Happy Friday! Your Daily PR Brief has arrived - July 11, 2025
How Ford's advertising missed the mark; Why empathy should be at the heart of every message; PR lessons from the Pope; and more!
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Read some of today's best PR and Comms industry news clips:
PR Lessons From the Pope (Inc - July 10, 2025)
PR Roundup: McD's Bot Problems, Newsletter Bonanza, Office GIF-tionary (PRNEWS - July 10, 2025)
A cautionary tale: How Ford's advertising missed the mark—and what other car companies can learn (Agility PR Solutions - July 11, 2025)
Rewriting Travel's Off-Season Playbook (O'Dwyer's - July 10, 2025)
Pfizer shakes up corporate affairs function; Bloomberg confident newsroom will grow despite job cuts (Ragan Communications - July 11, 2025)
Stunt Watch: Alzheimer's Research buffering brain, Brixton Brewery and Brixton Klaws collab and TfL's birthday celebration (PRmoment (UK) - July 10, 2025)
PR Masters Series Episode #101 - Peter V. Stanton (CommPRO - July 8, 2025) [PODCAST]
The Summer Slowdown Strategy: Making Headlines When News Cycles Quiet Down (Franco - July 10, 2025)
Here's Your Roadmap to Real Measurement Results (HMA PR - July 10, 2025)
5 considerations for greater reach in B2B media strategy (PR Daily - July 10, 2025)
Ketchum Begins Global CEO Search As Mike Doyle Steps Down (PRovoke Media - July 9, 2025)
Fundamentals of PR in GEO (Muck Rack - July 10, 2025)
People First, Always: Why Empathy Should Be at the Heart of Every Message (Brookline PR - July 8, 2025)
How charity comms teams can unlock new ways to generate income (Influence (UK) - July 11, 2025)
Summary Section:
PR Lessons From the Pope
By Ronica Cleary
Inc - July 10, 2025
What can the leader of the Holy Roman Catholic Church teach us about PR and a solid pitching strategy? Quite a bit, actually.
PR Roundup: McD's Bot Problems, Newsletter Bonanza, Office GIF-tionary
By Nicole Schuman
PRNEWS - July 10, 2025
This week's PR Roundup looks at the HR AI crisis for McDonald's hiring methods, Morning Consult's latest study on newsletter consumption and subscriptions and a new GIF-tionary for office slang.
A cautionary tale: How Ford's advertising missed the mark—and what other car companies can learn
By Ronn Torossian, Founder of 5WPR
Agility PR Solutions - July 11, 2025
From confusing messaging and tone-deaf campaigns to poor digital strategies, Ford’s missteps in advertising have led to missed opportunities and, in some cases, outright criticism. While Ford still enjoys significant brand recognition, there’s a critical need for a closer look at its recent advertising endeavors and the lessons other companies can draw from its mistakes.
Rewriting Travel's Off-Season Playbook
By Kerry Anne Watson, Public Relations President at The Zimmerman Agency
O'Dwyer's - July 10, 2025
In the world of travel marketing, it's easy to focus on peak seasons—when the sun is shining, flights are full and tourism boards are flush with campaign dollars. But for PR professionals, the real opportunity often lies in the "shoulder season"—those quieter windows between high and low travel periods that are too often overlooked, yet brimming with potential.
Pfizer shakes up corporate affairs function; Bloomberg confident newsroom will grow despite job cuts
By Sean Devlin
Ragan Communications - July 11, 2025
Greetings, comms pros! Let's take a look at a few news stories from the past week and see what we can learn from them.
Stunt Watch: Alzheimer's Research buffering brain, Brixton Brewery and Brixton Klaws collab and TfL's birthday celebration
By Kim Allain, Associate Creative Director at Golin
PRmoment (UK) - July 10, 2025
Summer has sprung and we can officially close the window on over-rationalising Cannes; what won, what should have, and why that one campaign with the dancing vegetables was apparently "groundbreaking." The sun's out, the creative juices are flowing, and this week's stunts are serving up everything from tear-jerking tech metaphors to nail-saving South London swagger.
PR Masters Series Episode #101 - Peter V. Stanton [PODCAST]
CommPRO - July 8, 2025
In the latest episode of the PR Masters Podcast Series, host Art Stevens sits down with a true industry pioneer—Peter V. Stanton, CEO of Stanton Communications—for a candid and wide-ranging conversation on one of the most important shifts shaping the future of our profession: the rise of regional PR firms.
The Summer Slowdown Strategy: Making Headlines When News Cycles Quiet Down
By Alysa Kirn
Franco - July 10, 2025
Explore these media relations strategies to secure coverage and make headlines when new cycles quiet down for the summer.
Here's Your Roadmap to Real Measurement Results
By Karen Crabtree
HMA PR - July 10, 2025
You nailed the campaign, but what did it actually accomplish? If you've ever struggled to connect PR success to real organizational impact, the updated Barcelona Principles 2025 are your measurement roadmap.
5 considerations for greater reach in B2B media strategy
By Courtney Blackann
PR Daily - July 10, 2025
B2B brands are constantly seeking innovative ways to enhance media coverage, but there’s often a struggle to gain media attention in industries perceived as less exciting than B2C.
Ketchum Begins Global CEO Search As Mike Doyle Steps Down
By Paul Holmes
PRovoke Media - July 9, 2025
Five years after taking over as chief executive of Ketchum, Mike Doyle is stepping down at the end of July. With the search for a permanent replacement under way, Tamara Norman and Jo-ann Robertson will continue to lead the agency's US and global markets, respectively, reporting directly to Omnicom PR Group CEO Chris Foster.
Fundamentals of PR in GEO
By Kristen Dunleavy
Muck Rack - July 10, 2025
At its core, Generative Engine Optimization (GEO) is the practice of shaping your digital content—and, crucially, your broader web presence—in a way that improves the odds of being mentioned, cited, summarized, or recommended by generative AI engines when users ask questions. GEO has significant overlap with PR, and optimizing earned media for generative engines presents a unique opportunity for PR teams.
People First, Always: Why Empathy Should Be at the Heart of Every Message
By Amy Theriault
Brookline PR - July 8, 2025
If you work in communications, you've likely heard the word "empathy" tossed around often. While it's easy to brush it off as just another buzzword in a sea of industry jargon, the truth is: empathy should be at the foundation of everything we create and share.
How charity comms teams can unlock new ways to generate income
By Paul Cooney
Influence (UK) - July 11, 2025
If charities want to survive the new economic reality, they will need to find new ways to generate income – communications can lead these challenges, not just respond to them.
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