Daily PR Brief is free. If you find our curation valuable, please consider working with the team that puts it together.
ITK Information Services - our team of analysts who create custom-curated daily media briefings for organizations of all sizes. Contact christophe@itkinfo.com for more details.
Report Mule - the software we use to automatically turn links into ready-to-deliver reports. Accounts start at $30/mo.
Media List Pro - carefully researched media lists to make sure your next pitch goes to the right journalist and the right publication. $50/hr.
Read some of today's best PR and Comms industry news clips:
How Brands Went From Firing Employees For Content To Paying Them For It (Forbes - August 28, 2026)
China is secretly fueling America's data center rage (Axios - August 28, 2026)
Good Good CEO responds to video backlash; Disney rolls out early retirement program ahead of 'broader changes' (Ragan Communications - August 28, 2026)
PR Roundup: Lovesac Learns a Viral Lesson, a Billionaire's AI Op-Ed Sparks a Bigger Debate, and Consumers Are Spending Smarter (PRNEWS - August 27, 2026)
Losing the dressing room: Communications lessons from FIFA's World Cup sell-off saga (PRmoment (UK) - August 27, 2026)
What prediction markets are teaching PR pros about AI visibility (Agility PR Solutions - August 28, 2026)
Some advice from a not-so-traditional intern (HMA PR - August 27, 2026)
Be the CCO: What communicators think Neutrogena should do next (PR Daily - August 27, 2026)
An Interview: Linda Kenyon, National Public Radio (Meredith & The Media - August 24, 2026)
EP811: Dr. Ken Keis - Building Your Thought Leadership (The Thought Leader Revolution Podcast - August 28, 2026) [PODCAST]
When AI Visibility Changes, Ask What Actually Moved (CommPRO - August 28, 2026)
Earn the eternal gratitude of anyone you know that might appreciate this free newsletter… forward it to them!
Summary Section:
How Brands Went From Firing Employees For Content To Paying Them For It
By Keith Bendes, Chief Strategy Officer at Linqia
Forbes - August 28, 2026
The day-to-day reality of running an employee-generated content program touches real retail floors, real customers and real inventory.
China is secretly fueling America's data center rage
By Josephine Walker
Axios - August 28, 2026
The U.S. and China are racing to build the world's most advanced AI systems — and it appears Chinese propaganda has infiltrated American circles with the hope of slowing the U.S. down.
Good Good CEO responds to video backlash; Disney rolls out early retirement program ahead of 'broader changes'
By Sean Devlin
Ragan Communications - August 28, 2026
Good Good CEO responds to video backlash; Disney rolls out early retirement program ahead of 'broader changes'; Plus, a report on how workers are responding to comms tools that don't work.
PR Roundup: Lovesac Learns a Viral Lesson, a Billionaire's AI Op-Ed Sparks a Bigger Debate, and Consumers Are Spending Smarter
By Nicole Schuman
PRNEWS - August 27, 2026
PR roundup covers what Lovesac's viral complaint response teaches brands about the difference between clapping back and listening, why a billionaire's AI-written Wall Street Journal op-ed is raising questions every comms pro advising executives should be asking now and what new consumer data says about how Americans are spending—and what they expect from brands—in an uncertain economy.
Losing the dressing room: Communications lessons from FIFA's World Cup sell-off saga
By Matthew Gilleard, Associate Director at Infinite
PRmoment (UK) - August 27, 2026
In football, when players no longer believe in the manager's vision, they are said to have "lost the dressing room". He might not be on the touchline, but on the back of the recent world cup sell-off controversy, Gianni Infantino has certainly had a taste of what so many leaders in football have experienced.
What prediction markets are teaching PR pros about AI visibility
By Ronn Torossian, Founder & Chairman of 5W AI Communications
Agility PR Solutions - August 28, 2026
Kalshi and Polymarket moved more money in July 2026 than legal U.S. sportsbooks took in bets that month, according to a Pew Research Center analysis cited by CBS Sports. That is a big number for a category most PR professionals still file under "fintech curiosity" rather than "client risk."
Some advice from a not-so-traditional intern
By Neda Tavassoli
HMA PR - August 27, 2026
My initial graduate degree in public relations was 16 years old… archaic by public relations standards. So, at the beginning of 2026, I found myself in a room full of 20-somethings, fine-tuning my writing skills and learning the tools of digital marketing.
Be the CCO: What communicators think Neutrogena should do next
By Allison Carter
PR Daily - August 27, 2026
Professional communicators weighed in on what to do now in the wake of the Hayden Panettiere controversy.
An Interview: Linda Kenyon, National Public Radio
By Meredith Klein
Meredith & The Media - August 24, 2026
This week, I sat down with Linda Kenyon, anchor and reporter at National Public Radio.
EP811: Dr. Ken Keis - Building Your Thought Leadership [PODCAST]
By Chris Rodd
The Thought Leader Revolution Podcast - August 28, 2026
What comes through in this conversation is something rarer than a success story: a framework for how thought leaders actually build themselves.
When AI Visibility Changes, Ask What Actually Moved
By Johna Burke
CommPRO - August 28, 2026
As organizations rush to measure visibility across LLMs and AI-powered search, communication leaders risk mistaking changes in the data for changes in reputation or impact.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.