Daily PR Brief is free. If you find our curation valuable, please consider working with the team that puts it together.
ITK Information Services - our team of analysts who create custom-curated daily media briefings for organizations of all sizes. Contact christophe@itkinfo.com for more details.
Report Mule - the software we use to automatically turn links into ready-to-deliver reports. Accounts start at $30/mo.
Media List Pro - carefully researched media lists to make sure your next pitch goes to the right journalist and the right publication. $50/hr.
Read some of today's best PR and Comms industry news clips:
Corporate Communications Has Entered Its Political Era (Forbes - October 16, 2026)
Deslopify your comms: 5 writing and editing tips for messaging that doesn't suck (PR Daily - October 15, 2026)
PR Roundup: A Press Secretary's Rough Debut, Social Media's Growing Role in Elections and Kim Cattrall Returns to PR (PRNEWS - October 15, 2026)
The Growing Role of PR in a Polarized Environment (Institute for Public Relations - October 13, 2026)
U.S. News Deserts Expand at Record Pace (PRsay - October 16, 2026)
PR Stunt Watch: A floater on the Thames, Cazoo, Pringles urn & Samantha x Meltwater (PRmoment (UK) - October 15, 2026)
Crisis Response Planning: Plan Vs. Playbook Explained (Axia Public Relations - October 16, 2026)
One incident, five stories: what flydubai FZ1073 tells us about who owns a crisis (CIPR Crisis Comms Network - October 16, 2026)
Yes, AI can write your pitch. But can it give journalists what they need? (EIN Presswire - October 15, 2026)
Brand's big comeback: Takeaways from Advertising Week (FINN Partners - October 15, 2026)
frankly… Episode 100: frankly… Turns 100! (Franco - October 15, 2026) [PODCAST]
Why trust is the new currency in comms, and how measurement helps you earn it (Muck Rack - October 15, 2026)
The Two-Hour Rule: Why Old Crisis Playbooks No Longer Work (Forbes - October 16, 2026)
Please forward this free newsletter to someone who should be in the loop!
Summary Section:
Corporate Communications Has Entered Its Political Era
By Amanda Simonian, Chief Marketing Officer at TerraFlow Energy
Forbes - October 16, 2026
Understanding this environment gives communications leaders the chance to do something far more useful than react to the politics around a decision.
Deslopify your comms: 5 writing and editing tips for messaging that doesn't suck
By Jess Zafarris
PR Daily - October 15, 2026
Speakers from Ragan and PR Daily's upcoming Writing & Content Strategy Virtual Conference deliver their best tips for slinging sentences that stand out.
PR Roundup: A Press Secretary's Rough Debut, Social Media's Growing Role in Elections and Kim Cattrall Returns to PR
By Nicole Schuman
PRNEWS - October 15, 2026
PR roundup covers Katie Zacharia’s first White House briefing impressions, new Sprout Social research showing social media shaping voter opinions and why Meltwater’s Kim Cattrall campaign is a smart piece of B2B brand strategy.
The Growing Role of PR in a Polarized Environment
Institute for Public Relations - October 13, 2026
The USC Annenberg Center for Public Relations examined how PR professionals are responding to a more polarized environment and compared some of their views with those of the U.S. general public.
U.S. News Deserts Expand at Record Pace
PRsay - October 16, 2026
In the past year, 170 U.S. newspapers have closed or merged, at a rate of more than three per week.
PR Stunt Watch: A floater on the Thames, Cazoo, Pringles urn & Samantha x Meltwater
By Hannah Jackson, Creative Director at Pangolin
PRmoment (UK) - October 15, 2026
From a giant poo to an engraved urn, this week’s Stunt Watch is a lesson in perfect casting, and WTF factor.
Crisis Response Planning: Plan Vs. Playbook Explained
By Dana Whitfield
Axia Public Relations - October 16, 2026
Learn how a crisis communications plan differs from a crisis playbook, and use both to prepare teams for faster, more consistent responses today.
One incident, five stories: what flydubai FZ1073 tells us about who owns a crisis
CIPR Crisis Comms Network - October 16, 2026
On 26 March 2015, two days after Germanwings flight 4U9525 crashed in the French Alps, the Marseille public prosecutor met the families, then stepped in front of the press.
Yes, AI can write your pitch. But can it give journalists what they need?
By Issac Morgan
EIN Presswire - October 15, 2026
In this episode of Heard on the Streets, HARO CEO Brett Farmiloe shares what an analysis of millions of media pitches reveals about AI and what makes journalists choose a source.
Brand's big comeback: Takeaways from Advertising Week
By Justin Buchbinder
FINN Partners - October 15, 2026
Advertising Week New York packs a year's worth of industry conversation into a few days. Four floors, eight stages, a panel every ten minutes, and thousands of marketers zipping up escalators and down elevators from 9 in the morning til 6 in the evening. After four days of panels, fireside chats, and more partner booths than I could count, two ideas stood out to me.
frankly… Episode 100: frankly… Turns 100! [PODCAST]
By Ashley Ortiz
Franco - October 15, 2026
frankly... celebrates 100 episodes with communications hot takes, career insights and Detroit stories from our listeners.
Why trust is the new currency in comms, and how measurement helps you earn it
By Raina Lazareva, VP of Global Insights, Muck Rack
Muck Rack - October 15, 2026
Raina Lazareva, Muck Rack’s VP of Global Insights, explores what it takes to earn trust in communications and how teams can understand whether it is actually changing.
The Two-Hour Rule: Why Old Crisis Playbooks No Longer Work
By Ronn Torossian, Founder & Chairman of 5W AI Communications
Forbes - October 16, 2026
The crisis window has shrunk from days to minutes, and most companies still plan for days.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.