It's Friday! Your Daily PR Brief is here - June 13, 2025
The best AI prompts for better communications work; Air India struggles to respond to horrific crash; The art and strategy of a powerful press release; & more!
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Read some of today's best PR and Comms industry news clips:
30 of the best AI prompts for better communications work - Ragan Communications (Ragan Communications - June 12, 2025)
Lessons For Marcomm Leaders: Let's Talk About Choice, Not Prohibition (Forbes - June 13, 2025)
Stop playing defence: Why corporate comms needs to lead, not follow (Influence (UK) - June 9, 2025)
The Scoop: Air India struggles to respond to horrific crash (PR Daily - June 13, 2025)
PR Roundup: Moran Out at ABC, State of Journalism 2025, Bad Vibes at JPMorgan (PRNEWS - June 12, 2025)
The Case for Trauma-Informed Communication (Institute for Public Relations - June 11, 2025)
Stunt Watch: Krispy Kreme sticks to the OG, McDonald's mosaic causes a stir and Greta Thunberg's perilous PR (PRmoment (UK) - June 13, 2025)
Navigating the ethics of AI in PR: Balancing automation with authenticity (Agility PR Solutions - June 13, 2025)
PR Masters Series Episode #99 - Dr. Rochelle Ford (CommPRO - June 11, 2025) [PODCAST]
Could this help you survive the toughest media interviews? (Media First (UK) - June 11, 2025)
Media Distrust Endemic Among Conservatives (O'Dwyer's - June 12, 2025)
Crafting the Message: The Art and Strategy of a Powerful Press Release (Everything PR News - June 13, 2025)
In Memory of Our Friend and Colleague, Bill Murray (LinkedIn - June 13, 2025)
Summary Section:
30 of the best AI prompts for better communications work - Ragan Communications
By Allison Carter
Ragan Communications - June 12, 2025
By now, you may have your favorite AI prompt. The one you use every day to work better, faster, smarter. No, we don't mean boring, basic "write this for me" stuff. We mean stuff that can help with your strategy, research, editing and more. We asked LinkedIn users to share their favorites, and more than 100 shared smart prompts. Here are 30 of the best to help you jumpstart your comms AI use — and deliver better outputs in the process.
Lessons For Marcomm Leaders: Let's Talk About Choice, Not Prohibition
By Markus Lindblad, Head of External Affairs at Nicokick
Forbes - June 13, 2025
Every year on May 31, No Tobacco Day, the global health community rallies around a common goal: reducing smoking-related deaths. This is a great goal, but the strategy often misses the mark. This year's campaign theme underscores the growing hostility toward nicotine alternatives such as pouches and vapes and their role in reducing smoking-related deaths.
Stop playing defence: Why corporate comms needs to lead, not follow
By Ronn Torossian, CEO of 5WPR
Influence (UK) - June 9, 2025
Corporate communications sits at a crossroads. For too long, many organisations have treated comms as a back-office function, an afterthought, a shield raised only when crisis strikes. That era is over.
The Scoop: Air India struggles to respond to horrific crash
By Courtney Blackann
PR Daily - June 13, 2025
Thursday's Air India tragedy sparked horror and uncertainty as officials worked to determine the cause of the crash that left hundreds dead. Plus: Yahoo's creative PR campaign leverages email burnout to launch product; New York now tracking AI-related layoffs.
PR Roundup: Moran Out at ABC, State of Journalism 2025, Bad Vibes at JPMorgan
By Nicole Schuman
PRNEWS - June 12, 2025
This week's PR Roundup looks at the reaction to ABC News not renewing veteran journalist Terry Moran's contract, the latest Muck Rack State of Journalism report, and a leaked memo regarding JPMorgan's dipping employee morale.
The Case for Trauma-Informed Communication
By Laura McHale
Institute for Public Relations - June 11, 2025
Trauma is a word we don't normally use when we talk about organizations. Which is remarkable when you think about it, because – especially these days – there are many events in organizations that qualify as traumatic. Although it may show up in different ways among different groups of people, organizational trauma is a powerful driver of group behavior as well as performance outcomes.
Stunt Watch: Krispy Kreme sticks to the OG, McDonald's mosaic causes a stir and Greta Thunberg's perilous PR
By Elizabeth Howlett
PRmoment (UK) - June 13, 2025
Hello, I am arriving for my inaugural Stunt Watch shift, and what a week to be clocking in. It's been oddly quiet in PR-ville in some ways (has everyone clocked off for Glasto already?) so prepare yourself for an odd buffet-style mix of work. I like themes usually. This is messy…anyway.
Navigating the ethics of AI in PR: Balancing automation with authenticity
By Ivana Drakulevska
Agility PR Solutions - June 13, 2025
How much AI is too much? Where and how do human voices fit in? How do we draw the line between authentic PR branding and automation tools that take on some of the grunt work? Let's take a closer look at what it means to balance automation with authenticity so you can stay ethical in your PR practices while still capitalizing on AI's potential.
PR Masters Series Episode #99 - Dr. Rochelle Ford [PODCAST]
CommPRO - June 11, 2025
In this special episode of the PR Masters Series Podcast, host Art Stevens sits down with Dr. Rochelle Ford, CEO of the Page Society, for an in-depth conversation about her first year at the helm of the world’s leading community of senior communications leaders.
Could this help you survive the toughest media interviews?
By Adam Fisher
Media First (UK) - June 11, 2025
'Be as rude to me as possible'. An unusual way to prepare for a media interview. But it's the approach one high-profile spokesperson encouraged his team to take with him ahead of challenging media interviews.
Media Distrust Endemic Among Conservatives
By Jon Gingerich
O'Dwyer's - June 12, 2025
A new study reveals a significant asymmetry in media trust among Democrats and Republicans, with Democrats more likely to trust and consume a wider variety of news media, while Republicans remain more likely to distrust news organizations and restrict their media diet to a few select sources.
Crafting the Message: The Art and Strategy of a Powerful Press Release
Everything PR News - June 13, 2025
From startups announcing funding rounds to multinational corporations addressing crises, press releases are the spine of corporate communication. But drafting one that captures attention, conveys value, and earns media coverage is both an art and a strategic exercise.
In Memory of Our Friend and Colleague, Bill Murray
By Michael Kempner, Founder and Chief Executive Officer of MWWPR
LinkedIn - June 13, 2025
I’m reaching out with a heavy heart to share some heartbreaking news about our dear friend and colleague, Bill Murray. Bill was one of the earliest members of our MWW family. He helped put us on the map, especially in New Jersey, through his unmatched expertise in public affairs, policy, and politics. More than anything, Bill believed in the power of relationships.
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