It's Friday! Here's your Daily PR Brief - August 15, 2025
Building a people-first culture; Gwyneth Paltrow gambit worked for Astronomer — and won't work for you; Top OCR tools for PR and media pros; and more!
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Read some of today's best PR and Comms industry news clips:
The New Agency Model: Investing In Clients, Not Just Serving Them (Forbes - August 14, 2025)
Communicators embrace tools like AI and LinkedIn at rapid pace, report says (Axios - August 14, 2025)
Building a People-First Culture That Drives Success (O'Dwyer's - August 15, 2025)
The Scoop: Life360 CEO ignores comms team and shares unfiltered message announcing resignation (PR Daily - August 13, 2025)
PR Roundup: TS12 Brand Mania, White House Crime Confusion, LinkedIn Shares Top Colleges (PRNEWS - August 15, 2025)
Cannes 2025 Takeaways: How AI, Creators And Sports Are Shaping Marketing’s Next Chapter (Forbes - August 15, 2025)
Stunt Watch: Beavertown's pub balloon, Aldi's tattoos and the Ibiza final boss (PRmoment (UK) - August 14, 2025)
10 top OCR tools for PR and media pros to extract text from images (Agility PR Solutions - August 15, 2025)
How PR supports B2B sales with Daniel Mendez | On Top of PR (Axia Public Relations - August 12, 2025) [VIDEO]
Working With CC Goldwater Made PR Feel Like Running a Yacht Club (CommPRO - August 15, 2025)
Why the Gwyneth Paltrow gambit worked for Astronomer — and won't work for you (Ragan Communications - August 14, 2025)
The Case for LinkedIn as an Essential Platform in B2B Marketing (Walker Sands - August 14, 2025)
Is everything really a priority in internal comms? (Influence (UK) - August 15, 2025)
Summary Section:
The New Agency Model: Investing In Clients, Not Just Serving Them
By Humphrey Ho, CEO Helios & Partners
Forbes - August 14, 2025
The way brands work with agencies is changing. The traditional client-vendor dynamic, defined by retainers, inflexible scopes and long approval cycles, no longer matches the speed or complexity of today’s business environment.
Communicators embrace tools like AI and LinkedIn at rapid pace, report says
By Eleanor Hawkins
Axios - August 14, 2025
Three in four public relations professionals have incorporated AI into their work, up from 28% in 2023, per a new Muck Rack report.
Building a People-First Culture That Drives Success
By Suchi Sherpa
O'Dwyer's - August 15, 2025
Joining Doug Simon, CEO of D S Simon Media, on the PR’s Top Pros Talk podcast, Meghan Kelleher, Founder and CEO of Corner Market Communications, described her leadership philosophy in clear terms: put people first, and the rest will follow.
The Scoop: Life360 CEO ignores comms team and shares unfiltered message announcing resignation
By Courtney Blackann
PR Daily - August 13, 2025
Most comms team have had the dreary experience of having their advice ignored. But few have had it happen in such a public way. Plus: Anthropic proposes government contract for Claude for $1; KFC takes over internet with potato wedge social post.
PR Roundup: TS12 Brand Mania, White House Crime Confusion, LinkedIn Shares Top Colleges
By Nicole Schuman
PRNEWS - August 15, 2025
This week's PR Roundup examines the Taylor Swift effect on brands, how miscommunications at a federal level can cause crisis, and LinkedIn does data for back to school.
Cannes 2025 Takeaways: How AI, Creators And Sports Are Shaping Marketing’s Next Chapter
By Emily Ketchen, Chief Marketing Officer & SVP, Intelligent Devices Group & International Markets at L
Forbes - August 15, 2025
Cannes is always a flurry of activity, from different sessions to panels to the judging and awards. But above all, it’s a unique time when you can find some of the greatest minds in marketing in the same place. Here are some of my top takeaways from this year and what they reveal for the future of marketing.
Stunt Watch: Beavertown's pub balloon, Aldi's tattoos and the Ibiza final boss
By Hannah Jackson, Creative Director at Pangolin
PRmoment (UK) - August 14, 2025
In the week when Ronaldo proposed with the biggest rock known to humans, and Ibiza Final Boss became a national treasure, here's a round-up of the stunts that caught my eye.
10 top OCR tools for PR and media pros to extract text from images
By Lucy-Jayne Love
Agility PR Solutions - August 15, 2025
In public relations, journalism, and communications, there often comes a time when you don't need the whole image, just the embedded text. Whether you're extracting quotes from press clippings, digitizing scanned reports, analyzing printed media, or converting screenshots into editable content, OCR (Optical Character Recognition) tools have become essential for streamlining these tasks.
How PR supports B2B sales with Daniel Mendez | On Top of PR [VIDEO]
Axia Public Relations - August 12, 2025
Collective Measures’ Daniel Mendez explains how public relations drives business-to-business sales and strengthens the entire marketing funnel.
Working With CC Goldwater Made PR Feel Like Running a Yacht Club
By Tom Madden
CommPRO - August 15, 2025
What was it like to operate at the intersection of media, politics and glamour during PR's golden era? A vivid memory from Manhattan's glittering PR scene reveals how a political legacy and celebrity culture collided in one unforgettable hire.
Why the Gwyneth Paltrow gambit worked for Astronomer — and won't work for you
By Tom Corfman
Ragan Communications - August 14, 2025
Deflecting people's attention away from a crisis seldom works, but Astronomer pulled it off after its CEO and head of human resources were caught on video in an embrace during a Coldplay concert. The little-known tech company deflected the controversy with humor, a tactic rarely attempted when trouble strikes.
The Case for LinkedIn as an Essential Platform in B2B Marketing
By Niki Reznicek
Walker Sands - August 14, 2025
With AI-generated content flooding LinkedIn, personal, human-driven content is critical for standing out as a brand. Learn how B2B marketers can seize the opportunity.
Is everything really a priority in internal comms?
By Sarah Browning
Influence (UK) - August 15, 2025
Everyone wants their 'thing' to be top of the list and to be communicated now, or so it seems. As the internal comms expert, it's your job to be more objective and see the bigger picture.
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