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Read some of today's best PR and Comms industry news clips:
How To Measure Earned Media When Clicks Are Disappearing (Forbes - September 25, 2026)
Why AI Search Makes Sources a PR Job (O'Dwyer's - September 25, 2026)
The Scoop: OpenAI needs better comms. They've been looking for a CCO for 9 months. (PR Daily - September 25, 2026)
PR Roundup: White House Press Bans Test the Limits of Media Access, DoorDash's Rare Admission and What Holiday Shoppers Really Want From Brands (PRNEWS - September 24, 2026)
"Benevolent" Stereotypes Are Undermining Your Neurodiversity Efforts (Institute for Public Relations - September 22, 2026)
"Indies up, networks down," Warren Johnson on the PRmoment Podcast (PRmoment (UK) - September 23, 2026) [PODCAST]
Sustainability Fatigue: How to Communicate Environmental Impact Without the Greenwash (CommPRO - September 24, 2026)
Ethics Is Not a September Initiative (HMA PR - September 24, 2026)
How to get your people quoted more: Advice from PR coach Michael Smart (Muck Rack - September 24, 2026)
Headliners: One Campaign's Phoenix Ricks (PRovoke Media - September 25, 2026)
Here's what employees really need during any change (Ragan Communications - September 23, 2026)
The Most Valuable Thing A Communications Team Creates Isn't Content (Forbes - September 25, 2026)
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Summary Section:
How To Measure Earned Media When Clicks Are Disappearing
By Boris Dzhingarov, Founder of ESBO Ltd
Forbes - September 25, 2026
Earned coverage still shapes what people believe and what the machines say about you. It just does its work upstream, where a click never happens.
Why AI Search Makes Sources a PR Job
By Ronn Torossian, Founder of 5WPR
O'Dwyer's - September 25, 2026
Most conversations about AI search today focus on format: clear headers, simple definitions, easy-to-scan comparisons. That work matters, but it assumes the underlying content is still true. It often isn't.
The Scoop: OpenAI needs better comms. They've been looking for a CCO for 9 months.
By Allison Carter
PR Daily - September 25, 2026
The Scoop: OpenAI needs better comms. They've been looking for a CCO for 9 months. Plus: Credit union president out of a job after 'Lake America' post; beauty brands turn awkward situation into memes.
PR Roundup: White House Press Bans Test the Limits of Media Access, DoorDash's Rare Admission and What Holiday Shoppers Really Want From Brands
By Nicole Schuman
PRNEWS - September 24, 2026
PR roundup covers the White House's ongoing press access battles, why DoorDash's "we screwed up" settlement statement is worth studying and what data says about how holiday shoppers are expecting more from brands on social.
"Benevolent" Stereotypes Are Undermining Your Neurodiversity Efforts
Institute for Public Relations - September 22, 2026
Organizations seeking to move beyond stereotypes in their neurodiversity campaigns can take practical steps to demonstrate a genuine commitment to inclusion.
"Indies up, networks down," Warren Johnson on the PRmoment Podcast [PODCAST]
By Ben Smith, Founder, PRmoment
PRmoment (UK) - September 23, 2026
With 100 Days of 2026 to go, Warren Johnson founder of W Communications and PRmoment Podcast host Ben Smit discuss 2026 so far, and look ahead to Q4 and 2027.
Sustainability Fatigue: How to Communicate Environmental Impact Without the Greenwash
By David Harrison
CommPRO - September 24, 2026
With sustainability, it wasn't about apathy, but rather exhaustion. People still care, but they're burned out from hearing another brand talk in broad strokes and with vagueness about how they were doing their part to save the world.
Ethics Is Not a September Initiative
By Abbie Fink
HMA PR - September 24, 2026
Awareness of ethics in public relations goes beyond just the month of September. It is year-round. With AI as a huge variable in the ethical equation, we must always commit ourselves to authenticity and transparency.
How to get your people quoted more: Advice from PR coach Michael Smart
By Kristen Dunleavy
Muck Rack - September 24, 2026
Getting an expert quoted isn’t just about having the right credentials, it’s about understanding what journalists actually need. We checked in with PR coach Michael Smart to learn how to become the PR pro journalists trust to connect them with useful, credible and quotable sources.
Headliners: One Campaign's Phoenix Ricks
By Diana Marszalek
PRovoke Media - September 25, 2026
This week we speak with Phoenix Ricks, who was recently named chief communications officer of the One Campaign. Ricks brings to the global advocacy organization more than 15 years of experiencing that includes leading government relations and public affairs work for Shein in the US and PepsiCo across Asia, Africa and the Middle East.
Here's what employees really need during any change
By Isis Simpson-Mersha
Ragan Communications - September 23, 2026
Emilie Bingham, senior director of communications & brand at ShipStation Global, helps small and mid-sized businesses ship their products efficiently. She has led the company's internal communications through acquisitions, restructurings, leadership changes and, most recently, a company-wide merger and rebrand.
The Most Valuable Thing A Communications Team Creates Isn't Content
By Amanda Simonian, Chief Marketing Officer at TerraFlow Energy
Forbes - September 25, 2026
When everyone has access to the same tools, structures and increasingly the same language, polish can't carry a brand identity on its own.
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