Great weekend to all! Here is today's Daily PR Brief - August 8, 2025
Lessons from Young Lions about the future of creativity; Why PR is fueling the Great American Consumer Scam; The Gen-Z stare trend; and more!
Daily PR Brief is free. If you find our curation valuable, please consider working with the team that puts it together.
ITK Information Services - our team of analysts who create custom-curated daily media briefings for organizations of all sizes. Contact christophe@itkinfo.com for more details.
Report Mule - the software we use to automatically turn links into ready-to-deliver reports. Accounts start at $30/mo.
Media List Pro - carefully researched media lists to make sure your next pitch goes to the right journalist and the right publication. $50/hr.
Read some of today's best PR and Comms industry news clips:
Lessons From Young Lions About The Future Of Creativity (Forbes - August 8, 2025)
PRNEWS Announces Winners of the 2025 Experiential & Event PR Awards (PRNEWS - August 7, 2025)
The Scoop: The internet turned against Duolingo. It saw 40% user growth anyway. (PR Daily - August 8, 2025)
What Factors Impact Exposure, Trust, and Sharing? (Institute for Public Relations - August 6, 2025)
4 media communication mistakes that expose companies to digital risks (Agility PR Solutions - August 7, 2025)
Why Public Relations Is Fueling the Great American Consumer Scam (CommPRO - August 8, 2025)
The importance of data in effective internal communication strategies (Influence (UK) - August 8, 2025)
The Gen-Z Stare Trend: What It Means for Marketers and Brands (Meltwater - August 7, 2025)
In Rapidly Changing Media Landscape, Relationships and Storytelling Matter (Culpwrit - August 7, 2025)
frankly… Episode 74: Crisis Doesn't Wait for Your Plan (Franco - August 7, 2025) [PODCAST]
The Blueprint of Trust: How Corporate PR in Healthcare Can Succeed — with Specifics That Matter (Everything PR News - August 8, 2025)
One Week Since Justin Timberlake's Lyme Reveal. Did You Notice? No. That's the Point. (PR Breakdown - August 8, 2025)
Summary Section:
Lessons From Young Lions About The Future Of Creativity
By Kirsten Ludwig
Forbes - August 8, 2025
I'd never been to Cannes Lions before, but when the invitation to judge the Young Lions competitions landed in my inbox, I said yes immediately. Not for the prestige or the networking, but because Young Lions is where the future lives.
PRNEWS Announces Winners of the 2025 Experiential & Event PR Awards
PRNEWS - August 7, 2025
These campaigns stopped traffic (sometimes literally), turned heads, sparked conversation and delivered strong results. From immersive press tours and B2B networking events to brand takeovers and fan-filled festivals, these winners are defining what's next in experiential PR.
The Scoop: The internet turned against Duolingo. It saw 40% user growth anyway.
By Allison Carter
PR Daily - August 8, 2025
After all the angst, all the angry social media posts, Duolingo beat earnings expectations this week. Plus: ChatGPT releases new GPT 5.0 model; American Eagle controversy was fanned by conservative media.
What Factors Impact Exposure, Trust, and Sharing?
By Dr. Katerina Lukavská
Institute for Public Relations - August 6, 2025
An online survey showing 3,110 Czech adults seven fake news stories and three verified news stories was conducted in June 2023. The study focused on three outcomes: whether the respondents had been previously exposed to the disinformation, perceived trustworthiness of disinformation, and the likelihood that respondents would share the disinformation.
4 media communication mistakes that expose companies to digital risks
By Jessica Perkins
Agility PR Solutions - August 7, 2025
Nowadays, one vague statement, one unsecured email, or one not-so-clever social media post can send a company’s reputation into a downward spiral. It only takes one poorly judged action to go viral for all the wrong reasons, and you don’t want to be the agency that initiated it.
Why Public Relations Is Fueling the Great American Consumer Scam
By Arthur Solomon
CommPRO - August 8, 2025
Arthur Solomon exposes how everyday consumer experiences—from ink cartridges to political promises—reveal a society designed to mislead.
The importance of data in effective internal communication strategies
By Jenni Field
Influence (UK) - August 8, 2025
if you want to move from chaos to calm, you need more than good intentions – you need evidence. Most organisations are swimming in data but have no clue what it's actually telling them.
The Gen-Z Stare Trend: What It Means for Marketers and Brands
By Ann-Derrick Gaillot and Elena Tarasova
Meltwater - August 7, 2025
The digital discourse about the Gen-Z stare evolved dramatically and quickly as it spread across channels. Here’s what marketers can learn from its trajectory.
In Rapidly Changing Media Landscape, Relationships and Storytelling Matter
By Rob Hart
Culpwrit - August 7, 2025
The landscape has shifted considerably, and we have no choice but to keep up. It can be an exciting challenge to meet the future. But the future is a moving target. Meeting that target can be an endless source of frustration for businesses, advertisers, and content creators.
frankly… Episode 74: Crisis Doesn't Wait for Your Plan [PODCAST]
By Nina Scarpelli
Franco - August 7, 2025
Rachel and Dan welcome back Franco CEO Tina Kozak to share why crisis leadership takes more than a just a plan.
The Blueprint of Trust: How Corporate PR in Healthcare Can Succeed — with Specifics That Matter
Everything PR News - August 8, 2025
When done well, corporate healthcare PR becomes a blueprint for rebuilding public trust, shaping policy conversations, and driving behavior change. And the stakes are enormous: whether it’s vaccines, women’s health, or telehealth, corporations today are at the forefront ofshaping public health narratives — and often public outcomes.
One Week Since Justin Timberlake's Lyme Reveal. Did You Notice? No. That's the Point.
By Molly McPherson
PR Breakdown - August 8, 2025
On my podcast this week, I highlighted Justin Timberlake's Lyme disease diagnosis. Do I care about Timberlake? Not especially. My generation still has not forgiven him for torpedoing Janet Jackson's career after the Super Bowl "wardrobe malfunction." But I was very interested in when the announcement dropped.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.