brand story, and respond to real-time media opportunities—all in one place.
Press Hook has helped thousands of brands land press in outlets like Forbes, Glamour, and The TODAY Show by making PR more approachable, efficient, and transparent.
Learn more at presshook.com.
*Agencies and PR pros get a 2-week free trial by signing up here.
Read some of today's best PR and Comms industry news clips:
Crossing the pond: Why your UK PR playbook won't float in the US (PR Daily - June 4, 2025)
Is The Press Release Dead? Maybe Not, But It's Certainly Not The First Choice (PRovoke - June 5, 2025)
How Corporate Leaders Can Cultivate Trust (O'Dwyer's - June 5, 2025) [VIDEO]
PR Roundup: CEO Popularity, Wilson from Cast Away is Back, Mattel Studios Launches (PRNEWS - June 5, 2025)
Balancing Transparency And Legal Risks: A Strategic Approach (5W Public Relations Firm - June 6, 2025)
How To Replace Talking Points For Your Spokespeople (Forbes - June 6, 2025)
AI-Generated Communications: Human Ownership Versus AI Authorship (Forbes - June 5, 2025)
Crisis averted: How PR pros can spot data risks before they explode (Agility PR Solutions - June 6, 2025)
Understanding Public Relations: The Power of Dialogue (Axia Public Relations - June 5, 2025)
Good and Bad PR: Amsterdam's prophylactic hits headlines, Kyoto University releases purring research and RAC finds chatty passengers cause distractions (PRmoment (UK) - June 5, 2025)
Why AI Is No Longer Optional for Communications Teams (CommPRO - June 5, 2025)
How communicators can prepare for the next health crisis (Muck Rack - June 5, 2025)
CSOM – Education Solutions Focus of News Collaborative Initiative (HMA PR - June 5, 2025) [PODCAST]
Summary Section:
Crossing the pond: Why your UK PR playbook won't float in the US
By Lizi Sprague
PR Daily - June 4, 2025
PR in America, I assumed, would work the same as back home. How different could it be? We speak the same language, share cultural touchstones and in the digital age, we're all swimming in the same global media pool. Wrong. While they appear similar from the outside, UK and US PR are distinct worlds with meaningful differences both subtle and significant.
Is The Press Release Dead? Maybe Not, But It's Certainly Not The First Choice
By Camillia Dass
PRovoke - June 5, 2025
The challenge now is to use the press release where it adds value and not as a crutch when a more human or strategic approach would resonate better.
How Corporate Leaders Can Cultivate Trust [VIDEO]
By Suchi Sherpa
O'Dwyer's - June 5, 2025
In a recent episode of PR's Top Pros Talk, Doug Simon, CEO of D S Simon Media, sat down with Roger Bolton, former CEO of the Arthur W. Page Society, to explore how communications leaders can guide their teams and organizations through today's polarized environment.
PR Roundup: CEO Popularity, Wilson from Cast Away is Back, Mattel Studios Launches
By Nicole Schuman
PRNEWS - June 5, 2025
This week's PR Roundup looks at a new study from Morning Consult about CEO popularity and company reputation, Mattel going all in on entertainment with a new TV and film studio, and Wilson, the iconic volleyball, teaching the public about ecology and ocean waste.
Balancing Transparency And Legal Risks: A Strategic Approach
5W Public Relations Firm - June 6, 2025
Learn how organizations can strategically balance transparency requirements with legal risks while protecting sensitive data through frameworks, tools and responsible practices.
How To Replace Talking Points For Your Spokespeople
By Marcus Squier, CEO at Paulsen
Forbes - June 6, 2025
In sectors where public understanding is low, opposition messaging is sharp and your internal stakeholder list is long, consistency becomes mission-critical. Yet most organizations still rely on traditional talking points as their default approach.
AI-Generated Communications: Human Ownership Versus AI Authorship
By Deepa Nagraj, Global Head of Communications & Sparkle Innovation Ecosystem at Mphasis
Forbes - June 5, 2025
The future of AI in communications hinges on striking the right balance between innovation and accountability, ensuring that authenticity remains our highest priority.
Crisis averted: How PR pros can spot data risks before they explode
By Mia Miller
Agility PR Solutions - June 6, 2025
One wrong data point in a press release, a leaked internal email, or the exposure of sensitive customer information can quickly spiral into a full-blown crisis. The speed of digital news cycles and the always-on nature of social media only amplify the damage. But here's the upside: most of these data-fueled crises show signs long before they explode.
Understanding Public Relations: The Power of Dialogue
Axia Public Relations - June 5, 2025
Public relations goes far beyond crafting a message—it thrives in the exchanges and dialogue it fosters. Seeing it as discourse reveals its full potential, where each conversation becomes an opportunity for deeper connection and understanding.
Good and Bad PR: Amsterdam's prophylactic hits headlines, Kyoto University releases purring research and RAC finds chatty passengers cause distractions
By Andy Barr, Season One Communications
PRmoment (UK) - June 5, 2025
The weeks are flying by and the media agenda is fast and furious ahead of the expected summer lull. Some topics just aren't going away. Stick with me though, as we take an altogether sideways glance at the last seven days in public relations.
Why AI Is No Longer Optional for Communications Teams
CommPRO - June 5, 2025
From strategy to execution, the once-hypothetical role of AI is now a practical imperative. Based on insights gathered through CommPRO's findings, the industry has reached a new threshold—not just using AI tools, but actively reshaping practices around them.
How communicators can prepare for the next health crisis
By Kristen Dunleavy
Muck Rack - June 5, 2025
A recent virtual event hosted by the PR Museum seeks to answer the question: What can we do as communicators when the next pandemic happens? When it comes to public health, clear, consistent and timely communication matters. Below, find powerful insights from the event,
CSOM – Education Solutions Focus of News Collaborative Initiative [PODCAST]
By Abbie Fink
HMA PR - June 5, 2025
What happens when local journalism gets the resources it needs? This week on Copper State of Mind, hear from Chris Kline of the Arizona Media Association on a major initiative that is boosting education reporting in 15 Arizona newsrooms.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.