Awesome weekend to all! Here is today's Daily PR Brief - September 19, 2025
When pet PR goes wrong; Kimmel free speech fallout; Debunking five common PR misconceptions in the AI age; and more!
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Read some of today's best PR and Comms industry news clips:
PR Roundup: Kimmel Free Speech Fallout, Comscore Launches Scoreboard, Gen Alpha Drives Family Purchases (PRNEWS - September 18, 2025)
Storytelling Still Reigns in an Evolving PR Landscape (O'Dwyer's - September 19, 2025) [VIDEO]
From policy shift to customer support: DHL explains comms strategy of de minimis change (PR Daily - September 18, 2025)
Paying It Forward: 4 Professionals Spotlight Students and Their Path to Success (PRsay - September 19, 2025)
Can journalists easily switch to PR? (PRmoment (UK) - September 16, 2025)
The ultimate guide to growing your brand on Linkedin with AI assistants (Agility PR Solutions - September 19, 2025)
Celebrity Endorsements and Celebrity Founders Often Fail (Axia Public Relations - September 19, 2025)
Debunking 5 Common PR Misconceptions in the AI Age (Franco - September 18, 2025)
CSOM – What Do a Pop Star, a Football Player and Cracker Barrel Have in Common? (HMA PR - September 18, 2025) [PODCAST]
Prove your worth while supporting your people: Change comms that reflect culture (Ragan Communications - September 17, 2025)
When Pet PR Goes Wrong: Lessons from Campaigns That Flopped (Everything PR News - September 19, 2025)
How to Optimize Press Releases for AI Engines (LinkedIn - Kyle Arteaga - September 5, 2025)
Summary Section:
PR Roundup: Kimmel Free Speech Fallout, Comscore Launches Scoreboard, Gen Alpha Drives Family Purchases
By Nicole Schuman
PRNEWS - September 18, 2025
This week's PR Roundup looks at the chilling effect of employer retribution for triggering Charlie Kirk remarks on social media, how a new Comscore tool can inspire brand creativity and a new study that shows how Gen Alpha controls many purchasing decisions in the household.
Storytelling Still Reigns in an Evolving PR Landscape [VIDEO]
By Suchi Sherpa
O'Dwyer's - September 19, 2025
Lori Rosen, President of Rosen Group, joined the PR's Top Pros Talk podcast, hosted by Doug Simon, CEO of D S Simon Media, to reflect on her 40-year career in communications.
From policy shift to customer support: DHL explains comms strategy of de minimis change
By Courtney Blackann
PR Daily - September 18, 2025
DHL outlined how the company is guiding its stakeholders through this shift with clarity, transparency and practical support. Here's how they handled it.
Paying It Forward: 4 Professionals Spotlight Students and Their Path to Success
By Del Galloway, APR, Fellow PRSA
PRsay - September 19, 2025
In the September issue of Strategies & Tactics, we highlighted four professionals who are investing their time and expertise in education — strengthening the bridge between the classroom and the practice of public relations. Now, we are shifting our focus to four students who are directly benefiting from these initiatives.
Can journalists easily switch to PR?
By Elizabeth Howlett
PRmoment (UK) - September 16, 2025
As Reach Plc announces a fresh wave of redundancies impacting editorial roles, ex-journalists turned PR professionals tell all on changing careers.
The ultimate guide to growing your brand on Linkedin with AI assistants
By Ahmed Raza
Agility PR Solutions - September 19, 2025
LinkedIn now hosts over 1 billion members, including executives, decision-makers, and B2B buyers. That makes it the most valuable place for establishing authority and credibility. But here’s the challenge: brand growth on LinkedIn takes time.
Celebrity Endorsements and Celebrity Founders Often Fail
Axia Public Relations - September 19, 2025
Explore the challenges of celebrity branding while discovering effective strategies for lasting success and authenticity in a competitive market.
Debunking 5 Common PR Misconceptions in the AI Age
By Kaiti Horn
Franco - September 18, 2025
In the age of information overload, we're debunking five misconceptions about PR and AI and how the right balance can make brands future-proof.
CSOM – What Do a Pop Star, a Football Player and Cracker Barrel Have in Common? [PODCAST]
By Abbie Fink
HMA PR - September 18, 2025
From the Taylor and Travis engagement to kisscam scandals and Cracker Barrel, Abbie Fink breaks down the recent buzzworthy headlines keeping PR professionals talking in this episode of Copper State of Mind.
Prove your worth while supporting your people: Change comms that reflect culture
By Sean Devlin
Ragan Communications - September 17, 2025
Between RTO processes and cuts to established teams, there's been a lot of change across countless companies over the last few years. Those kinds of shifts can create major shockwaves to company culture — and communicators need to be ready to step in to right the cultural ship through their messaging.
When Pet PR Goes Wrong: Lessons from Campaigns That Flopped
Everything PR News - September 19, 2025
When brands try too hard, exploit animals, or miss the cultural tone, audiences push back. And in an era where pet owners are as protective of their animals as they are of their children, the backlash can be swift.
How to Optimize Press Releases for AI Engines
LinkedIn - Kyle Arteaga - September 5, 2025
In a machine-native world, not all press releases are equal. Press releases are no longer written for journalists. They’re written for machines.
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