Friday is here! Read your Daily PR Brief - July 18, 2025
Elmo is the latest celebrity to get hacked on social media; PR pros face new wave of phishing attacks; How to pitch to different media; and more!
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Read some of today's best PR and Comms industry news clips:
PR Roundup: Elmo Hacked, Reputation Risk in Europe, Clueless Is Back (PRNEWS - July 17, 2025)
Overcoming real-time PR challenges in the age of live streaming culture (Agility PR Solutions - July 18, 2025)
Beyond prompts: What agencies really want in AI talent (PR Week Global - July 17, 2025)
Target B2B Pitches to 'Hidden Buyers' (O'Dwyer's - July 17, 2025)
PR pros face new wave of phishing attacks from fake journalists (Axios - July 17, 2025)
How to Pitch Different Media Outlets: A PR Guide to Print, Digital & Broadcast (Cision - July 16, 2025)
How Can I Prepare Executives For Effective Communication During A Cyber Incident? (5W Public Relations - July 18, 2025)
Good and Bad PR: Co-op's crisis comms fail, Zuckerberg goes silent and Red Arrows surprise newlyweds (PRmoment (UK) - July 17, 2025)
Corporate rebrands are not news. Neither are new company websites, anniversaries, and picnics (Axia Public Relations - July 17, 2025)
Seven podcasting trends for public relations practitioners (Influence (UK) - July 18, 2025)
The Perils of Influencer Marketing: When Campaigns Go Awry (Everything PR News - July 18, 2025)
Why Burnout Is Getting Worse This Summer Despite All the Talk About Mental Health (CommPRO - July 18, 2025)
The Truth Behind the Trend: Pros and Cons of Influencer Marketing (EIN Presswire - July 17, 2025)
MEDIA PULSE: July 2025 (FINN Partners - July 18, 2025)
Summary Section:
PR Roundup: Elmo Hacked, Reputation Risk in Europe, Clueless Is Back
By Nicole Schuman
PRNEWS - July 17, 2025
This week's PR Roundup looks at lessons from the Elmo account hack on X, a new reputation risk survey that compares Europe and the United States, and Clueless celebrating a big anniversary with some fun, inventive swag for all ages.
Overcoming real-time PR challenges in the age of live streaming culture
By Waqas Yaqoob
Agility PR Solutions - July 18, 2025
Social streaming apps like Twitch, YouTube Live, Instagram Live, and TikTok Live have levelled the playing field in content creation. Brands and influencers can connect directly with audiences, fostering authenticity and community. Moreover, this authenticity also removes the safety net of post-production.
Beyond prompts: What agencies really want in AI talent
By Chris Daniels
PR Week Global - July 17, 2025
Clients are leaning on their agency partners for AI thought leadership. Here's what firms are looking for before making a hiring decision.
Target B2B Pitches to 'Hidden Buyers'
By Steve Barnes
O'Dwyer's - July 17, 2025
B2B marketers need to scratch a little below the surface when they are trying to maximize the effectiveness of their thought leadership efforts, according to a new report from Edelman.
PR pros face new wave of phishing attacks from fake journalists
By Eleanor Hawkins
Axios - July 17, 2025
Public relations professionals and their clients are the latest targets for online phishing attempts, with bad actors pretending to be members of the media.
How to Pitch Different Media Outlets: A PR Guide to Print, Digital & Broadcast
Cision - July 16, 2025
Backed by the 2025 State of the Media Report, our survey of more than 3,000 reporters worldwide, we split the responses by outlet type to get a clearer picture of what editorial teams want across different media outlets, whether they work for print, digital, or broadcast.
How Can I Prepare Executives For Effective Communication During A Cyber Incident?
5W Public Relations - July 18, 2025
Learn how to prepare executives for effective cyber incident communication. Tips for training, frameworks, and stakeholder messaging to maintain trust during security crises.
Good and Bad PR: Co-op's crisis comms fail, Zuckerberg goes silent and Red Arrows surprise newlyweds
By Andy Barr, Season One Communications
PRmoment (UK) - July 17, 2025
Another week, another column and we take a slow, steady meander through the hits and misses of the last seven days.
Corporate rebrands are not news. Neither are new company websites, anniversaries, and picnics
Axia Public Relations - July 17, 2025
While internal milestones like rebrands, website launches, or anniversaries may feel important, they rarely grab headlines without a unique hook. For companies looking to amplify their voice and actually make an impression, it’s time to rethink how these stories are framed and shared.
Seven podcasting trends for public relations practitioners
By Nicky Garsten and Debbie West
Influence (UK) - July 18, 2025
Are you using podcasts to maximum effect to reach, engage and influence key stakeholders? These seven trends will enhance your organisation's PR podcasting prowess.
The Perils of Influencer Marketing: When Campaigns Go Awry
Everything PR News - July 18, 2025
Influencer marketing has become a cornerstone of modern advertising, offering brands the opportunity to reach targeted audiences through trusted voices. However, when executed poorly, these campaigns can backfire spectacularly, leading to public relations disasters, legal repercussions, and lasting damage to brand reputation.
Why Burnout Is Getting Worse This Summer Despite All the Talk About Mental Health
CommPRO - July 18, 2025
As job insecurity and empathy gaps rise, communications leader Melissa Rieger offers new strategies to counter a troubling summer surge in employee burnout.
The Truth Behind the Trend: Pros and Cons of Influencer Marketing
By A'Mya Kendrick
EIN Presswire - July 17, 2025
In today’s digital world, influencer marketing has evolved from a niche digital strategy to a marketing staple. Brands, large and small, are turning to social media influencers to connect with audiences in more authentic and engaging ways. But like any strategic tool, influencer marketing has its own set of advantages and drawbacks.
MEDIA PULSE: July 2025
By Charlotte Allen
FINN Partners - July 18, 2025
This month, we’re seeing a clear shift in how audiences (and marketers) are pushing back on the excesses of digital-first everything. Gen Z is embracing offline experiences with surprising intensity. B2B buyers are demanding media that treats them like actual people. And even the most performance-obsessed teams are realizing automation isn’t a strategy.
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