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Read some of today's best PR and Comms industry news clips:
AI Citations Spark 'Renaissance Moment for PR and Communications' (PRsay - October 1, 2026)
PR Roundup: Cornell's Crisis of Trust, Why Health Credibility Isn't Enough and How Logan Airport Went Viral (PRNEWS - October 1, 2026)
What to Do When Trust Is Out of Reach (Institute for Public Relations - September 29, 2026)
The Machines Need a Good Story, Too: Media Relations in the AI Era (Spin Sucks - October 1, 2026)
Cornell, the DA and the communication choices that deepened a crisis (PR Daily - October 1, 2026)
Why Executive Media Messages Lose Their Impact (Axia Public Relations - October 2, 2026)
Edward Bernays Didn't Know AVEs. That's the Point. (CommPRO - September 30, 2026)
Bruce Berger Discusses What Made His Mentor Great as he Accepts Page Distinguished Service Award (Culpwrit - October 1, 2026)
You are dating your interviews (Firefly - October 1, 2026)
How Is Creator Journalism Changing News and PR? (HMA PR - October 1, 2026)
Microsoft changes the comms function; Condé Nast chief says goodbye ahead of move to Mattel (Ragan Communications - October 2, 2026)
Perspective: Corporate Leaders Must Be Able to Stand Behind Their AI Promises (PRovoke Media - October 1, 2026)
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Summary Section:
AI Citations Spark 'Renaissance Moment for PR and Communications'
PRsay - October 1, 2026
"We're all shifting to using AI answer-engines for information," Natan Edelsburg said. And this is true "whether you use Google and it provides a summary, or now you're asking all your questions to Claude or ChatGPT or Gemini." Edelsburg, chief partnerships officer at PR software company Muck Rack, said that when it comes to getting brand messages cited by AI chatbots,
PR Roundup: Cornell's Crisis of Trust, Why Health Credibility Isn't Enough and How Logan Airport Went Viral
By Nicole Schuman
PRNEWS - October 1, 2026
PR roundup covers what Cornell's response to a sexual assault lawsuit, new Edelman-Yale research showing that facts alone won't earn trust in healthcare and how Logan Airport turned an overhead announcement into one of the more viral PR campaigns of the fall.
What to Do When Trust Is Out of Reach
By Aviv Barnoy, Ph.D., Assistant Professor of Media and Communication at Erasmus University Rotterdam
Institute for Public Relations - September 29, 2026
Trust is one of public relations’ most valuable resources. So when stakeholders lose trust, or it is not yet built, the instinctive communication objective is often obvious: (re)build it. But what if you cannot obtain enough trust in time – or perhaps at all?
The Machines Need a Good Story, Too: Media Relations in the AI Era
By Alejandro Arango
Spin Sucks - October 1, 2026
Alejandro Arango explains why earned media, storytelling, trust, Visibility Engineering, and the PESO Model are becoming essential to AI visibility.
Cornell, the DA and the communication choices that deepened a crisis
By Erin Kramer
PR Daily - October 1, 2026
There are few issues more difficult to navigate than sex crimes, for universities, prosecutors, lawmakers and, especially, victims. Cases like the one unfolding at Cornell University garner significant attention not only because details are salacious but because sexual assault is one of the most common, devastating and underreported crimes.
Why Executive Media Messages Lose Their Impact
By Dana Whitfield
Axia Public Relations - October 2, 2026
Learn why media training for executives can falter under pressure and how disciplined preparation protects credibility, brand authority, and trust.
Edward Bernays Didn't Know AVEs. That's the Point.
By Johna Burke
CommPRO - September 30, 2026
Johna Burke reflects on an AI-driven conversation with Edward Bernays that raises a timely question for communicators: Are we measuring what we do, or the value and impact we actually create?
Bruce Berger Discusses What Made His Mentor Great as he Accepts Page Distinguished Service Award
Culpwrit - October 1, 2026
The greatest mentors prefer to talk more about their mentors and mentees rather than themselves. That’s exactly what happened at this week’s Page Society annual meeting in Atlanta where Distinguished Service Awardee Bruce K. Berger shared his 15 minutes of stage time making sure everyone understood the greatness of his mentor and friend, Betsy Ann Plank.
You are dating your interviews
By Firefly team
Firefly - October 1, 2026
Are your media interview techniques showing their age? Guest blogger Guy Clapperton explores how podcasts are changing expectations, and why spokespeople need to adapt.
How Is Creator Journalism Changing News and PR?
By Justin Liggin
HMA PR - October 1, 2026
We know that traditional news remains important, and when it loses traction in one place, that attention often shifts somewhere else. So if these creator journalists are leading the way, then as communicators, we must think about how we are pitching them.
Microsoft changes the comms function; Condé Nast chief says goodbye ahead of move to Mattel
By Sean Devlin
Ragan Communications - October 2, 2026
Greetings, comms pros! Let's take a look at a few news stories from the last week and see what we can learn from them.
Perspective: Corporate Leaders Must Be Able to Stand Behind Their AI Promises
By Michael O'Brien, CEO of Highwire
PRovoke Media - October 1, 2026
Highwire CEO Michael O'Brien writes that communications leaders have a critical role in ensuring companies can back up the claims they make about AI.
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