Happy Friday! Read your Daily PR Brief - July 31, 2026
What Alaska can teach us about public relations; Why Highlights has stayed relevant for 80 years; Why every PR campaign needs a 'second audience' strategy; and more!
Daily PR Brief is free. If you find our curation valuable, please consider working with the team that puts it together.
ITK Information Services - our team of analysts who create custom-curated daily media briefings for organizations of all sizes. Contact christophe@itkinfo.com for more details.
Report Mule - the software we use to automatically turn links into ready-to-deliver reports. Accounts start at $30/mo.
Media List Pro - carefully researched media lists to make sure your next pitch goes to the right journalist and the right publication. $50/hr.
Read some of today's best PR and Comms industry news clips:
What Alaska Can Teach Us About Public Relations (HMA PR - July 30, 2026)
PR Roundup: Iran War Tops Reputational Risk Index, Tony Romo's OWI Crisis and Hot Jimothy Summer (PRNEWS - July 30, 2026)
Beyond Press Releases: The Reputation Scorecard as a Strategic Communications Tool (PRsay - July 30, 2026)
How a tech executive keeps people at the center of change (PR Daily - July 31, 2026)
Why every PR campaign needs a 'second audience' strategy (Agility PR Solutions - July 31, 2026)
Measuring earned media referral traffic in GA4 for smarter PR (Axia Public Relations - July 31, 2026)
Why Highlights Has Stayed Relevant for 80 Years — The Mr. Magazine Interview (CommPRO - July 31, 2026)
10 phrases that should (probably) never appear in your crisis communications (Influence (UK) - July 31, 2026)
How To Adapt Content For AI Search As Users Discover It In New Ways (Forbes - July 31, 2026)
Burson Study Finds Trust in CEOs Remains Low (PRovoke Media - July 30, 2026)
Building A Leadership Framework Backed By Data | Benjamin Granger | 728 (Thought Leadership Leverage - July 30, 2026) [PODCAST]
Earn the eternal gratitude of anyone you know that might appreciate this free newsletter… forward it to them!
Summary Section:
What Alaska Can Teach Us About Public Relations
By Alison Bailin
HMA PR - July 30, 2026
Between the whales, glaciers and rain jackets, Alison Bailin found a few unexpected reminders about public relations during her latest trip to Alaska.
PR Roundup: Iran War Tops Reputational Risk Index, Tony Romo’s OWI Crisis and Hot Jimothy Summer
By Nicole Schuman
PRNEWS - July 30, 2026
PR roundup covers the latest Reputation Risk Index focusing on the Iran war, what Tony Romo’s OWI arrest crisis and CBS’s silence can teach brands about crisis response, and what a little raccoon named Jimothy is teaching brands about the value of showing up fast.
Beyond Press Releases: The Reputation Scorecard as a Strategic Communications Tool
By Ted Skinner
PRsay - July 30, 2026
Press releases measure the output of what you sent, not what landed. In a communications environment where audiences are spread across social media platforms, digital news outlets, podcasts, newsletters, and owned media, a single distribution report tells you almost nothing about whether your message actually moved the needle.
How a tech executive keeps people at the center of change
By Isis Simpson-Mersha
PR Daily - July 31, 2026
Jill Coffer is vice president of product and technology, people management and communications at EIS, a global insurance technology company. She recently shared lessons on AI adoption, innovation and organizational change at Ragan’s AI Communications Virtual Conference.
Why every PR campaign needs a ‘second audience’ strategy
By Lucy-Jayne Love
Agility PR Solutions - July 31, 2026
Communications teams have carefully shaped messages for journalists, customers, investors, employees and other stakeholders, recognising that each audience influences how a brand is perceived. While this human-first approach remains essential, the communications landscape has evolved in ways that many organisations are only beginning to recognise.
Measuring earned media referral traffic in GA4 for smarter PR
Axia Public Relations - July 31, 2026
Learn how to measure earned media referral traffic in GA4 and turn PR results into insights and impact with SEO for PR using cleaner reporting and tags.
Why Highlights Has Stayed Relevant for 80 Years — The Mr. Magazine Interview
CommPRO - July 31, 2026
For eight decades, Highlights has demonstrated that purpose-driven publishing can thrive across generations, and in this exclusive conversation, CEO Kent S. Johnson discusses the enduring value of print, innovation, and creating meaningful experiences for children.
10 phrases that should (probably) never appear in your crisis communications
By Joe MacIntyre
Influence (UK) - July 31, 2026
Crisis communications isn’t always about finding the perfect words. More often, it’s about avoiding the wrong ones.
How To Adapt Content For AI Search As Users Discover It In New Ways
By Forbes Agency Council
Forbes - July 31, 2026
AI search tools read pages, pull out the clearest answer and hand it to users without sending a click to the source—rendering some already “optimized” content invisible.
Burson Study Finds Trust in CEOs Remains Low
By Diana Marszalek
PRovoke Media - July 30, 2026
A new Burson survey finds crisis response, workplace transparency and consistency influence corporate reputation amid broader institutional distrust.
Building A Leadership Framework Backed By Data | Benjamin Granger | 728 [PODCAST]
By Peter Winick
Thought Leadership Leverage - July 30, 2026
Dr. Benjamin Granger on turning organizational psychology research into a USA Today bestselling book. This episode explores the psychology behind bias, miscommunication, and incentive-driven data gaming, and why real change starts with harder conversations with ourselves.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.