It's Friday! Behold your Daily PR Brief - September 26, 2025
How Canadian apparel brand Arc’teryx’s bold campaign spiraled; PR lessons from Kimmel’s monologue; Why Facebook groups matter to corporate PR; more!
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Read some of today's best PR and Comms industry news clips:
How Canadian apparel brand Arc’teryx’s bold campaign spiraled into a PR cautionary tale (CNBC - September 26, 2025)
Why ESG is proving good for business (Axios - September 25, 2025)
5 takeaways for communicators from Ragan’s Leadership Summit & Retreat (PR Daily - September 26, 2025)
PR Roundup: PR Lessons from Kimmel’s Monologue, Pitching Podcasts and Debuting “BrutalGPT” (PRNEWS - September 25, 2025)
Social Responsibility in Martech: How PR Builds Brand Trust (5W Public Relations - September 26, 2025)
Good and Bad PR: Network Rail’s new train, fake Labubu crisis and Evri calls the cops (PRmoment (UK) - September 25, 2025)
Law firm PR in the age of AI: Why earned media matters more than ever (Agility PR Solutions - September 25, 2025)
Why Facebook Groups Matter to Corporate PR (Axia Public Relations - September 26, 2025)
Enlightenment Powers PR and Creates Rainbows of Influence (CommPRO - September 26, 2025)
No…This – September 2025 (FINN Partners - September 22, 2025)
CSOM – Is There Anything To Love About RFPs? (HMA PR - September 25, 2025) [PODCAST]
Public affairs updates for communicators, Sept. 25 (Ragan Communications - September 25, 2025)
A Q&A deep dive on media pitching with PR coach Michael Smart (Muck Rack - September 26, 2025)
Summary Section:
How Canadian apparel brand Arc’teryx’s bold campaign spiraled into a PR cautionary tale
By Anniek Bao
CNBC - September 26, 2025
Arc’teryx staged a bold marketing campaign featuring fireworks display in Tibet, drawing fierce social media backlash over its potential environmental damage.
Why ESG is proving good for business
By Eleanor Hawkins
Axios - September 25, 2025
ESG — as fraught as the acronym might be — is actually good for business, according to Carlyle global head of corporate affairs Megan Starr.
5 takeaways for communicators from Ragan’s Leadership Summit & Retreat
By Cara Mia DiMassa
PR Daily - September 26, 2025
For communications leaders to be effective, it is more important than ever for them to invest in themselves, unplug and open their minds to new ways of working and living. That was the throughline of Ragan’s Leadership Summit & Retreat on Sept. 17-19 in Newport Beach, California.
PR Roundup: PR Lessons from Kimmel’s Monologue, Pitching Podcasts and Debuting “BrutalGPT”
By Nicole Schuman
PRNEWS - September 25, 2025
In this PR Roundup we look at the PR world’s reaction to Jimmy Kimmel’s critical monologue messaging, encouraging numbers surrounding podcasts and a cheeky campaign surrounding ChatGPT.
Social Responsibility in Martech: How PR Builds Brand Trust
5W Public Relations - September 26, 2025
Public relations teams stand at the forefront of protecting and promoting responsible practices in marketing technology. As consumer data becomes increasingly central to marketing operations, PR professionals must balance innovation with ethical considerations, transparency with privacy, and growth with social responsibility.
Good and Bad PR: Network Rail’s new train, fake Labubu crisis and Evri calls the cops
By Andy Barr
PRmoment (UK) - September 25, 2025
How are we all doing on the week when the UK returned to normal, very chilly, temperatures? Didn’t we have a lovely hot summer though? Small talk, meh, done. Let’s go.
Law firm PR in the age of AI: Why earned media matters more than ever
By Irina Weber
Agility PR Solutions - September 25, 2025
When it comes to law firm PR, it’s not just SEO that matters. As AI-powered tools are rising, legal public relations is facing a dramatic shift.
Why Facebook Groups Matter to Corporate PR
Axia Public Relations - September 26, 2025
Build trust and connect authentically when your social media manager on Facebook engages directly in active group discussions.
Enlightenment Powers PR and Creates Rainbows of Influence
By Tom Madden
CommPRO - September 26, 2025
Enlightenment is the lifeblood of public relations. Before your ideas can sink in, you must first learn how to land them like rainbows striking those you want to inspire colorfully.
No…This – September 2025
By Brad Cameron
FINN Partners - September 22, 2025
This month, we continue to share how you can sharpen your marketing and communications. Learn how to use AI to cut jargon, adapt to the rise of community-driven social platforms, and build brand trust. Plus, discover how to boost LinkedIn reach by 1K to as many as 16K views.
CSOM – Is There Anything To Love About RFPs? [PODCAST]
By Abbie Fink
HMA PR - September 25, 2025
Crafting an RFP? Before you hit send, tune in to this episode of the Copper State of Mind podcast with Abbie Fink for tips.
Public affairs updates for communicators, Sept. 25
Ragan Communications - September 25, 2025
Public affairs continue to spin forward at a dizzying pace, especially in the United States. Here are some of the biggest stories from the last week communicators should know.
A Q&A deep dive on media pitching with PR coach Michael Smart
By Kristen Dunleavy
Muck Rack - September 26, 2025
PR coach Michael Smart answers questions about what the best media pitchers do differently to set themselves apart.
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