Read some of today's best PR and Comms industry news clips:
Disney Is Rethinking The Rules Of Fandom. Should Communicators Do The Same? (PRovoke Media - August 20, 2026)
4 tips to build a thought leadership strategy that reaches the right audience (Ragan Communications - August 21, 2026)
PR Roundup: Lucky Charms Wins RushTok, AI Search Rewards Relevance Over Scale, and eos Shows What Community Engagement Looks Like (PRNEWS - August 20, 2026)
The Algorithm Has No Culture (Institute for Public Relations - August 20, 2026)
PRSA Launches ICON 2026 Creator Collective to Bring New Voices to Conference Storytelling (PRSA - August 20, 2026)
Good and Bad PR: Dogs rethink being man's best friend, Wetherspoons, Trainline & Meta (PRmoment (UK) - August 20, 2026)
Conversation Visibility: The New Competitive Advantage in an AI-Driven World (PRGN - August 20, 2026)
When every brand sounds the same: How original thinking is becoming PR's biggest competitive advantage (Agility PR Solutions - August 20, 2026)
Andy Polansky Is Opening Doors for the Next Generation of Communications Leaders (CommPRO - August 20, 2026)
CSOM – AI Can Help Us Do the Work. It Shouldn't Help Us Pretend To Be Someone We're Not. (HMA PR - August 20, 2026) [PODCAST]
How Focus Brands' marketing SVP gives global ideas local flavor (PR Daily - August 21, 2026)
Digital PR strategy for AI search: A guide for PR teams (Muck Rack - August 21, 2026)
Fake Forbes sites raise questions for guaranteed PR (ContentGrip - August 21, 2026)
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Summary Section:
How To Become A Storyteller: Early-Career Lessons From Agency Leaders
By Forbes Agency Council
Forbes - August 14, 2026
With audiences more selective than ever, the ability to find the human stakes in any business' story has become an invaluable—some might say essential—agency skill.
The Scoop: People are mocking Instagram's new logo. The platform is inviting opinions anyway.
By Courtney Blackann
PR Daily - August 14, 2026
People are mocking Instagram's new logo. The platform is inviting opinions anyway. Plus: Redditors are increasingly annoyed with promotional brand posts; Gen Z is taking action against brands using AI.
PR Roundup: Claude's Watermark Debate, the Say-Do Gap Is Killing Culture, and a Giant Hairball Rolls Through NYC
By Nicole Schuman
PRNEWS - August 13, 2026
PR roundup covers what Anthropic's new AI watermarking feature means for communicators navigating transparency questions, new research confirming that leadership behavior—not messaging—is the real driver of workplace culture, and how a car-sized hairball rolling through New York City streets became one of the more memorable PR stunts of the summer.
Does AI Adoption Improve Employee Engagement?
Institute for Public Relations - August 11, 2026
Organizations are investing heavily in AI adoption to improve employee productivity and efficiency, but Gallup's latest findings suggest that access alone does not improve or weaken the employee experience.
PR Stunt Watch: A hairy experience, free electricity from Octopus Energy, GWR & Greggs
By Amy Jones, Executive Creative Director at Clarion
PRmoment (UK) - August 13, 2026
Join us, as we rollercoaster though a giant hairball, circle a little library, fly past a slightly convoluted energy story, touch on a BIG issue, and then close the column with a satisfying pastry finish.
The five math errors that quietly break PR reports
By Rachel Whitford
Agility PR Solutions - August 14, 2026
Five arithmetic errors account for most of what I send back when I review a monthly or quarterly report. None of them require statistics. All of them survive review because the math is easy enough that nobody checks it, and because the wrong version almost always flatters the campaign.
How to prevent channel conflict between PR, marketing, and sales
By Dana Whitfield
Axia Public Relations - August 14, 2026
Learn how a PR and marketing agency can set decision rights, SLAs, and handoff metrics to reduce channel conflict and accelerate revenue growth.
AI, M&A and the New Disinformation Threat Landscape
By Simon Erskine Locke & Peter Duda
CommPRO - August 14, 2026
AI has changed the M&A and financial communications landscape with the ability to scale disinformation, manipulate markets and drive fraud. M&A and financial communications professionals are on the front lines and need to take steps to protect content, detect misinformation, correct the record to manage AI-driven crises.
Five important words for creating news for PR and SEO
By Ali Cort
Browser Media - August 14, 2026
Five important words for creating news for PR and SEO purposes, when you think you have no news.
The Journalist AI Adoption Study 2026: What Newsrooms Are Using, What PR Teams Need to Know
Everything-PR - August 14, 2026
68% of journalists at top-100 U.S. newsrooms now use AI tools in their reporting workflow. 41% use AI for pre-interview research. 29% use AI to identify sources. And 0% of the PR industry's pitch strategies have adjusted for any of it.
The PepsiCo comms leader's formula for becoming a trusted adviser
By Isis Simpson-Mersha
Ragan Communications - August 13, 2026
Rebekah Metts-Childers leads global employee communications at PepsiCo, focused on strengthening internal culture and corporate reputation.
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