Happy Friday! Here's your Daily PR Brief - October 10, 2025
Why your pitches get ignored; Don’t panic about AI videos; To prevent burnout, value creativity over activity; and more!
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Read some of today's best PR and Comms industry news clips:
To Prevent Burnout, Value Creativity Over Activity (PRsay - October 9, 2025)
Why Your Pitches Get Ignored—And How To Earn Journalists’ Attention (Forbes - October 10, 2025)
Brands Fall Flat with Women (O’Dwyer’s - October 9, 2025)
What to do when you’re asked to pitch a bad story (PR Daily - October 9, 2025)
PRNEWS Announces the 2025 Platinum Award Winners (PRNEWS - October 9, 2025)
AdTech and Gaming PR Strategies: Reaching Digital Audiences in 2025 (5W Public Relations - October 10, 2025)
Local vs global PR: Balancing reach and relevance (Agility PR Solutions - October 10, 2025)
Creator Jobs Shrink While Strategic Talent Roles Surge in Evolving Economy (CommPRO - October 7, 2025)
CSOM – Casualties in the War on Truth (HMA PR - October 9, 2025) [PODCAST]
Don’t panic about AI videos - plan (Ragan Communications - October 9, 2025)
The Quiet Revolution: How Community-Centered PR Is Redefining Food Marketing (Everything PR News - October 10, 2025)
Why it’s time to rethink your B2B thought leadership strategy — especially around events (MarTech - October 10, 2025)
Summary Section:
To Prevent Burnout, Value Creativity Over Activity
By PRSA Staff
PRsay - October 9, 2025
“Too many PR pros still equate productivity with work,” Katie Neal said. “The behaviors that we’re rewarded for, especially early in our careers, are driven by perfectionistic tendencies… and long hours.” In communications, “We’re trained to say yes to doing whatever it takes to get things done, even when we’re running on empty,” she said.
Why Your Pitches Get Ignored—And How To Earn Journalists’ Attention
By Danielle Sabrina, CEO of Society22 PR
Forbes - October 10, 2025
Most media pitches fail. Why? Because they land in an inbox already flooded with hundreds of other requests and are immediately deleted.
Brands Fall Flat with Women
By Steve Barnes
O’Dwyer’s - October 9, 2025
Brands have a bit of catching up to do when it comes to meeting the needs of the female audiences they target, according to a new report from Gatesman.
What to do when you’re asked to pitch a bad story
By Allison Carter
PR Daily - October 9, 2025
It’s a familiar scenario for so many in PR: Your leadership or your client ask you to get a headline out of something you know won’t catch a journalist’s attention. What do you do?
PRNEWS Announces the 2025 Platinum Award Winners
PRNEWS - October 9, 2025
This year’s Platinum winners represent the industry’s highest standard of creativity, innovation and impact—those who have reached the pinnacle of strategic storytelling, brand reputation and audience connection.
AdTech and Gaming PR Strategies: Reaching Digital Audiences in 2025
5W Public Relations - October 10, 2025
Discover how to use in-game advertising effectively to reach gamers through authentic brand integrations, esports partnerships, and programmatic strategies.
Local vs global PR: Balancing reach and relevance
By Kamran Khan
Agility PR Solutions - October 10, 2025
In an age where a single tweet can cross oceans in seconds, public relations professionals face a paradox that didn’t exist a decade ago: how do you communicate globally while still sounding local?
Creator Jobs Shrink While Strategic Talent Roles Surge in Evolving Economy
CommPRO - October 7, 2025
The latest Creator Economy Jobs report reveals a hiring slowdown but points to where savvy communicators should double down.
CSOM – Casualties in the War on Truth [PODCAST]
By Abbie Fink
HMA PR - October 9, 2025
From late-night hosts to journalists, more and more voices are being silenced for truth. In this Copper State of Mind, Abbie Fink talks the growing threats to press freedom and why we should care.
Don’t panic about AI videos - plan
By Robbie Caploe
Ragan Communications - October 9, 2025
AI video is evolving fast, but comms pros still win with authenticity, oversight, and smart brand protection against deepfakes.
The Quiet Revolution: How Community-Centered PR Is Redefining Food Marketing
Everything PR News - October 10, 2025
While the loudest brands dominate headlines with daring activations and celebrity tie-ins, a quieter revolution is taking place beneath the surface.
Why it’s time to rethink your B2B thought leadership strategy — especially around events
By Lisa Shaw
MarTech - October 10, 2025
In B2B marketing, ideas that shift perspective are currency. They inspire people to think differently, trust more deeply, and make more confident choices. That’s why thought leadership matters more than ever — and why events remain one of the most underappreciated ways to bring those ideas to life.
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