Enjoy your weekend! Today's Daily PR Brief is here - October 3, 2025
Reading Rainbow to return with a viral librarian as host; When PR AI habits poison the news; How PR agencies adapt to digital demands; more!
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Read some of today's best PR and Comms industry news clips:
The Indispensable Inner Circle: 5 People To Include, And 5 To Avoid (Forbes - October 3, 2025)
Direct communication from CEOs builds more trust, per new survey (Axios - October 2, 2025)
PR Firm News: BGR Releases 2025 Impact Index (O’Dwyer’s - October 3, 2025)
The Scoop: As federal shutdown hits, clear communication becomes a survival strategy (PR Daily - October 1, 2025)
PR Roundup: AI Workslop Emerges, PR Loses Credibility and “Reading Rainbow” Returns (PRNEWS - October 2, 2025)
Scroll through LinkedIn in 2025 and you’ll notice two very different types of voices. On one side, there’s noise: motivational quotes, reposted articles, and endless content that feels like it could have come from anyone. (LinkedIn - October 3, 2025)
The Role of Legal Counsel in PR Crises (5W Public Relations Firm - October 3, 2025)
Bad behaviour: when PR AI habits poison the news (PRmoment (UK) - September 24, 2025)
The evolution of corporate communications: How PR agencies adapt to digital demands (Agility PR Solutions - October 3, 2025)
Communications Leaders Push for Truth and Accountability in Storytelling (CommPRO - October 2, 2025)
Taylor Swift just gave PR pros a masterclass in strategic empathy (Influence (UK) - October 3, 2025)
Collectible PR and Marketing Done Right: Lessons from Funko, Pokémon, and LEGO (Everything PR News - October 3, 2025)
Summary Section:
The Indispensable Inner Circle: 5 People To Include, And 5 To Avoid
By Drew McLellan, CEO of Agency Management Institute
Forbes - October 3, 2025
In the world of agency leadership, your inner circle can be your greatest asset or your greatest obstacle. The key is to be intentional by designing a circle that fuels your growth rather than stalls it.
Direct communication from CEOs builds more trust, per new survey
By Eleanor Hawkins
Axios - October 2, 2025
A new survey shows voters prefer hearing directly from business leaders and employees, not spokespeople or brand accounts.
PR Firm News: BGR Releases 2025 Impact Index
By Steve Barnes
O’Dwyer’s - October 3, 2025
BGR Group releases its 2025 BGR Impact Index; The Institute for Public Relations is accepting presentation submissions; and more.
The Scoop: As federal shutdown hits, clear communication becomes a survival strategy
By Courtney Blackann
PR Daily - October 1, 2025
When business operations are curtailed, silence or reactive messaging can be interpreted negatively, so this is a time when organizations need to speak up.
PR Roundup: AI Workslop Emerges, PR Loses Credibility and “Reading Rainbow” Returns
By Nicole Schuman
PRNEWS - October 2, 2025
PR Roundup explores AI workslop invading productivity for communicators, a new study showing journalist dissatisfaction with public relations professionals using AI for media relations and how the new host of “Reading Rainbow” was chosen via social media.
Scroll through LinkedIn in 2025 and you’ll notice two very different types of voices. On one side, there’s noise: motivational quotes, reposted articles, and endless content that feels like it could have come from anyone.
By Disha Shukla
LinkedIn - October 3, 2025
Scroll through LinkedIn in 2025 and you’ll notice two very different types of voices. On one side, there’s noise: motivational quotes, reposted articles, and endless content that feels like it could have come from anyone.
The Role of Legal Counsel in PR Crises
5W Public Relations Firm - October 3, 2025
Discover how legal counsel and PR teams can collaborate effectively during crises through coordinated planning, clear protocols, and joint training exercises.
Bad behaviour: when PR AI habits poison the news
By Luke Proctor
PRmoment (UK) - September 24, 2025
Glossy mags Elle and Marie Claire were caught publishing hundreds of pieces under fabricated personas — complete with headshots and bios — and, in one case, an AI writer styled as a psychologist. After public outcry (and intervention from Belgium’s psychology watchdog), the publisher replaced fake bylines and added AI disclaimers.
The evolution of corporate communications: How PR agencies adapt to digital demands
By Ronn Torossian, Founder of 5WPR
Agility PR Solutions - October 3, 2025
The role of corporate communications has transformed as organizations increasingly operate in a digitally connected environment. Modern PR agencies have adapted by integrating online strategies with traditional communications practices to ensure messages reach audiences effectively and consistently.
Communications Leaders Push for Truth and Accountability in Storytelling
By Paul Kontonis
CommPRO - October 2, 2025
A candid CommPRO Town Hall in New York challenged executives to move beyond greenwashing, embrace transparency, and anchor messaging in material action.
Taylor Swift just gave PR pros a masterclass in strategic empathy
By Jacki Vause
Influence (UK) - October 3, 2025
Taylor Swift and Travis Kelce’s engagement was a line of deep communications beauty. The breadcrumbs were there from the start - right around the time that they quietly coordinated their unfollowing of Blake Lively on social media.
Collectible PR and Marketing Done Right: Lessons from Funko, Pokémon, and LEGO
Everything PR News - October 3, 2025
When done well, collectible PR and collectible marketing don’t just move products—they create movements. This op-ed examines how three powerhouse franchises—Funko, Pokémon, and LEGO—have harnessed the power of collectible marketing and PR to build loyal fanbases, generate buzz, and sustain relevance in competitive markets.
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