Enjoy your weekend! Here is today's Daily PR Brief - August 29, 2025
Microsoft responds to protest by reinforcing norms; Three strategies defining the future of PR; A guide to Google analytics; and more!
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Read some of today's best PR and Comms industry news clips:
Three Strategies Defining The Future Of Public Relations (Forbes - August 28, 2025)
Communicator Spotlight: Amanda Carl Pratt of Google DeepMind (Axios - August 28, 2025)
WPP COO Scott to Step Down (O'Dwyer's - August 29, 2025)
The Scoop: How will businesses explain de minimis changes? (PR Daily - August 29, 2025)
Microsoft responds to protest by reinforcing norms; H&R Block celebrates Swift-Kelce engagement with employees (Ragan Communications - August 29, 2025)
A Guide to Google Analytics: Setup, Goals, and Analysis (5W Public Relations - August 29, 2025)
Stunt Watch: Australia's deadliest killer, Notting Hill Carnival's HIV awareness and Aldi's OnlyFans (PRmoment (UK) - August 28, 2025)
96% of AI-generated citations originate from PR-driven content (Axia Public Relations - August 28, 2025)
TIME's Sam Jacobs Wins Top Journalism Honor While Redefining Media's Future (CommPRO - August 28, 2025)
PR pros from General Motors, PR Girl Manifesto and Teach for America answer your FAQs on PR in 2025 (Muck Rack - August 28, 2025)
CSOM – Where Do Leaders Come From? (HMA PR - August 28, 2025) [PODCAST]
PRovoke Media Names the 14 Best Agencies in Latin America (PRovoke Media - August 29, 2025)
Summary Section:
Three Strategies Defining The Future Of Public Relations
By Kurt Allen, Vice President, Marketing & Communications at Notre Dame de Numur University
Forbes - August 28, 2025
As traditional tactics like press releases and one-off media placements become less effective, public relations is undergoing a fundamental shift.
Communicator Spotlight: Amanda Carl Pratt of Google DeepMind
By Eleanor Hawkins
Axios - August 28, 2025
Amanda Carl Pratt oversees corporate and strategic communications for Google DeepMind, the tech giant's AI research lab. Her team is responsible for explaining how Google DeepMind is innovating and competing in the AI race.
WPP COO Scott to Step Down
By Kevin McCauley
O'Dwyer's - August 29, 2025
Andrew Scott, COO of WPP, plans to retire at the end of year after a 27-year run at the communications giant. In the interim, he will serve as a senior advisor to CEO Cindy Rose, who replaces Mark Read on Sept. 1.
The Scoop: How will businesses explain de minimis changes?
By Courtney Blackann
PR Daily - August 29, 2025
There's a policy not many consumers know about that's ending today. It's called "de minimis" and before now, this meant that anything imported into the U.S. under $800 was exempt from duties, fees and taxes. Plus: Steak 'n Shake investor capitalizes on Cracker Barrel's logo drama; Atlanta Journal-Constitution drops print.
Microsoft responds to protest by reinforcing norms; H&R Block celebrates Swift-Kelce engagement with employees
By Sean Devlin
Ragan Communications - August 29, 2025
Let's take a look at a few news stories from the past week and see what we can learn from them. Microsoft responds to protest by reinforcing norms; H&R Block celebrates Swift-Kelce engagement with employees. Plus, a study shows that workplace jargon can harm collaboration.
A Guide to Google Analytics: Setup, Goals, and Analysis
5W Public Relations - August 29, 2025
Setting up Google Analytics properly forms the foundation for accurate data collection and analysis. Learn how to set up Google Analytics 4 in 2025 with this complete step-by-step guide covering tracking setup, goal configuration, and data analysis.
Stunt Watch: Australia's deadliest killer, Notting Hill Carnival's HIV awareness and Aldi's OnlyFans
By Lee Sanders, Associate Director at Frank
PRmoment (UK) - August 28, 2025
We’re starting off down under for this stunt. I thought it was a real stroke of genius and caught the eyes of the Aussie and even global press.
96% of AI-generated citations originate from PR-driven content
Axia Public Relations - August 28, 2025
Discover how PR content boosts AI citations and enhances brand visibility by leveraging strategic media and thought leadership efforts.
TIME's Sam Jacobs Wins Top Journalism Honor While Redefining Media's Future
CommPRO - August 28, 2025
TIME Editor-in-Chief Sam Jacobs has been named the 2025 recipient of the Daniel J. Edelman Award for Social Impact. The award will be presented at the Big Apple Awards in New York City, hosted by the New York Chapter of the Public Relations Society of America.
PR pros from General Motors, PR Girl Manifesto and Teach for America answer your FAQs on PR in 2025
By Kristen Dunleavy
Muck Rack - August 28, 2025
In a recent webinar, three PR pros unpacked Muck Rack's State of PR 2025 findings. The expert panel included: Amanda Rogers, director of communications, General Motors; Fatou B. Barry, founder, PR Girl Manifesto; Natalie Laukitis, head of national communications and executive thought leadership, Teach for America. During the webinar, attendees asked their most pressing questions about the state of PR in 2025.
CSOM – Where Do Leaders Come From? [PODCAST]
By Abbie Fink
HMA PR - August 28, 2025
What does leadership look like at every age? On the latest Copper State of Mind, physical education teacher Sandra Fink joins Abbie Fink to share how the WEB program helps students see that everyone has the potential to lead.
PRovoke Media Names the 14 Best Agencies in Latin America
PRovoke Media - August 29, 2025
PRovoke Media has named the 14 Best Agencies in Latin America. The list features agencies including global networks and independent boutiques, across a range of sectors and specialist practice areas, based on research by PRovoke Media editors.
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