Have a great weekend! Here's your Friday Daily PR Brief - June 20, 2025
Savage X Fenty doubles down on inclusion; PR rules you won't learn in comms school; LinkedIn's quiet algorithm secret; more!
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Read some of today's best PR and Comms industry news clips:
Savage X Fenty doubles down on inclusion, even as others pull back (Axios - June 19, 2025)
PR rules you won't learn in comms school textbooks (Agility PR Solutions - June 20, 2025)
Trust in Brands Grows (O'Dwyer's - June 19, 2025)
The magic in the message: A look inside Amazon MGM Studios' culture-forward strategy (PR Daily - June 20, 2025)
Juneteenth and the Role of Communications: Truth, Equity and Influence (PRsay - June 18, 2025)
Stunt Watch: Netflix launches Netflix House, Chelsea FC scores a PR goal and Stormzy's Merky Films with Apple (PRmoment (UK) - June 19, 2025)
The Demand for Business Professionals With PR Skills (Axia Public Relations - June 18, 2025)
Communicators Reclaim the Spotlight at Cannes with Bold Vision for AI and Inclusion (CommPRO - June 19, 2025)
The Superstar Posting Effect: LinkedIn's Quiet Algorithm Secret (PRNEWS - June 17, 2025)
Ogilvy Wins Social And Creator Grand Prix At Cannes (PRovoke - June 19, 2025)
How to Transform Clients into "Brand Ambassadors" (w2comm - June 18, 2025)
The many roads to comms: Training new hires from different professional backgrounds (Ragan Communications - June 17, 2025)
Winning PR in the GEO Era: Practical tips for Generative Engine Optimization (Muck Rack - June 20, 2025)
Summary Section:
Savage X Fenty doubles down on inclusion, even as others pull back
By Eleanor Hawkins
Axios - June 19, 2025
For Savage X Fenty, the lingerie line founded by Rihanna, DEI is at the center of all that they do, chief marketing officer Vanessa Wallace said at a recent Axios event in Cannes. As many brands quietly retreat from diversity, equity and inclusion commitments, Savage X Fenty is leaning in, building its identity and commercial strategy around its brand values.
PR rules you won't learn in comms school textbooks
By Arthur Solomon
Agility PR Solutions - June 20, 2025
Ours is a craft that has tenets that date back to the founding fathers—not of our country, but of public relations. And many of those do-it-by-the-book rules are still taught in communication schools and are practiced today at PR agencies large and small. But there are many unwritten rules in this essay that agency management follows, even though they will deny it, and some unwritten rules of my own.
Trust in Brands Grows
By Steve Barnes
O'Dwyer's - June 19, 2025
Brands are deemed increasingly more trustworthy than other sectors of society, according to the newly released 2025 Edelman Trust Barometer. The Trust Barometer surveyed more than 15,000 people across 15 countries to find out how much they trust brands, and what factors contribute to that.
The magic in the message: A look inside Amazon MGM Studios' culture-forward strategy
By Isis Simpson-Mersha
PR Daily - June 20, 2025
Digital Publicity Director at Amazon MGM Studios shares how smart marketing strategy, authentic partnerships and culturally relevant storytelling help her cut through the noise.
Juneteenth and the Role of Communications: Truth, Equity and Influence
PRsay - June 18, 2025
Each year, Juneteenth calls us to remember the moment when the last enslaved Black Americans in Galveston, Texas were informed of their freedom. For many in the Black community, it is a celebration, a remembrance and a reckoning. For communicators, it is also a mirror: reflecting how stories are told, withheld, distorted or erased.
Stunt Watch: Netflix launches Netflix House, Chelsea FC scores a PR goal and Stormzy's Merky Films with Apple
By Kim Allain, Associate Creative Director at Golin
PRmoment (UK) - June 19, 2025
We are calling this: An ode to Kim, by Kim. Kim Woodburn, the Queen of Clean herself, sadly passed away earlier this week, and the Stunt Watch team wanted to take a moment to give credit for her service to creativity. Plus, Netflix announced the launch of Netflix House
The Demand for Business Professionals With PR Skills
Axia Public Relations - June 18, 2025
Public relations is more than just great communication—it's about understanding business and becoming a trusted advisor to the companies you represent. As the PR industry expands, the demand for professionals who not only excel in communication but also have a keen understanding of business is on the rise.
Communicators Reclaim the Spotlight at Cannes with Bold Vision for AI and Inclusion
By Paul Kontonis
CommPRO - June 19, 2025
At the Cannes Lions Communications Town Hall, communications leaders made a powerful case for why AI must serve, not replace, human creativity, diversity, and authenticity in PR.
The Superstar Posting Effect: LinkedIn's Quiet Algorithm Secret
By Clayton Durant and Dorianne Ciccarelli
PRNEWS - June 17, 2025
We've observed—and hear from LinkedIn's top editors—that consistent posting is critical in building trust and cultivating an audience. But, we also uncovered another benefit of consistency: It increases the odds of creating high impact "hit" posts that drive the majority of impressions, engagement and follower growth that corporate communication teams and executives are ultimately searching for.
Ogilvy Wins Social And Creator Grand Prix At Cannes
By Camillia Dass
PRovoke - June 19, 2025
Ogilvy has won the social and creator Grand Prix as well as a gold Lion for media at the Cannes Lions International Festival of Creativity for its work with Vaseline.
How to Transform Clients into "Brand Ambassadors"
By Dennis McCafferty
w2comm - June 18, 2025
In this blog, we outline the core values of our content development services that transform clients into brand ambassadors.
The many roads to comms: Training new hires from different professional backgrounds
By Jess Zafarris
Ragan Communications - June 17, 2025
Communicators come from past roles all over the map: former reporters, HR leads, data analysts, nonprofit advocates, comms grads, you name it. Some wandered into the profession, others pivoted deliberately, but nearly all of them arrive with skills they're proud of and blind spots they don't know they have. Training them effectively requires moving beyond generic onboarding modules or one-size-fits-all writing guides to build learning pathways that account for both the strengths and the gaps that come with a candidate's previous role.
Winning PR in the GEO Era: Practical tips for Generative Engine Optimization
By Bailey Self
Muck Rack - June 20, 2025
We'll break down what GEO is, how it's reshaping search and what you can do right now to make sure your brand or client shows up the right way, when it matters most.
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