Happy Friday! Here's your Daily PR Brief - August 1, 2025
American Eagle’s new fall campaign has tongues wagging; Tips for proving the ROI of PR; Interview tips for every CEO and spokesperson; and more!
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Read some of today's best PR and Comms industry news clips:
PR Roundup: Silence from American Eagle, AI Models in Vogue, USPS and Pantone Team Up (PRNEWS - July 31, 2025)
Crisis in a Click: What Communicators Must Learn from a Kiss Cam (O'Dwyer's - August 1, 2025)
How Hilton's Emily Amesquita crafts leadership comms that employees actually engage with (PR Daily - August 1, 2025)
S&T Live Recap: After Job Disruption, 'Own Your Story Before It Owns You' (PRsay - July 31, 2025)
How Pr Can Strengthen Cybersecurity Awareness (5W Public Relations - August 1, 2025)
What Makes A Brand 'Authentic'? 20 Agency Experts Weigh In (Forbes - July 31, 2025)
The digital PR disaster: When public relations goes wrong in the healthcare space (Agility PR Solutions - August 1, 2025)
SURVEY: Which PR Services Matter Most to Brand Leaders Today (CommPRO - July 30, 2025)
How to Shine in Your Next Interview: Tips for Every CEO & Spokesperson (HMA PR - July 31, 2025)
Communicator spotlight: Will Gulley of the Seattle Storm (Axios - July 31, 2025)
ICYMI: UnitedHealthcare's Reputational Crisis Is Far From Over (PRovoke Media - July 30, 2025)
CMOs: 6 Tips For Proving The ROI Of PR To Your Board (Forbes - July 31, 2025)
Unified Corporate Messaging Now a Business Imperative, Say PR & IR Leaders (MarTech Cube - August 1, 2025)
Summary Section:
PR Roundup: Silence from American Eagle, AI Models in Vogue, USPS and Pantone Team Up
By Nicole Schuman
PRNEWS - July 31, 2025
This week's PR Roundup explores some fresh takes about the American Eagle/Sydney Sweeney situation, Vogue getting roasted for publishing a Guess ad featuring a model created by AI, and a partnership between USPS and Pantone celebrating the former's big 250th birthday.
Crisis in a Click: What Communicators Must Learn from a Kiss Cam
By Gil Bashe, Managing Partner and Chair, Global Health and Purpose, at FINN Partners
O'Dwyer's - August 1, 2025
The Coldplay Kiss Cam saga isn't just pop culture, it's a masterclass in how communication leaders must guide the C-suite through visibility, vulnerability, and the velocity of the omnichannel world.
How Hilton's Emily Amesquita crafts leadership comms that employees actually engage with
By Isis Simpson-Mersha
PR Daily - August 1, 2025
Amesquita helps senior leaders shape messaging that connects with people and drives impact. Her career spans roles at Capital One, Marriott International and Edelman, with a focus on executive visibility, change communications and storytelling.
S&T Live Recap: After Job Disruption, 'Own Your Story Before It Owns You'
PRsay - July 31, 2025
When your career is disrupted by a job loss, “you need to take time to process what happened” before updating your résumé and sending it out, Kanika M. Watson, APR, said. “I’ve been through it myself, with a layoff,” she said. “One of my biggest pieces of advice is to take some time, step back and do some introspective thinking."
How Pr Can Strengthen Cybersecurity Awareness
5W Public Relations - August 1, 2025
Public relations plays a vital role in promoting cybersecurity awareness and protecting organizations from digital threats. With cyberattacks increasing in frequency and sophistication, PR professionals must develop strategic campaigns that educate employees and stakeholders about security best practices.
What Makes A Brand 'Authentic'? 20 Agency Experts Weigh In
By Forbes Agency Council
Forbes - July 31, 2025
Authenticity builds brand trust, invites loyalty and creates meaning—both internally and externally. Below, 20 members of Forbes Agency Council share what authenticity really means in 2025, exploring how brands can embody it in practical and lasting ways.
The digital PR disaster: When public relations goes wrong in the healthcare space
By Ronn Torossian, Founder of 5WPR
Agility PR Solutions - August 1, 2025
For all the potential digital PR holds to humanize brands, build trust, and disseminate vital health information, it's also becoming a space riddled with poor execution, tone-deaf messaging, and outright misinformation. When digital PR is done badly, the damage can be swift, widespread, and in some cases, irreversible.
SURVEY: Which PR Services Matter Most to Brand Leaders Today
CommPRO - July 30, 2025
Companies are placing greater demands on their PR agencies to provide a much broader range of quantitative services that better align with the bottom-line-focused responsibilities of brand management. This survey was initiated by The Stevens / Jachetti Group, an M&A firm that focuses exclusively in the PR and PR-Adjacent agency categories.
How to Shine in Your Next Interview: Tips for Every CEO & Spokesperson
By Abbie Fink
HMA PR - July 31, 2025
Whether you're a seasoned CEO or a first-time spokesperson, the key to a successful interview lies in preparation, clarity, and confidence.
Communicator spotlight: Will Gulley of the Seattle Storm
By Eleanor Hawkins
Axios - July 31, 2025
Will Gulley joined the Seattle Storm in 2024 as the WNBA team's first chief marketing officer. The WNBA has seen massive growth, with record viewership, TV deals and teams launching across the country.
ICYMI: UnitedHealthcare's Reputational Crisis Is Far From Over
By Diana Marszalek
PRovoke Media - July 30, 2025
A new wave of New York Times coverage highlights the high-stakes communications and legal tactics UHC is using to manage its public image, and how deeply Americans' distrust of insurers runs.
CMOs: 6 Tips For Proving The ROI Of PR To Your Board
By Heather Kelly, CEO of Next PR
Forbes - July 31, 2025
Your team just completed a phenomenal PR campaign to announce your latest funding round. As CMO, you're extremely pleased with the number of press release pickups, interviews secured and overall media traction. The board of directors, however, isn't impressed.
Unified Corporate Messaging Now a Business Imperative, Say PR & IR Leaders
MarTech Cube - August 1, 2025
Notified published a new report that uncovers how stronger investor relations and PR collaboration is driving better business outcomes and why teams must continue to align around critical moments, shared tools, and a unified narrative to realize their full potential.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.