Have a great weekend! Here's your Daily PR Brief - September 5, 2025
How KFC is rebuilding its swagger; Overcoming earned media challenges; The rise of micro-influencers in B2B PR campaigns; and more!
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Read some of today's best PR and Comms industry news clips:
Generative AI Is Reshaping Brand Communications—Here's What Comms Pros Can Do About It (Forbes - September 5, 2025)
'HERE, DAMN': How KFC is rebuilding its swagger (PR Daily - September 4, 2025) [VIDEO]
Communication Disconnect: Why Frontline Workers Feel Out of the Loop (PRNEWS - September 4, 2025)
What are Americans' Views Toward Journalists? (Institute for Public Relations - September 2, 2025)
The rise of micro-influencers in B2B PR campaigns (Agility PR Solutions - September 3, 2025)
Overcoming Earned Media Challenges: Strategies for PR Success (Axia Public Relations - September 5, 2025)
Successful Careers Are More About Impact Than Personal Achievement (Culpwrit - September 4, 2025)
Perspective: Thrills & Spills In The Hunt For New Business (PRovoke Media - September 4, 2025)
Somebody should tell John Stankey: Stop talking about AT&T's culture (Ragan Communications - September 5, 2025)
6 Tips for Effective B2B Media Planning (Walker Sands - September 4, 2025)
What Not to Do: Lessons from Failed Cannabis Marketing Campaigns (Everything PR News - September 5, 2025)
Summary Section:
Generative AI Is Reshaping Brand Communications—Here's What Comms Pros Can Do About It
By Nicole Tidei, Vice President at Pinkston
Forbes - September 5, 2025
For communications professionals, it's time to get creative in finding ways to maintain control of messaging and position clients' messages as a trusted AI source.
'HERE, DAMN': How KFC is rebuilding its swagger [VIDEO]
By Allison Carter
PR Daily - September 4, 2025
For decades, KFC was the unquestioned king of chicken. But the classic clucker now ranks as only the fourth most popular chicken restaurant in the U.S., behind Chick-fil-A, Popeyes and Raising Cane's.Going back to their roots and true social listening is boosting the brand.
Communication Disconnect: Why Frontline Workers Feel Out of the Loop
By Isabel Conrad
PRNEWS - September 4, 2025
Frontline workers are a company’s most valuable asset, yet many organizations fail to connect with them on a consistent basis.
What are Americans' Views Toward Journalists?
Institute for Public Relations - September 2, 2025
Pew Research surveyed over 9,000 U.S. adults from April 14–20, 2025, to understand evolving perceptions of journalism.
The rise of micro-influencers in B2B PR campaigns
By Ethan Rome
Agility PR Solutions - September 3, 2025
Recently, there's been a shift. PR pros are tapping into an overlooked resource in the B2B space … micro-influencers.
Overcoming Earned Media Challenges: Strategies for PR Success
Axia Public Relations - September 5, 2025
About 72% of public relations professionals report that gaining media placements is more difficult than ever. Whether you're new to the field or an experienced communicator, you're likely feeling the pressure.
Successful Careers Are More About Impact Than Personal Achievement
By Ron Culp
Culpwrit - September 4, 2025
Successful completion of a master's degree program and its foundation for career success were powerfully woven into a recommendation-filled message by veteran communications leader Kathryn Beiser during her recent "mini-commencement address" to graduates of the PROCOM grad program at DePaul University.
Perspective: Thrills & Spills In The Hunt For New Business
By David Nobs
PRovoke Media - September 4, 2025
CultureKey chief growth officer David Nobs writes that winning new business starts with determining clients needs and building a step-by-step plan around it.
Somebody should tell John Stankey: Stop talking about AT&T's culture
By Tom Corfman
Ragan Communications - September 5, 2025
Ironically, the first rule of corporate culture should be like the first rule from the movie "Fight Club." You do not talk about culture. It's a lesson AT&T Chairman and CEO John Stankey hasn't learned.
6 Tips for Effective B2B Media Planning
By Niki Reznicek
Walker Sands - September 4, 2025
With a smart media strategy, brands can elevate awareness, build trust and influence buying committees long before conversations with sales ever begin. Below, we break down key media channels and share practical tips to build a results-driven B2B media plan.
What Not to Do: Lessons from Failed Cannabis Marketing Campaigns
Everything PR News - September 5, 2025
Here's the reality: a significant portion of cannabis marketing has failed — spectacularly, sometimes embarrassingly, and often avoidably.
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