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Read some of today's best PR and Comms industry news clips:
Companies Short Change CCOs (O'Dwyer's - October 7, 2026)
PR Roundup: The NHL Misreads a Cultural Moment, Starbucks Faces a Labeling Lawsuit and AI's Reputation Problem Gets a Formal Warning (PRNEWS - October 8, 2026)
IPR Announces 2026 Award Winners (Institute for Public Relations - October 1, 2026)
Your AI Visibility Questions, Answered (Spin Sucks - October 8, 2026)
How Businesses Can Stay Visible And Trusted When Search Sends Fewer Clicks (Forbes - October 9, 2026)
PR Stunt Watch: Gym passes go Bananas, Ladbrokes flies, San Jose sharks & Hertfordshire Police's criminal act (PRmoment (UK) - October 8, 2026)
Newswire Distribution Vs. Earned Media Strategy (Axia Public Relations - October 9, 2026)
Why PR is having its glow-up moment (EIN Presswire - October 8, 2026)
EZ Newswire names first head of growth (PR Week Global - October 8, 2026)
When sports turned social (FINN Partners - October 8, 2026)
Four Ways Paid Media Can Supercharge Your Advocacy Campaign (GroundFloor Media - October 8, 2026)
Phone Call: The Scariest Thing in PR (HMA PR - October 8, 2026)
The Scoop: An OpenAI spokesperson's attempt to control the interview became the story (PR Daily - October 7, 2026)
CCOs Rethink Communications Functions As Their Remits Grow (PRovoke - October 6, 2026)
Pendleton Dudley: The Dean of Public Relations (Everything-PR - October 9, 2026)
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Summary Section:
Companies Short Change CCOs
By Steve Barnes
O'Dwyer's - October 7, 2026
Almost two-thirds of the chief communications officers (65.9 percent) surveyed in a new study from Page say that the scope of their job has expanded over the past two years.
PR Roundup: The NHL Misreads a Cultural Moment, Starbucks Faces a Labeling Lawsuit and AI's Reputation Problem Gets a Formal Warning
By Nicole Schuman
PRNEWS - October 8, 2026
PR Roundup covers what the NHL's short-lived "Hot for Hockey" campaign reveals about the difference between spotting a cultural trend and earning a place in it, why Starbucks' "Sugar-Free" protein drinks are now the subject of a class-action lawsuit and why AI has topped the Reputation Risk Index and prompted an unprecedented formal warning for business leaders.
IPR Announces 2026 Award Winners
Institute for Public Relations - October 1, 2026
The Institute for Public Relations (IPR) has announced six award winners who will be honored at the 64th Annual IPR Gala on December 3 in New York City.
Your AI Visibility Questions, Answered
By Melissa Wickes
Spin Sucks - October 8, 2026
Gini Dietrich's Visibility Engineering webinar drew more AI visibility questions than we could answer live. Here's every answer.
How Businesses Can Stay Visible And Trusted When Search Sends Fewer Clicks
By Chris Suchánek, Founder and CSO of Firm Media
Forbes - October 9, 2026
Traffic alone is no longer enough to explain performance. In a zero-click search, which is becoming more common, someone gets information from the search results page without ever visiting a website. That means the customer's education and evaluation can happen before they ever reach your website.
PR Stunt Watch: Gym passes go Bananas, Ladbrokes flies, San Jose sharks & Hertfordshire Police's criminal act
By James Gordon-MacIntosh, Co-Founder at Hope & Glory
PRmoment (UK) - October 8, 2026
I have decided to refrain from commentary on the floating noodle pot and the bizarre sight of Lorraine Kelly with a printer on her kitchen worktop, which have been the talk of the creative industry this week. Instead, I will focus my attentions elsewhere.
Newswire Distribution Vs. Earned Media Strategy
By Dana Whitfield
Axia Public Relations - October 9, 2026
News release newswire distribution does not automatically create meaningful media coverage, search visibility, or business results. A release can appear on many sites and still fail to reach the buyers, partners, or industry voices who shape your reputation.
Why PR is having its glow-up moment
By Lindsay Bennett
EIN Presswire - October 8, 2026
Once the cool kid on the block, PR lost some of its shine. Now AI is giving it an unlikely resurgence.
EZ Newswire names first head of growth
By Jeremy Sodergren
PR Week Global - October 8, 2026
EZ Newswire has appointed Michelle Songy as its first head of growth, effective October 1. Her appointment marks the company's first senior sales and marketing hire. In the new role, Songy will lead inbound, outbound, partnerships and paid acquisitions, EZ Newswire said in a statement.
When sports turned social
By Daniel Odonnell
FINN Partners - October 8, 2026
In the past, sporting events were built and promoted around the sport itself; sponsorships from athletic brands, focus on the athletes, and crowds filled with devoted fans. Ten years ago you might have asked “who’s playing?,” but now people want to know “what are you wearing?,” “where are you staying?” and “who else will be there?”
Four Ways Paid Media Can Supercharge Your Advocacy Campaign
By Lauren Noser
GroundFloor Media - October 8, 2026
What if you need to generate thousands of emails to lawmakers? Research legislators beyond the committee room? Build large-scale visibility around an issue with a specific constituency? Or mobilize people quickly during a critical moment in a legislative session? It might be time to add paid media to the mix.
Phone Call: The Scariest Thing in PR
By Neda Tavassoli
HMA PR - October 8, 2026
Media phone calls. Why are they so scary to make? Even veteran Generation X phone-users struggle with the once easy task.
The Scoop: An OpenAI spokesperson's attempt to control the interview became the story
By Allison Carter
PR Daily - October 7, 2026
An OpenAI spokesperson's attempt to control the interview became the story. Plus: Cornell's website mum on rape allegations; Jaguar ditches much of controversial rebrand.
CCOs Rethink Communications Functions As Their Remits Grow
By Diana Marszalek
PRovoke - October 6, 2026
Page research finds communications leaders are restructuring their functions as responsibilities expand, while resources and measurement remain uneven.
Pendleton Dudley: The Dean of Public Relations
Everything-PR - October 9, 2026
Discover Pendleton Dudley, a founding figure of public relations, who established one of the earliest PR firms in 1909 and shaped the industry for decades.
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