Cap off your week by catching up with today's Daily PR Brief - September 12, 2025
Jaguar stands behind polarizing rebrand; Why "newsjacking" rarely works; The best time to send a PR pitch; and more!
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Read some of today's best PR and Comms industry news clips:
The Scoop: Jaguar stands behind polarizing rebrand - PR Daily (PR Daily - September 10, 2025)
Social Media Isn't Social Anymore—Here's What's Driving Reach Now (Forbes - September 11, 2025)
Why "Newsjacking" Rarely Works (O'Dwyer's - September 11, 2025)
PR Roundup: U.S. Open Brand Wins, CEO Reveals Price Increases, Humans Prefer Human Content (PRNEWS - September 11, 2025)
The Best Time to Send a PR Pitch (Cision Media Research - September 4, 2025)
The Chief Conscience Officer: Communications in a Polarized World (Spin Sucks - September 11, 2025)
Good and Bad PR: JLR's cyber attack, whistleblowing at Meta and Fujitsu takes a hit (PRmoment (UK) - September 11, 2025)
Leveraging Reddit for AEO (answer engine optimization): A beginner's guide (Agility PR Solutions - September 11, 2025)
Taking your personal brand Off Broadway: The 'hidden stages' where authority is built and reputations are made (Earn the Right - September 11, 2025)
These Are the Sources That Feed AI Search (Axia Public Relations - September 12, 2025)
PR's Future Lies in Crisis, Creativity and Global Growth (CommPRO - September 12, 2025)
Examining opposing RTO comms strategies; Microsoft shuts down internal comms channels (Ragan Communications - September 12, 2025)
Summary Section:
The Scoop: Jaguar stands behind polarizing rebrand - PR Daily
By Courtney Blackann
PR Daily - September 10, 2025
When luxury car maker Jaguar debuted its Type 00 electric sedan, it highlighted the car's features with avant-garde imagery and hot-pink tones. It's a video ad that feels a lot like an art installation. But not everyone enjoyed the new look.
Social Media Isn't Social Anymore—Here's What's Driving Reach Now
By Ivana Johnston, Cofounder & CEO of Puzzle Partner
Forbes - September 11, 2025
How is it that creators with under 1,000 followers are regularly hitting millions of views, while established accounts with six-figure followings struggle to reach their own audiences? It almost seems like the correlation between follower count and reach has effectively collapsed.
Why "Newsjacking" Rarely Works
By Renee Sieli
O'Dwyer's - September 11, 2025
Despite its ubiquity in agency playbooks and publicist recommendations, newsjacking is, more often than not, a failed endeavor. And worse: it's a tactic that can diminish both media relationships and an organization's credibility.
PR Roundup: U.S. Open Brand Wins, CEO Reveals Price Increases, Humans Prefer Human Content
By Nicole Schuman
PRNEWS - September 11, 2025
In this week's PR Roundup new data shows us which brands won the U.S. Open, we learn how CEOs should communicate price increases, and new a Sprout Social study reveals that consumers prefer human-generated content rather than AI.
The Best Time to Send a PR Pitch
By Mary Lorenz
Cision Media Research - September 4, 2025
In PR, when you pitch can be just as important as what you pitch. Following these strategic steps will help you time your pitch perfectly for maximum coverage.
The Chief Conscience Officer: Communications in a Polarized World
By Christopher Barger
Spin Sucks - September 11, 2025
The age of “safe” communications is over. Christopher Barger explains why the new era of a chief conscience officer require consistency, not neutrality,
Good and Bad PR: JLR's cyber attack, whistleblowing at Meta and Fujitsu takes a hit
By Andy Barr, Season One Communications
PRmoment (UK) - September 11, 2025
Welcome to winter. A week ago we were moaning about burnt grass and wasps, right now we are digging out scarves and jackets. Let's cut the small talk and get about the good and bad PR from the last seven days.
Leveraging Reddit for AEO (answer engine optimization): A beginner's guide
By Maya Kirianova
Agility PR Solutions - September 11, 2025
Search isn’t what it used to be. For years, we have been mastering SEO with its keywords and backlinks and trying hard to climb the Google rankings. But today, people ask questions and expect immediate, helpful answers. That is how answer engine optimization (AEO) appeared.
Taking your personal brand Off Broadway: The 'hidden stages' where authority is built and reputations are made
By Trevor Young
Earn the Right - September 11, 2025
Authority isn’t built under the bright lights alone. It’s built in the quiet rooms, the overlooked venues, the hidden stages where trust is earned conversation by conversation.
These Are the Sources That Feed AI Search
By Axia Public Relations
Axia Public Relations - September 12, 2025
Learn how AI search tools prioritize structured sources and how SEO for PR can boost your brand’s visibility with authoritative content.
PR's Future Lies in Crisis, Creativity and Global Growth
By Tom Madden
CommPRO - September 12, 2025
What drew many of us to public relations was the chance to resolve crises. I found I had a talent for helping clients steer through rough, sometimes turbulent waters without letting the ship sink. They call it crisis management.
Examining opposing RTO comms strategies; Microsoft shuts down internal comms channels
By Sean Devlin
Ragan Communications - September 12, 2025
Greetings, comms pros! Let's take a look at a few news stories from the past week and see what we can learn from them.
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