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Read some of today's best PR and Comms industry news clips:
How to Build a PR Package Creators Want to Unbox (Backstage - September 3, 2026)
Uber CEO cites need for 'simpler' company in layoff memo; Tim Cook says goodbye to Apple employees (Ragan Communications - September 4, 2026)
PR Roundup: MapQuest's Unlikely Comeback, USPS Navigates a Public Information Crisis, and New Research Says Corporate Credibility Is at a Breaking Point (PRNEWS - September 3, 2026)
PR Stunt Watch: Low-flying planes, flirting billboards and a very expensive bar of soap (PRmoment (UK) - September 3, 2026)
Turn earned media into lasting organic growth: An SEO implementation guide (Axia Public Relations - September 4, 2026)
Human-Centric Content Wins on LinkedIn (CommPRO - September 3, 2026)
The Questions That Stay With You (HMA PR - September 3, 2026)
Breaking down complex topics for journalists (PR Daily - September 3, 2026)
Edelman and Its Clients to Receive Four Global SABRE Awards (PRovoke Media - September 4, 2026)
Optimising PR for AI citation is the new keyword stuffing (Influence (UK) - September 4, 2026)
The 72-Hour Window in Crisis Communications (Everything-PR - September 3, 2026)
The Produce Industry has a PR Problem (The Packer - September 3, 2026)
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Summary Section:
How to Build a PR Package Creators Want to Unbox
By Rex Provost
Backstage - September 3, 2026
Learn what goes inside a creator PR package, why brands send them, and how to make yours worth filming.
Uber CEO cites need for 'simpler' company in layoff memo; Tim Cook says goodbye to Apple employees
By Sean Devlin
Ragan Communications - September 4, 2026
Greetings, comms pros! Let's take a look at a few news stories from the last week and see what we can learn from them. Uber CEO cites need for 'simpler' company in layoff memo; Tim Cook says goodbye to Apple employees. Plus, Meta tells employees AI use won't be part of their performance reviews after all.
PR Roundup: MapQuest's Unlikely Comeback, USPS Navigates a Public Information Crisis, and New Research Says Corporate Credibility Is at a Breaking Point
By Nicole Schuman
PRNEWS - September 3, 2026
PR roundup covers how MapQuest won a map-naming controversy, what the USPS mail-in voting statement reveals about communicating clearly in chaos, and new research shows corporate credibility eroding fastest among the educated, affluent audiences.
PR Stunt Watch: Low-flying planes, flirting billboards and a very expensive bar of soap
By James Gordon-MacIntosh, Co-Founder at Hope & Glory
PRmoment (UK) - September 3, 2026
This week's offering features two planes, a couple of billboards having a flirt, some rather dramatic storage and a million dollars' worth of encouragement to take an interest in soap. Oh. And an Eiffel Tower.
Turn earned media into lasting organic growth: An SEO implementation guide
Axia Public Relations - September 4, 2026
Every media hit needs to build authority, support organic visibility, and move people toward revenue. That only happens when public relations, SEO, and your website stack work from one playbook.
Human-Centric Content Wins on LinkedIn
By Bill Davies
CommPRO - September 3, 2026
CommPRO contributor Bill Davies examines LinkedIn's pushback against "AI slop" and why the real challenge for communicators isn't whether to use AI, but how to use it without losing the human voice.
The Questions That Stay With You
By Abbie Fink
HMA PR - September 3, 2026
Inspired by her recent read, Yesteryear, Abbie S. Fink reflects on the questions the book raised about how we build our lives online and the lessons communicators can take from it about authenticity and the responsibility that comes with shaping how others see the world.
Breaking down complex topics for journalists
By Courtney Blackann
PR Daily - September 3, 2026
A media portal shows how making credible experts and clear information easy to find can help reporters get tough stories right.
Edelman and Its Clients to Receive Four Global SABRE Awards
PRovoke Media - September 4, 2026
The top 40 campaigns from around the world include work conducted by 28 different agencies from 20 different markets.
Optimising PR for AI citation is the new keyword stuffing
By Harry Kerry-Grant
Influence (UK) - September 4, 2026
We have spent years telling clients to sound clearer and more human. Now, in the rush to appear in AI-generated answers, there's a risk we move in the opposite direction.
The 72-Hour Window in Crisis Communications
Everything-PR - September 3, 2026
The 72-Hour Window is the critical first three days of a reputation crisis, when the permanent AI citation record forms. What a brand says, what it does, and what silence allows others to say unchallenged during those three days shapes how AI engines describe the event for years afterward, not just how the news cycle covers it that week.
The Produce Industry has a PR Problem
By Ruth Villalonga
The Packer - September 3, 2026
The industry has spent decades perfecting how to grow and ship a commodity and almost no time building a brand around it, says guest columnist Ruth Villalonga of Villa Communications, who offers advice on what produce can do to fix that.
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